Email marketing is still the best way to connect with your customers. While social media and pay per click advertising are crucial parts of the equation, they can often only go so far especially if you’re aiming to build a community of loyal customers.  

If you want to connect with and engage your customers, email marketing remains the most effective way to do so, which is why you need the best email marketing tool for your business. 

While there are many tools out there, we will focus on two of the most popular ones: AWeber and Constant Contact. We will discuss their features, pricing, and benefits to see which is the best tool for your business. 

What is AWeber?

AWeber is one of the most popular email marketing softwares currently in the market. If you want to invest in an email marketing tool, AWeber is a pioneer – over 20 decades now – in what they do and have proven to be an effective tool. 

It offers various customizable email templates, solid functionality, tons of features, support, and many more. If you want to create a successful email marketing campaign, AWeber has the potential to help get you closer to your goals. (READ: AWeber REVIEW: Everything you need to know)

Powerful Features of AWeber

AWeber offers several features to run a successful email marketing campaign. It proudly offers a wide range of features to complement customized email marketing campaigns for small businesses as well as big corporations.

Below are some of the powerful features of AWeber. 

Drag-and-Drop Campaign Builder with Automation

You can create customized email campaigns using AWeber’s drag-and-drop builder. As the name suggests, just simply drag-and-drop accordingly. 

You can create a basic autoresponder by using the message blocks and ‘wait’ blocks as well. However, AWeber also offers much more advanced options for automation. You can also add or remove a tag depending upon the subscriber’s activity like opening the link.

By adding a tag, you create a trigger for a campaign to start when a subscriber does a particular activity. This is ideal for the small business owner or anyone who is starting up with email marketing. 

Customizable Signup Form Builder

While you won’t be much impressed with the default AWeber form templates available, the builder is continuously improved for better customization options. It provides you full control over how you want the forms to look like. 

Several Integrations

AWeber constantly focuses on updating its integration capacity over time. It keeps on adding third-party integrations to make sure its application is updated.

You can integrate AWeber with other third-party applications such as PayPal, WooCommerce, Shopify, and Clickbank. You can also integrate website builders such as Weebly, Joomla, WordPress, and Wix.  

Split Test Functionality

Split test functionality is a useful, advanced feature. It is offered by AWeber to help you optimize the best results. Split test functionality works best for the broadcast emails. 

While creating a split test, you can specify the different segments, and a percentage of these segments will be receiving a specific email variation. Then, you get email drafts where you can schedule the emails to be sent. 

Total Opt-in Control

It can be difficult when most email marketing tools out there make subscribers opt-in again when importing it. So you won’t have the choice whether you can allow a new subscriber to choose for single opt-in or double opt-in.

But it’s different with AWeber.

You can control whether you would want to import or want the new subscriber to confirm their email addresses.  

AWeber Mobile Application

Not all email marketing programs offer mobile applications, but AWeber does. It has three different mobile applications that are available on both Android and iOS.  

All the applications have specific functions to offer, including the following:

•     AWeber Stats: This allows you to see the live email statistics
•     Atop App: You can add subscribers from your phone-in person 
•     Curate: It allows you to create emails to send 

Convenience

AWeber is an email marketing tool that is easy to use compared to others. You know that the moment the interface opens. It is very minimalistic, and the features are easy to use. 

Customized Templates

AWeber offers a wide variety of email templates to use accordingly. However, a lot of the templates are a bit outdated. Fortunately, the customization option with AWeber is quite powerful. You can do a lot with editing the templates.

You can also create your templates to use them further. Once you create a template for your email, you can just save it quickly. It will save a lot of time and effort since you can use it for all specific types of emails in the future. 

AWeber Pricing Plans 

Below are the AWeber pricing plans that you can choose from. 

$19 per month

This plan supports up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, over 700 templates, and educational resources. 

$29 per month

This plan supports 501 to 2,500 subscribers, along with all of the features included in the previous plan. 

$49 per month

This plan supports 2,501 to 5,000 subscribers, along with all of the features included in the previous plan. 

$69 per month

This plan supports 5,001 to 10,000 subscribers, along with all of the features included in the previous plan. 

$149 per month

This plan supports 10,001 to 25,000 subscribers, along with all of the features included in the previous plan. 

Get a Quote

Reach out to AWeber if you need support for more than 25,000 subscribers. 

What is Constant Contact?

While Constant Contact doesn’t have as many users as AWeber, it’s still one of the most popular email marketing solutions out there and is an impressive blend of functionality and usability.

It’s easy to set up and quick to get up and running, with a customized approach that makes it suitable for marketers of all experience levels. This program excels in its contact management capabilities. 

Powerful Features of Constant Contact

Below are some of the powerful features of Constant Contact. 

Create an Email

One of the best features of Constant Contact is the ability to customize emails according to your brand colors and styles by simply entering the URL of your website. If you don’t want to do that, you can use Constant Contact’s built-in templates and drag-and-drop email editor to get started. 

Contact Management

Aside from allowing you to add contacts manually or upload them from a file, Constant Contact lets you import them from other email services and productivity apps. This is particularly useful for marketers who are already using another email provider but want to move to Constant Contact smoothly and quickly. 

Segmentation

Constant Contact lets you create segments based on whether a user has received, opened, or clicked on your email. This compares to other email marketing tools that allow you to segment customers based on criteria such as the last time they opened an email and whether they have purchased anything or not. 

Reporting

One of Constant Contact’s most useful features is it lets you see the performance of different emails (sends, bounces, clicks, and opens) on one graph, meaning you can compare each metric’s success side by side with the progress. 

For instance, if you see that your sends have significantly dropped off over time, you know you need to drill down to determine why and take action to solve the situation. 

With each campaign, you can look at more granular details that might be affecting the performance, such as the time sent and the activity of different subscribers. 

Signup Forms

If you want to grow and manage your email list, you need to capture your user’s contact information using the signup forms on your site. Constant Contact helps you create popups, embedded forms, and customized landing pages depending on your business’s needs. 

 

You can customize the signup and landing pages, adjusting the style properties and background images to reflect your brand’s personality. 

Constant Contact Pricing

Constant Contact offers two types of plans: 

Email Constant Contact Plan

This plan is ideal for small teams or freelancers that don’t need the most advanced email marketing features. 

Constant Contact Email Plus Plan

This plan is perfect for managing teams and is the best choice if you need features such as automation, event management, or online surveys. 

The Verdict: AWeber vs Constant Contact 

Investing in a good email marketing software is crucial to make your online business successful. 

Constant Contact is suitable for businesses with bigger budgets since it has no free plan. However, its advanced features make this tool a good option too.

AWeber is an excellent email marketing tool for small businesses, start-ups, and other internet entrepreneurs as well. It has over 20 decades of experience, is simple, easy to use, and has a plethora of features to help you succeed in your online business.