When you have an online business, email marketing is very important. SEO can be unreliable, social media can be unpredictable, and paid advertising can be expensive.

The best thing about email marketing is it gives you 100% control over your list, audience, and income. Aside from being independent of Google’s organic search, you have full control over engaging with your audience. You want people to commit to your sign-up forms. 

While you can send subscribers with emails, you need to send them the best emails to keep them engaged with your brand. When done correctly, you can boost your conversion and get more sales out of your emails.

If you’re ready to learn more about email marketing and turn more people into paying customers, then you need to use the best email marketing platforms that meet your needs. There’s no better way to start your email campaigns using two of the best tools in the market today– AWeber and Infusionsoft by Keap. 

AWeber and Infusionsoft are almost the same when it comes to email marketing. Many businesses use them to power their email campaigns and keep their subscribers interested. A quick research will tell you they are both one of the top email service providers. 

AWeber: The World’s Leading E-Marketing Solution

AWeber has been around for many years in the email marketing game and based on the company’s attitude towards innovation, they have the potential to remain relevant throughout the years. AWeber’s primary goal is to make email marketing accessible to all businesses – with or without experience – so they can engage with their audience better. (READ More: Everything you need to know about AWeber)

Features of AWeber

Below are some of the powerful features of AWeber. 

Build Forms and Emails On-the-Go with Templates

For beginners, email marketing can be a complicated task. Creating an email that interacts and engages with recipients requires copywriting and persuasion skills. You also need to learn how to design emails that increase conversion rates and make people care about your message.

At the same time, you can’t send emails if you have an empty email contacts list. Recipients are obviously important in every email marketing campaign. 

You can choose to set up a form on your own and embed it on your website with the aim of turning viewers/visitors into subscribers. However, this can be a tedious process and designing may require some coding skills. AWeber can do all this for you. You can create beautiful forms and emails using its drag-and-drop editor. Even if you have zero design skills, you can simply drag and drop different elements to your form or email until you achieve the desired look. 

If you are not satisfied with your design choices, you can use hundreds of forms and email templates. The templates have preset elements and design settings you can edit and customize. 

The best thing about AWeber’s email and form template is you don’t have to build from the ground up. You only need to choose a template, make the changes, and send them to your subscribers in minutes. 

(READ More: How to set up an autoresponder in AWeber)

Comprehensive Reporting for Broadcasts

AWeber refers to individual emails sent to subscribers as “broadcasts.” Whenever you send one, you will want to know its performance based on different factors. Once the data is on hand, you can determine what you need to change to improve your campaign results. 

AWeber offers a simple dashboard reporting for your broadcast. It features the total number of sent emails and bounces and the open and click-through rates.  

Excellent Customer Support

If you are new to email marketing, you might have a lot of questions. Fortunately, the customer support of AWeber is one of the best and most helpful in the market. Their phone support and live chat are always available during business hours. Their customer support teams know everything about the product so you can expect correct information and detailed answers to your questions. 

AWeber Pricing

AWeber offers a free 30-day trial so you can try the tool’s premium features before subscribing. Once the free trial is over, you will be charged $19 each month for up to 500 subscribers and unlimited emails.  

The price increases as you build your list. If you have 501-2,500 subscribers, you need to pay $29 each month. For 2,501-5,000 subscribers, the monthly fee is $49 per month. (READ More: How much does AWeber cost?)

Infusionsoft by Keap: A Powerful Email Marketing Tool

Infusionsoft by Keap is also one of the powerful email marketing tools today. It’s one of the most well-received email marketing platforms in the industry.  

It’s more than a simple email marketing tool, which is why it appeals to much bigger and well-established businesses. 

Features of Infusionsoft by Keap

Below are some of the powerful features of Infusionsoft that separate it from the rest. 

All-in-one Solution for Your Email Marketing Needs

If you are using an email marketing tool, you may need to get another CRM tool to track your leads and monitor their activity in your sales funnel. The latter also allows you to score your leads and add notes to keep a tab on converting them into customers later on. 

Subscribing to another CRM tool is an added expense. Moreover, you need to toggle from one platform to another so you can cross-reference the data from both, making an informed decision.

With Infusionsoft and its built-in CRM tool, you can access all necessary information and data from a single dashboard. You have a complete view of your email marketing performance and your sales and your customer’s financial history. 

This information lets you craft highly targeted and coordinated marketing campaigns to increase engagement and sales. You can also determine who referred to whom in the tool’s referral system so you can treat your referral partners with extra care.  

Intuitive Campaign Builder

Your automation workflow is arguably the most crucial component of your email marketing strategy. This tool aims to decrease the friction taking place between business owners and their business itself. Instead of manually sending the emails and following up on each of their subscribers, Infusionsoft does this automatically. 

Infusionsoft is one of the first programs to adopt the drag-and-drop workflow builder. It is easier for users to create flows that funnel subscribers to the right message. 

It also helps that it focuses on what you want to achieve with your automation workflow instead of what you can do with it. When you set any goal available from Infusionsoft, you can create a workflow to meet that goal. 

Powerful Segmentation

Segmentation makes sending emails to the right people a breeze. If you don’t have proper segmentation, you can end up sending emails to people who aren’t interested in what you have to say. As a result, people will end up unsubscribing from your list or worse, cancel their account with your business.

Avoid the problem by segmenting your subscribers. With Infusionsoft, you can tag and organize your list based on your preferred variables. You can even create a segment for your list’s high rollers or those who have money to spend on your business, people who haven’t clicked a link in your email, and others. 

Infusionsoft by Keap Pricing

The pricing plans for Infusionsoft can be very tricky. It presents itself to be a more complicated piece of software compared to AWeber and its contemporaries. 

Still, the $99/month commitment for less than 500 subscribers may not make sense for some people who prefer a simple and straightforward way to do their email marketing. If you want to add more features such as eCommerce and sales function, the price can soar as high as $217 each month. 

AWeber vs Infusionsoft by Keap: The Verdict

AWeber is an ideal tool for people who want a simple and straightforward email platform to help you get the job done for your startup or cash-strapped business. Its templates allow you to boost your email marketing. You can also integrate it with other marketing tools seamlessly to give your email marketing a good jumpstart. (READ: AWeber Review: Pros and Cons)

Infusionsoft by Keap is perfect for businesses that are already earning steady income and simply want to take it to the next level with email marketing. If you think that this tool is something your business needs and you can shoulder the costs, it won’t disappoint as an all-in-one marketing software. 

Furthermore, the automation workflows feature is one of the best in the industry today. Its CRM add-on helps you analyze your sales funnel more effectively.

Overall, AWeber is the better choice between the two. It is more cost-efficient and has everything you need to run a solid email marketing campaign.

ALSO READ:

• GetResponse vs Infusionsoft by Keap
• How to integrate Infusionsoft with ClickFunnels