Online marketing entails a considerable amount of work such as engaging customers through social media and blog posts, up-sells throughout the sales process, coupons, and many more elements that come along with pushing people to your website. 

Out of all these, email marketing is one of our favorites. Not only do you get a chance to connect with your customers through their inboxes, but email marketing services make the process easy through automated campaigns, beautiful ready-made templates, and reports to understand if your strategy is performing well or not. 

Meanwhile, websites and landing pages are necessary to collect leads, connect with your audience, and close sales. You can publish content through them, and use tactics such as pop-ups and alert bars to help turn your clicks into customers. 

This article will review two of the most commonly used digital marketing tools today –  AWeber and Leadpages. We will compare their features, pricing, and how they compare with each other to help you decide which is the better option for your business. 

AWeber: Overview

AWeber is one of the most popular tools for email marketing available. It has been around for many years – founded in 1998, offering over 100 email template options to choose from, along with excellent customer service, state-of-the-art solutions for automation, and opportunities for segmentation. (READ More: Everything you need to know about AWeber)

When you need something simple and straightforward to help you design a fantastic strategy for lead nurturing and conversions, AWeber can help. This easy-to-use software is excellent for beginners and pros alike.

AWeber is a good choice because it truly focuses on being the premier for email marketing in the current marketplace. AWeber is designed for entrepreneurs and small businesses. It transforms the marketing experience and continually delivers updates to ensure that it remains competitive.

In over two decades, AWeber has not been able to disappoint when it comes to innovation. It is always working on giving users the next best things to boost deliverability and email performance. 

Key Features of AWeber

Below are some of the powerful features of AWeber. 

Campaign Management

One of the questions you should ask when opting for an email marketing platform is how easy it is to make a professional email and send it out?

Fortunately, the campaign manager with AWeber is run with a drag-and-drop editor. This means you don’t need to have any knowledge about coding or design. Furthermore, you have the opportunity to develop automated campaigns that go out at specific periods of time. So, if you want to send out an automated email to every new eCommerce customer, it only takes a moment to set up. 

Automated Follow-Ups

One of the best features is all about sending out automated follow-up emails based on customer activity. For instance, if a customer comes to your website and buys a product, you may want to send them a thank you message. 

If they don’t visit your website after two months, AWeber has tools for sending out coupons for bringing people back to your store. 

Reliable Signup Forms

Integrating with some of the best eCommerce platforms, such as Shopify and BigCommerce, is not a problem. The signup forms you place on your eCommerce store are configured quickly and beautifully branded. This assists with growing your list fast, and it also allows for A/B testing. 

Subscriber Segmenting

Anyone who runs an online business knows the importance of customer segmentation. Sending out broad emails to everyone is going to return fewer conversions. That’s why AWeber has comprehensive tools for segmenting the people on your list. 

Maybe you have some people who you consider VIPs. Perhaps you want to send emails to people who haven’t been to your shop in a while. Regardless, the features are there for making this segmentation happen. 

Wonderful eCommerce Integrations

From PayPal to Etsy and Shopify to WooCommerce, AWeber has a comprehensive range of tools bound to come up on your eCommerce journey. 

For instance, you may want to get an email form on your WordPress site powered by WooCommerce. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on some parts of your website. 

Tracking

Click-throughs and opens are all included with email analytics. View which products people are most interested in, and in turn, segment your lists based on the reports that come in after sending out email newsletters. 

(READ More: How to use AWeber for beginners)

AWeber Pricing

AWeber offers a 30-day free trial for those who want to get started and see exactly what it has to offer. This has changed from a shorter $1 trial period in the past, making it more competitive in the marketplace. 

It also offers 6 different payment plans so you can choose based on your preference and circumstance, and get the plan that fits your company the best.

Below are the AWeber pricing plans to choose from: 

$19 per month

This plan supports up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, over 700 templates, and educational resources. 

$29 per month

This plan supports 501 to 2,500 subscribers, along with all of the features included in the previous plan. 

$49 per month

This plan supports 2,501 to 5,000 subscribers, along with all of the features included in the previous plan. 

$69 per month

This plan supports 5,001 to 10,000 subscribers, along with all of the features included in the previous plan. 

$149 per month

This plan supports 10,001 to 25,000 subscribers, along with all of the features included in the previous plan. 

Get a Quote

You need to talk to AWeber if you need support for more than 25,000 subscribers. 

(READ More: AWeber Pros and Cons, AWeber FAQs)

Leadpages: Overview

Leadpages is a reputable platform that allows users to generate landing pages to help boost their conversion rate. It has all the tools you need to create an attractive business website, 

Leadpages is one of the leading landing page builders with tens of thousands of current users. You can choose from a library of pre-installed templates to target the specific industry and customizing via a drag-and-drop builder to create unique templates. 

Since its foundation a few years ago, this program has a large user base with over a million pages being generated. It provides versatility, which can immensely benefit both small and large-scale businesses that demand quality optimization services and high-converting templates.  

It has built-in templates and integrations to provide an excellent user experience. Leadpages also helps in multi-channel linking to ensure that each product has an extensive reach. You can publish an unlimited number of domains and landing pages. 

You can acquire as much traffic as needed without paying hefty fees. Leadpages offers technical support and training for those who want to know more about the program. 

Key Features of Leadpages

Below are some of the powerful features of Leadpages. 

Pre-Made Templates

Leadpages comes with pre-installed templates. The advantage of these templates is that they are professionally designed while keeping in line with users’ needs. Whatever is the size of your business, there is always an available template for you to use. 

Customizable Page Designs

Leadpages offers customization options to give you full control of your landing page design. Whether it involves big screen interfaces or mobile landing pages, you can design the page according to your preferences through simplified drag-and-drop processes. You are also given the option to include photos, texts, and widgets to make your content more attractive. 

A/B Testing

You can use Leadpages’ A/B testing to see how your website is performing. This ensures any design loopholes are covered before making a final copy of the design. 

User-Friendly Interface

Leadpages operates on a simple user interface to cater to all users. You don’t have to be an expert to use this tool. Each page is made to be SEO-friendly so you can be consistently high in search engine results. 

Fast Browsing and Hosting

The tool ensures that websites can operate seamlessly and quickly, regardless of the content being displayed. Leadpages run on efficient and intelligent coding to ensure users will have a fast browsing and hosting experience. 

Useful Applications

Leadpages boasts applications that ensure your online content is still highly interactive and engaging. There are several applications available, such as the WordPress plugin, pop-up alerts, and countdown timers. 

(READ More: Why choose and use Leadpages)

Leadpages Pricing Plans

Below are the available plans of Leadpages.

Free Trial

Standard – $25 per month

Pro – $48 per month

Advanced – $199 per month 

(READ More: Leadpages FAQs)

The Verdict: AWeber vs Leadpages

Investing in reliable digital marketing tools is crucial. Both AWeber and Leadpages are absolutely good choices if you need help to succeed in your online business. AWeber excels at email marketing while Leadpages excels at building landing pages. It only takes a moment to get a feel for what this tool can offer through free trials for both platforms.