Your business needs a marketing strategy, there’s no doubt about it. Thankfully, there are so many tools out there now that can help you with this endeavour. 

You’re here because you’ve probably heard that ConvertKit is a tool you can use to improve your marketing strategies and are mulling over if it’s worth the try or not. (READ: What is ConvertKit? Here’s everything you need to know) In this article, we will not only tell you how much ConvertKit costs but assist you with determining if it really is the digital marketing tool for you to use. We will analyze the different features of ConvertKit and look into the ways that they can complement your business marketing strategies.

Background 

ConvertKit was founded in 2013 by Nathan Barry. It was an email marketing service software that small to medium businesses can use to start and initiate their livelihood online. Over time, ConvertKit has also opened its arms to many content creators, artists, freelancers, and online entrepreneurs. 

Included to its numerous beneficial attributes are its basic, user-friendly interface that is applied to its built-in page builders—making it easy for people, especially content creators, who have no professional or educational background in regards to such complex skills. ConvertKit can help you increase your email subscriber list rapidly, automate email marketing with drag-n-drop email sequences, build your own workflow automation rules, customize their landing page templates, personalize opt-in forms, and so much more. 

Features of ConvertKit

ConverKit has a wide variety of tools and features. We list down some of them below: 

 Benefits

• Custom Email Marketing Management 
  • It gives the user full control over their email marketing sequences. A series of data will be provided based on a schedule, order, and the email’s contents before it gets delivered to a chosen mailing list. 

• Customizable Automation Rules 
  • The user has the sole ability to build their own automation rules that will dictate when and how the automation workflow will commence. By optimizing this automation based on a trigger action, it will automatically respond to a lead’s choice of action that appropriately fits with the potential lead’s concern or situation. 

• Clear and Responsive Interface 
  • ConvertKit has a modern interface that lets its users optimize and visualize their work within their domain. 

Features

• Automation Blueprints 
  • The way automation blueprints work is it allows its users to personally construct a definitive workflow and effective automation based on the audience that it’s targeted to. 
• Automation Rules 
  • Much like the blueprint’s function, the user can personally enlist numerous standards and rules that will be set out and admitted to future automation. This can allow the user to secure the appropriate workflow based on their segmentation and technical processes of each automation. 
• Broadcasts 
  • Users are allowed to personally exclude, divide, and pick which subscribers are eligible to receive certain notifications such as new deals, sales, discounts, and product launches from the user. 
• Customizable CSS 
  • Personalized Pattern & Texture 
  • Personal Landing Page design with adjustable pre-made Templates 
  • Custom Opt-in forms 
  • Drag-n-drop interface
• Email Marketing 
  • Customizable Email Sequences 
    • Through concrete and finalized data that’s built up of schedule, receiver, and content, users are free to choose the exact moment their campaigns will be sent out. 
  • Personalized email messages  

ConvertKit Pricing 

You’ll be able to access some or all of ConverKit’s features depending on the package plan that you decide to purchase.  

The great thing about ConvertKit is that it has a free plan! You can start building your audience with unlimited landing pages, unlimited traffic, customizable domains, email broadcasts, and subscriber tagging for up to 1,000 subscribers. 

ConvertKit also allows its users to test out their products and services with a 14-Day free trial. This allows the users to participate in the program with no strings attached, no credit cards needed, and you can cancel your subscription any time. Naturally, you will be able to access the same features as the free plan. If you wish to keep using your ConvertKit once the trial is over, all you need to do is add a credit card when prompted the next time you sign in. Your account will stay as is. 

Once you’re satisfied with its features and are decided to level up your subscription, the next affordable option is the Creator plan, which is priced at $29 per month if billed monthly and $25 per month if billed annually. This includes unlimited landing pages and forms, unlimited traffic, customizable domains, the ability to send email broadcasts, subscriber tagging, automated funnels and email sequences, premium support, free integration and migration from switching platforms, and you can manage 1,000 subscribers, 

The next plan is the Creator Pro plan priced at $59 per month if billed monthly and $50 if billed annually. You will be able to access everything with this plan plus the following advanced features: Facebook custom audiences, deliverability reporting, inviting your team, redirect links in email broadcasts, subscriber engagement scoring, newsletter referral system, and priority support. 

The more subscribers you have, the higher the price will be for the Creator and Creator Pro plan.

ConvertKit’s Strengths and Weaknesses

ConvertKit is best…

• …if you have a target quota to reach on the number of contacts or subscribers that you need to collect.
• …if you manage a medium to big scale business and you need a competent tool that can minimize the workload, simplify the workflow, and make it more systematic.
• …if you need a basic yet efficient all-in-one software for your online business.

PROS:

• Grants comprehensive solutions for email marketing
• Flexible contacts management
• Features and functions are worth the cost

CONS:

• Doesn’t have advanced email machinations
• Price can be hefty depending on your situation
• Basic analytics report

If you wish to check other alternatives for products like ConvertKit, It would be best to look into these three programs that are the same thing as ConvertKit’s capabilities. That way, you can have an array of options to choose from if you want. 

Alternative choices for ConvertKit

GetResponse 

Known to be one of the very first autoresponder softwares, GetResponse is not only an email marketing tool but is also an all-in-one software that can build landing pages, host and run webinars, design opt-in forms, and setup complete off-site automation sequences. (READ More: GetResponse Review; GetResponse vs ConvertKit)

AWeber

AWeber is an email marketing service with an autoresponder capability. It helps small businesses create effective email marketing campaigns to boost engagement, loyalty, and sales with 150 customizable email template options. (READ More: Everything you need to know about AWeber)