When choosing a digital marketing software, you want to make sure that the features offered are appropriate for your business goals. Sometimes, businesses end up spending too much money on a tool with features they don’t even use.

In this article, we will review two powerhouse digital marketing tools – ClickFunnels and AWeber. We will go over their features, benefits, and pricing to know which is the better tool for your business.

ClickFunnels Overview

ClickFunnels is an all-in-one digital marketing tool but at its core, ClickFunnels is a sales funnel builder. It was founded by Russell Brunson in 2014. In just one user-friendly platform, it can build attention-grabbing landing pages and launch automated email campaigns. 

Once you create your funnels, you can use various features to generate leads and automate your sales process from the top of the funnel right down to making conversions. What’s more, you don’t need a website, and you don’t have to invest in SEO long term to appear in the search results.

Funnel marketing is the primary premise of ClickFunnels. You can design unique and engaging landing pages, test your pages for success and manage multi-faceted retargeting campaigns with minimal hassle or previous marketing experience.

Features of ClickFunnels

ClickFunnels is a powerhouse of excellent features. Below are some of them.

Funnel Editor

The landing page editor of ClickFunnels uses a simple drag-and-drop method, where you can drag elements between rows and columns to create a design that is unique to your brand and optimized to convert.

Page Elements

ClickFunnels doesn’t only allow you to drag blocks of text or images to wherever you want them to appear on the page, but you can introduce a wide range of elements to grab your audience’s attention, create a sense of urgency and encourage people to submit their details.

ClickFunnels offers several elements that you can incorporate into your strategy, such as:

• Headlines
• Bullet lists
• Images
• Videos
• Pop Ups
• Audio
• Buttons
• Checkboxes
• Sign-ups via email, text, or Facebook messenger
• Shipping options
• Surveys
• Countdowns
• Timers

Overall, there is a considerable amount of opportunity to customize your pages to suit your purpose.

Product Imagery

Using imagery at every stage of your marketing funnel is important. Humans are highly visual creatures, so using plain text to try and sell your products simply won’t do it.

ClickFunnels understands this. That’s why there is plenty of opportunity for incorporating images and video into your landing pages and email campaigns. Not only do high-quality images or product photos help your audience to understand your products or services better, but they are also an immediate trust signal which will significantly benefit your conversions.

You can keep all your landing pages and emails consistent when it comes to your branding and layout by flicking through several landing pages. This way, your audience can recognize and become familiar with your brand easily.

Templates

When starting with your first funnel, you will be presented with two options- create a funnel from scratch or use one of the pre-made templates in ClickFunnels. The ClickFunnels’ Funnel Hacker’s Cookbook offers a range of tried and tested funnels designed to suit a range of lead generation purposes.

Some of the Funnel Hacker templates include:

• Memberships
• Squeeze Pages
• Live Demos
• Surveys
• Storefronts
• Product Launches
• Lead Magnets
• Webinars, and more!

You can filter the templates by industry or type of funnel to pinpoint a structure that complements and elevates your business’ unique strategy.

Funnel Analytics

ClickFunnels provide their analytics tools so you can track your sales easily in one interface, monitor progress, and identify potential issues that may be causing your funnel to underperform.

When you have the actual sales data on hand, you can make changes where necessary based on evidence to ensure your sales funnel strategies are fully educated and optimized.

ClickFunnels Autoresponder

Not only does ClickFunnels provide a complete user-friendly funnel creation process, but once your funnel is all set up, you can virtually step back and watch the sales come in. ClickFunnels’ autoresponders enable you to implement fully automated campaigns, retarget leads and handle your customer relationship management (CRM) all in one place.

ClickFunnels Marketplace

Another powerful feature of ClickFunnels that puts it ahead of the competition is its marketplace feature. The ClickFunnels marketplace is designed to offer the community a place to share and sell their successful funnel templates or buy others to reap the benefits.

