Email marketing is the process of marketing the product or services to your subscribers on their email inboxes. Email marketing is one of the most cost-effective marketing strategies for businesses. It provides a high return on investment because it is easy to manage, gives you full control, and allows you to establish direct contact with your customers. 

Choosing the right email marketing tool can have a significant impact on the success of your marketing campaign. You can create several mailing lists of subscribers and use automatic campaigns to achieve conversion.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing tool you choose because it is responsible for making sure that your emails get delivered. 

One of the most popular email marketing tools in the market is AWeber. In this article, we will discuss how to build your email list using this service. 

An Introduction to AWeber

AWeber is one of the oldest and most popular email marketing service providers in the world – founded in 1998. It offers a wide range of tools to help entrepreneurs or merchants manage the email marketing for their business.  

Getting started with AWeber is easy! It connects seamlessly to most platforms, including WordPress. You can get access to ready-to-use HTML templates, list management, autoresponders, A/B testing, and email tracking with detailed insights.

AWeber also has other powerful features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. 

Some support options include live chat, phone support, email support, live webinars, and a vast library of how-to’s and tutorials. (READ More: What is AWeber and how does it work?)

Unlike other email marketing tools, AWeber is an excellent choice for beginners and bloggers, regardless of the price and the feature. It does not need a lot of complicated email setup. (READ More: Why choose AWeber for your email marketing needs)

AWeber is an easy-to-use email marketing tool. It is specially designed for newbies who are not familiar with email marketing. It can also work for people who want to increase their subscriber list.

Key Features of AWeber

Below are the main features of AWeber. All of these features are available to all users, regardless of which plan they’re subscribed to. 

Subscriber/List Management

AWeber makes it easy to manage your marketing data and subscriber lists. If you already have a list marketing list, you can import it into the AWeber platform. 

If not, creating opt-in forms allows your subscribers to opt-in to receive email campaigns. You can manage databases easily, including automation of subscribing and unsubscribing recipients between multiple lists. 

Easy to Use Visual Email Designer

AWeber offers an easy to use visual email designer. The designer is modularized and uses a drag-and-drop interface. Simply drag the elements to where you want them added to the email newsletter. 

There are available modules for texts, photos, multiple media, and other advanced functionality. They make it easy to add more functionality to the email campaign without the need for coding knowledge. 

AWeber Email Template Library

AWeber has an extensive template library to choose from. This includes templates for particular types of campaigns, holiday-specific templates, and templates for a specific type of business. 

If you don’t find a template that suits your needs, AWeber offers a custom template design service, too. It will modify either an existing template to suit your needs or build one from scratch for you. 

Personalize Email Newsletters

AWeber supports personalized data mail merges. Personalization is an excellent way to make your headlines stand out and makes for more effective marketing. You can use any marketing list field for personalization or variable content.

AWeber also makes it easy to add a personalization field in the email headline. When you’re writing the email headline, a personalization drop-down menu is located right there. It gives you multiple options for easy personalization. 

Automated Autoresponder Emails

AWeber has highly advanced autoresponder campaigns. Using autoresponders, you can send date-based trigger emails. This puts your email marketing on autopilot and delivers a relevant series of emails. 

The tool has a drag-and-drop campaign builder. You can add multiple emails into the automated campaign series and the durations between emails. The recipients can enter automation by subscribing through a specific opt-in form or when the recipient is tagged with a specific tag. 

(READ More: AWeber Review 2021: Pros and Cons)

How to register an AWeber Account

Below are the steps to register an AWeber account.

1.     Log in to the AWeber homepage. You can submit the signup details on the page or click Get AWeber Free at the menu. You will then receive an email that needs to activate the account.
2.     Open the email and click Get Started to activate it
3.     Set up the login password.
4.     Choose a free account and then click the Continue button to complete the account registration. 

How to grow your email list with AWeber

Engaging your subscribers is the key to email marketing success. However, it’s not only about how many subscribers you have. It’s also about having the right people who are interested in your brand and what you have to share with them.

Below are the things that you need to do to grow your list and attract quality email subscribers. 

Create a Signup Form

The signup form is where your website submits their email address to subscribe to your list and get your emails. These forms can also allow you to obtain other information you need, such as geographical location, specific interest, and more. 

Sign up forms are usually found in the header or sidebar of a website page or as a popup box displayed over a website.

Creating a signup form is the first step to building an email list, making it one of the most important elements of your email marketing strategy. 

The Copy

Your sign up form should tell your readers exactly what they’re going to get after signing up for your list. Setting up clear expectations is essential to attracting quality subscribers who want to hear from you.

Your sign up form should explain the benefits of signing up for your list, including content information and how frequently you’ll be sending it. By defining this upfront, your subscribers will know your offerings, which increases the chance they’ll view your emails as important rather than spammy. 

The Call-to-Action

This is the part of your sign up form where you ask your subscribers to take a specific action. Your call-to-action (CTA) is to sign up for your email list. 

Instead of going with the generic “Sign Up” button, you can try something creative. A unique, contextual, and action-oriented phrase, like “Send me my free eBook,” can certainly grab your reader’s attention. 

The Location

The signup form should appear on high traffic pages, like your homepage or blog. Generally, you want to place it in a location where it’s noticeable and grabs your visitor’s attention. Since the location will also depend on the type of form you use, consider this to decide what form is best. 

The Design

If you want to create a consistent experience, your signup form design should reflect your website and your brand’s look and feel. 

An intuitive user experience can help establish your credibility and build trust with your audience. Aside from carrying over various brand elements, consider the size of your sign up form and colors used within it. For instance, you might want to use a more attention-grabbing color for your CTA button. 

Create Incentives

People love receiving exclusive gifts and discounts. So, adding one to your sign up form is a great help. Offering an incentive that appeals to your audience is an excellent way to encourage them to sign up for your email list. 

Common lead magnets include product discounts, eBooks or whitepapers, a downloadable checklist or printable, and more. 

List Building Tips

If you’re active on social media platforms such as Facebook and Twitter, you may already have a list of people interested in your business. Reaching out to this audience and encouraging them to subscribe to your email list can expand your reach and increase the chances that they’ll see your content, and nurture customer relationships in a way that can be more powerful. 

Connect with Social Followers

Fortunately, encouraging your social followers to sign up to your email list can be as simple as sharing a post that teases exclusive content in your emails. You may also consider adding a signup form to your Facebook business page and sharing a link to a web-hosted version of your sign up form. 

Other social platforms provide additional opportunities for you to promote your list. 

Launch a Contest

You can host a contest that features valuable prizes and requires an email address to enter. You can promote it on social media, your website, and other places where you can interact with your audience.