GetResponse vs BigCommerce

BigCommerce and GetResponse are both all-in-one marketing platforms, giving entrepreneurs the capability to build pages, host and schedule communication, manage their contact relations, handle payments and online transactions, as well as collect and analyze data for their business or service using just one platform. 

In this article, we compare GetResponse with BigCommerce to help you decide which program may be best suited for you and your business. To do this, we will give you a brief look into their background, their mission, but more importantly, discuss how their core features as an all-in-one marketing platform fare: 

• Publishing (Page Building)
• Organizing (Schedules and Hostings)

• Email and Contacts Management (Email Marketing and Relations)

• eCommerce (Payments and Online Transactions)

• Analytics (Data and Recordings)

Background

GetResponse 

GetResponse began its operations in 1998. GetResponse’s CEO Simon Grabowski, implemented autoresponders into the tools of his program.

In 2013, GetResponse innovated with Autoresponder 2.0, making it easier for merchants to “automate follow-up campaigns and manage one-to-one communication.”

 Today, GetResponse now offers a wide range of marketing tools and assists 350,000 users in 183 countries. 

BigCommerce

Younger than GetResponse, BigCommerce was created in 2009 by Eddie Machaalani and Mitchell Harper to “help merchants sell more” online. 

BigCommerce caters to users from 120 countries and boasts of having helped their community of merchants reach over $25 billion worth of sales. 

Purpose

First, both programs are meant to be platforms. Platforms are great starting points for newbies in the eCommerce trade. Both programs specialize in Marketing.  Let’s assess the factors that each program acquires. 

GetResponse 

GetResponse was originally designed for email marketing, which is what it is best known for until today. It helps its users build their online presence, increase traffic and sales through digital storefronts or landing pages, organize their leads, strengthen connections with their contacts through consistency, and achieve better return rates.

BigCommerce

BigCommerce was designed specifically for online selling, enablings entrepreneurs of all ages to set up a business online. Using their Content Management System (CMS), merchants can post their products and messages, maintain an organized flow of data, monitor traffic count, and achieve better conversion rates in the process. 

Features

GetResponse and BigCommerce – though both tailored for eCommerce – each have their unique qualities. 

GetResponse 

• Email Marketing

• Autoresponders 2.0

• Conversion Funnels

• Email Marketing Campaigns

• Campaign Tracker

• Customizable Forms and Newsletters
• Contact List Segmentation

• Responsive User Interface

• Hundreds of Email/Form templates

• Page Publishing
• Landing Page Builder

• Customizable Domains
• Video Integration

• Image and Page Element Editor

• Analytics

• Subscriber Behavior Tracking
• Lead Scoring

• Web Traffic Tracking
• Abandoned Carts
• A/B Split Testing

• Data Reporting on the Main Dashboard
• Web Hosting

• Webinar Sessions

• Attendee rating

• Presentation Sharing

• Live Chat Forum
• Third-Party Program Integration 

BigCommerce

• ECommerce

• Secured Shopping Cart

• Payment Gateway System
• Mobile-Optimized Storefront
• Editable Product Catalogue

• Various Marketing Tools

• RMA
• In-Store Search

• SEO 
• Content Management System
• Inventory Management
• Dropshipping and Warehouse

• Products & Merchandising
• Shopping Comparison Engines

• Product Options & Bundling

• Page Builder
• Store Analytics

• Professional Data Reporting

Who will benefit from using it?

GetResponse

Small Business Owners

GetResponse was created to be as simple and as easy-to-understand as possible so that small retails businesses, smaller brands, or a network of professionals can access it. Its user interface (UI) was designed with beginners in mind. 

What makes this program applicable to newbies is its flexibility. GetResponse offers multi-marketing services, a robust page building, and a promise of a 99% deliverability rate for its email marketing.

Freelancers (Service Providers and Promoters) 

GetResponse is also recommended to freelancers such as digital marketers, digital artists, e-book sellers, bloggers, content creators, and promoters. 

BigCommerce 

Large Businesses

BigCommerce is best fit for bigger businesses such as high-end brands, large selling businesses, and established professional services. Businesses who need help with managing their assets could use BigCommerce. 

At-home Online Businesses

Are you managing your own online business from home? BigCommerce might just be the tool for your e-commerce needs. 

GetResponse vs BigCommerce: Price comparison 

GetResponse’s starter plan costs $15/month, which includes 1,000 contacts (that’ll be added to the mail list), email marketing, and automation features. This plan is a good option for beginners. 

BigCommerce starts its pricing at $29/month, which includes Basic eCommerce utilities, basic CMS, and minimal marketing tactics. It is worth noting that this does NOT include email marketing. Since social media marketing and SEO would be its forte, that would be the only external marketing that it offers. 

GetResponse vs BigCommerce: The Verdict

Marketing is a crucial part of online success. It’s what makes the internet move through different standards. The human mind is susceptible to influence, and many businesses have migrated online and/or chose to exclusively be online for this reason. But in order to be successful with this, you will need constant exposure and good conversion rates. Make life easier, achieve these things and more by employing an all-in-one marketing software. 

For the price and for its capabilities, we declare GetResponse the winner over BigCommerce in this battle of all-in-one marketing softwares.