Running an online store entails a considerable amount of work. You have to execute your own marketing efforts, engage with customers through social media, put up blog posts, up-sells throughout the sales process, coupons, and all the other elements that come along with pulling people to your website. 

AWeber and Kajabi are two well-known online platforms that will benefit you or your business in different ways. In this article, we will review their features, benefits, pros and cons, and pricing. 

AWeber: Overview

AWeber is one of the most popular tools for email marketing. It has been around for over 20 years, offering over 100 email templates to choose from, along with excellent customer service, state-of-the-art solutions for automation, and opportunities for segmentation.

When you need something simple and straightforward that will allow you to design a fantastic strategy for lead nurturing and conversions, AWeber can help. This easy-to-use software is excellent for beginners and pros alike. (READ More: AWeber Review: Pros and Cons) 

AWeber is compelling because it focuses on being an excellent choice for email marketing in the current marketplace. It transforms the marketing experience and continually delivers updates to ensure that it remains competitive in this cluttered marketplace. Even though AWeber originally joined the email marketing race in 1998, it continues to be on-trend. It always works on giving users the next best things for deliverability and email performance. (READ More: How does AWeber work?)

Best Features of AWeber

Below are some of the best features of AWeber. 

Campaign Management

The first question you need to answer when looking for an email marketing platform is, how easy is it to make a professional email and send it out?

Fortunately, AWeber has a campaign manager with a drag-and-drop editor. This means you don’t need to be an expert in coding to create a professional email.

You can develop automated campaigns that go out at specific periods. So, if you want to send out an automated email to every new eCommerce customer, it should only take a little moment to set up. 

Automated Follow-Ups

One of the best features of AWeber is sending out automated follow-up emails based on customer activity. For instance, if a customer comes to your website and buys a product, you may want to send them a thank you message.  

If, after two months, your recipients don’t get back to you, AWeber has tools for sending out coupons to entice people back to your store. 

Solid Signup Forms

You can integrate with most eCommerce platforms such as Shopify and BigCommerce. The signup forms you place on your eCommerce store are quickly configured and beautifully branded. These forms help you with growing your list fast, and it also allows for A/B testing. 

Subscriber Segmenting

Anyone who runs an online store understands the importance of customer segmentation. Sending out broad emails to everyone is going to return fewer conversions. That’s why AWeber has comprehensive tools for segmenting the people on your list; maybe you have some customers who you consider as VIPs or perhaps you want to send emails to people who haven’t been to your shop in a while. Regardless, the features are there for making this segmentation happen. 

Excellent eCommerce Integrations

From Paypal to Etsy and Shopify to WooCommerce, AWeber has several integrations with tools that are bound to come up on your eCommerce journey.

For instance, you may want to get an email signup form on your WordPress site powered by WooCommerce. There is not only a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website. 

Tracking

Click-throughs and opens are all included with email analytics. You can view which products people are most interested in, and in turn, segment your list based on the reports that come in after sending out email newsletters. 

AWeber Pricing

AWeber provides a 30-day free trial for those who want to get started and see exactly what it has to offer. This has changed from a shorter $1 trial period in the past, making it far more competitive in the marketplace.  

AWeber Free

This plan allows for 0 – 500 subscribers.  

AWeber Pro

This plan allows for 501 – 2,500 subscribers. It is priced at $16.15/month, which is billed annually. The price goes up depending on the number of subscribers, see the full Pro plan price list here.

Kajabi: Overview

Kajabi is one of the most popular online course platforms in the market today. It is different from a typical online course platform regarding what it has to offer and how it is priced. 

Kajabi is used by thousands of creators, including some big names in the field, such as Amy Porterfield and Brendan Burchard. It allows you to host your online programs and deliver them to your students professionally. Furthermore, you can build a website, run a blog, create marketing funnels, and even automate your email marketing. 

In contrast, if you will use a “typical” online course platform, you’ll need tools such as WordPress to run your blog, ClickFunnels to create funnels and landing pages, and more. 

The idea behind Kajabi is to let you build and run an entire online course business from a single platform, so you don’t need to use several plugins or services. 

Best Features of Kajabi

While Kajabi is not the most affordable eCommerce solution, it guarantees that you get what you’re paying for. E-learning providers shouldn’t worry about the technical stuff. It takes care of everything- from hosting, web designs, marketing to selling. 

Below are some of the best features of Kajabi. 

Complete Online Presence

Your Kajabi account comes with a fully hosted site that includes dynamic website templates that can be installed with a single click. It has an easy-to-use drag-and-drop editor where you can pick and choose elements from different templates to make your site. 

All templates are media-friendly. No code or IT knowledge is needed to build your website. The platform is also made to handle any amount of traffic with its built-in auto-scaling feature. 

It also has a built-in blogging feature directly on your site, where you can upload any media, and is already SEO optimized. 

Personalized Email Marketing

Similar to AWeber, Kajabi understands the importance of having personalized marketing to convert leads into customers and customers into loyal followers. The built-in marketing tools help users spread news quickly about new courses to the mailing list or segment audiences to create personalized emails. You can even add buttons, calls to action, images, and unique designs. 

Converting Landing Pages

You can also create beautiful landing pages to capture and convert traffic. You can choose from a list of optimized templates and customize pages for the best results. There are also handy forms that can be customized to suit your branding. 

Memberships, Quizzes, and Assignments

Kajabi understands the importance of customer experience. That’s why it allows its users to create membership sites where educators can grow their audience and deliver excellent service.

They also make it easy for educators to assign homework and test their students with assignment-oriented lessons. You can require your students to complete assignments to advance to the next lesson, grade their work, and keep an eye on their progress in one place.

You can also add tags to your student’s assignments to segment your audience better and then use that data to improve your marketing and course content. 

Upsells, Customizable Checkout Pages, and Flexible Pricing

Kajabi also offers seamless upsell tools to help users maximize revenue. You can easily integrate post-purchase upsells with a single click, which can help grow brand loyalty and revenue. 

The checkout pages are also fully optimized to increase your conversions. They allow users to change buttons, copy information fields, and more. The platform also has a built-in shopping cart and accepts payment via Stripe and PayPal.

Kajabi also makes it easy to offer different pricing options. You can set up your subscriptions, one-time payments, set up fees only, or free trials.  

Kajabi Next

Kajabi Next is a built-in marketplace that makes it easy to create and sell your knowledge online. You only need to create an account, upload your content, set a price, and leave everything to Kajabi. It is ideal for individuals with a skill in mind that may not be enough to create a full course. You can also develop training in fitness, writing skills, and other courses.   

Kajabi Pricing Plans

Below are the pricing packages offered by Kajabi.

14-day Free Trial includes:

•     Easy-to-build digital products
•     Customizable website to fit your needs
•     Powerful landing page builder
•     Beautiful email campaigns
•     Built-in analytics
•     24/7 customer support

$119 per Month (Annual Billing DISCOUNT) includes:

•     3 Products
•     3 Pipelines
•     Unlimited Landing Pages
•     Unlimited Marketing Emails
•     10,000 Contacts
•     1,000 Active Members
•     1 Website
•     1 Admin User 

AWeber vs Kajabi: The Verdict

These two platforms are some of the best in the market today. 

Kajabi is one of the best options if you want to create online courses and memberships. It offers unlimited video editing hosting, 10+ well-designed course player themes, the ability to create a community forum, add quizzes, and create a learning path for your audience. 

In contrast, you can consider AWeber if you are looking for a powerful option for email marketing. Not only do you receive integrations to your store, but the templates are also incredible. (READ More: AWeber Frequently Asked Questions)