The marketplace is filled with hugely valuable funnel templates. Those with less experience in marketing or design can buy tried-and-tested templates to elevate their campaigns, and successful funnel marketers can sell their templates to generate an additional source of revenue.

How Much Does ClickFunnels Cost?

Before signing up for ClickFunnels, you need to understand its pricing. Below are the available pricing plans for ClickFunnels.

• Standard Package

This plan costs $97 per month. As part of this package, you will receive 20 funnels, 100 pages, 20,000 visitors, unlimited contacts, and other features.

• Etison Package

This plan costs $297 per month. With this plan, you receive unlimited features from the first package. Moreover, you also get priority support, priority template requests, Actionetics, visual email builder, manage email lists, second broadcast emails, track opens and clicks, autoresponder series, action funnels, send emails based on location, and many more. 

AWeber Overview

Email marketing tools help create, send, test, optimize, and report on email campaigns. AWeber is one of the leading email marketing services that enables businesses, merchants, artists, or content creators to run email campaigns. It allows them to power up their growth by nurturing healthy relationships with their clients through meaningful and targeted email campaigns.

AWeber Features

Like ClickFunnels, AWeber also has its own set of powerful features.

Drag-and-Drop Editor with Message Previews and Email Blasts

AWeber offers several drag-and-drop elements and over 700 mobile-responsive templates that can be crafted easily into a beautiful email. You can choose elements from the toolbar and drag them into your message for email blasts.

When you use AWeber, you can create image-rich messages with no coding. You can add buttons, photos, and logos into your emails with a few clicks and you can start an excellent email newsletter service.

AWeber allows you to preview your email message and send test copies before launching or scheduling your email campaign.

Automated Workflows with Subscriber Segmenting

AWeber’s autoresponders allow you to assign triggers and flows to your emails that deliver the right message, to the right person at the right time.

It allows subscribers segmentation and triggers email marketing campaigns based on the links that visitors click and the emails they open. One can easily apply Tags based on clicks and opens.

Landing Pages and Sign-Up Forms

AWeber customers can create visually stunning landing pages and mobile-friendly sign-up forms directly with no website design, or coding skills needed. You don’t need to have a website to create a landing page. You just need to drag and drop the elements to build attractive, custom landing pages in a few minutes.

AMP for Email

AWeber is the leading email marketing tool that has added one of the most popular AMP for email features to its drag-and-drop editor. AMP stands for Accelerated Mobile Pages. 

When paired with AWeber, this technology can completely reconstruct how you connect with your prospects and customers through email. This technology allows you to add more interactions to your emails right inside people’s inboxes.

Email Split Testing

Split testing is a wonderful means to optimize the content and structure of your emails to provide the highest engagement metrics and ROI. AWeber allows you to test up to three emails simultaneously. You can test subject lines, preview email text, and message content, and even test send times to understand which email produces the most reliable results and captures engagement. AWeber allows you to optimize every email broadcast by allowing a split test against 40% of the subscribers and delivering the winning variation to the remaining 60%.

How Much Does AWeber Cost?

AWeber offers a free 30-day trial, so you can try the tool’s premium features before subscribing. Once the free trial is over, you will be charged $19 each month for up to 500 subscribers and unlimited emails. 

The price increases as you build your list. If you have 501-2,500 subscribers, you need to pay $29 each month. For 2,501-5,000 subscribers, the monthly fee is $49 per month. 

The Verdict: ClickFunnels vs AWeber

Both ClickFunnels and AWeber are excellent digital marketing tools, but they have primarily different functions. They both have their own sets of benefits and features that you can use to meet your businesses goals; and whichever you choose will depend on what your goals are. 

ClickFunnels guides you to build the most promising sales funnels, helping you create beautiful pages that can convert leads . It doesn’t matter if you have no experience, ClickFunnels can help you succeed in your online business.

In the same way, AWeber has an easy-to-use interface and stable mailing solution system that allows you to start and keep up your frequent email communication easily and build as well as maintain relationships with your subscribers.