Email sequences and newsletters to establish contact and even a relationship with your clients and visitors, which is what makes email marketing an essential part of any successful business. 

In this GetResponse vs Infusionsoft by Keap comparison, we go over the difference between these two platforms to see which one could be the better option for your business.

Both of these platforms have some advantages and disadvantages, and they differ in their target audience.

GetResponse

GetResponse is a feature-rich online marketing solution, fully scalable, and capable of handling both small and huge lists (1 million+ subscribers). 

It provides easy-to-use, self-service applications, and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. 

For over a decade, GetResponse has maintained the highest possible deliverability standards through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet and email service providers. It ensures that your messages deliver the highest possible return on their email marketing investment. (READ More: GetResponse Review)

Their service is available in over 27 languages.

Features of GetResponse

Below are some of the best features of GetResponse. 

• 300+ industry templates 

GetResponse provides you with over 300 industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with fresh graphics, fonts, and formatting, then brand with your company logo and colors.

• A/B Testing 

To ensure you get the best results from your email campaign, test it first! Create up to 5 messages with different personalization techniques, subjects, and styles. GetResponse will check each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers!

• Email analytics

GetResponse tracks every open, click, unsubscribe, and purchase. See the big picture with visual graphs, and get customized reports in your inbox daily, or visit their analytics.

• Guaranteed deliverability 

GetResponse applies over 10 years of expert human and automated system monitoring, so your email marketing messages end up in prospect inboxes, not their junk folders. From the automated list hygiene to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant.

• Social media integration

GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons, and blogs today!

• Online surveys

With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in.

• Coaching and support 

GetResponse expert staff is on hand 24 hours a day, seven days a week, to maximize your email marketing and profits. Whether you’re a team of one or 20, we’ll work with you every step of the way so you market smarter and faster − without needing to add staff. Get in touch via phone, email, or live chat. It’s friendly and free!

• GetResponse enterprise 

GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs. It is capable of sending up to 1,000,000 messages in 24 hours. 

The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.

• Email marketing

Email marketing has been an essential part of the business for many years to increase sales and build contacts. Therefore, it is also crucial that your chosen email marketing provider meet or exceed your expectations. 

Infusionsoft

Infusionsoft is an email marketing platform that focuses on smaller businesses. Founded in 2001, Infusionsoft has evolved significantly and renamed them into Keap some time ago.

Since then, they have been helping smaller companies with easy-to-use marketing automation, lead capture, and eCommerce tools. Great Place to Work and Fortune Magazine ranked Infusionsoft as the 17th Best Medium Workplace.

Currently, over 200,000 users rely on Keap to deliver what other solutions can not: advice and support to succeed.

Features of Infusionsoft

Below are some of the best features of Infusionsoft.

• CRM – Client Management

Get better organized, be more efficient with your time, and delight your clients every step of the way. Get a tool that houses all your client activity and communications in one place. 

Let the software handle the follow-up, update your client records, and get you paid. At the same time, you focus on providing excellent service.

• Keap email marketing

Email marketing is an effective strategy for small businesses to increase revenue, nurture leads, close business, or keep customers. So, take the next step towards persuasive, personal client communication.

Keap will help you with an extensive library of flexible, functional email templates for various purposes. By adding easy-to-setup automation, Keap streamlines a complicated process to make your experience more appealing. Nurture new leads and drive clients toward your latest offering or just make your life a whole lot easier.

• Messages

Keap provides all the details on your smartphone that you need to respond quickly to leads and impress your customers. Plus, it alerts you when one of your clients has emailed, texted, or just called you, so you are always on point for your clients when they need you.

Also, get a dedicated business phone number for your existing iPhone at no additional cost, and share your number with leads and customers directly or post it on your website or social media page.

• Appointments

Set up your calendar, email the link, and see how easy it is to schedule and manage appointments: no more time-consuming calls, emails, or text messages.

Once time’s booked, a confirmation email gets sent to your client, and your Google Calendar is updated automatically. This makes sure everyone is on the same page and adequately prepared.

• Pipeline

The pipeline feature is an interactive way to track and manage your leads and clients. It shows you the activities of your clients, helps you organize and prioritize your clients, and automatically sends emails as you move a client from one sales stage to another.

Spreadsheets only hold information, and that’s it. Upgrade to a tool that groups and tracks your leads and client info while also prompting you to take the next step with clients.

• Marketing Automation

A marketing campaign builder is a flexible and customizable option to automate any sales or marketing process you design. Create a sequence of email messages that get sent based on timed triggers or client actions, like booking an appointment or downloading an ebook.

• Quotes

Never miss a step in your sales process again. Trigger email sequences automatically when you move a lead from one sales stage to the next. If a client requests a quote, you can immediately send them a personalized quote detailing your services and costs.

You can create proposal templates with your logo and standard services in minutes or customize a template as needed and instantly share it with clients.

• Invoices & Payments

A customer only needs to hit the “pay now” button in the invoice and their credit card on file will be charged. Set up daily, weekly, or monthly payments based on your business needs then send automatic reminders to help get you paid faster.

Also, the PayPal Checkout allows you to easily take payments with major credit cards, debit cards, PayPal, PayPal Credit, and Venmo.

• Integrations

You can use Keap with 33 different platforms like WordPress, Gmail, Outlook, or BigCommerce. Keap’s marketplace is a one-stop-shop for action plans, specialty apps, pre-built campaigns, services, and technology partners to extend the value of Keap and grow your business.

• Reporting & Insights

Get detailed statistics about your orders and billings, or get an insight into your sales process with accurate marketing and sales reports. Get valuable insights into your data, which enables you to make smart business decisions.

The Verdict: GetResponse vs InfusionSoft by Keap

While InfusionSoft by Keap provides the same useful tools like GetResponse, it’s not entirely beginner-friendly. GetResponse is an idiot-proof tool and anyone can learn to use it quickly. 

On top of this, GetResponse is cheaper than Keap. (READ: GetResponse Pricing Plans)

The list size may also pose a problem. Keap’s current contact list limit is 200,000. Meanwhile, GetResponse can handle contact lists with a size of more than 1 million people.

Unless your small business is already at the point where you’ve hired or employed teams of people who perform marketing, sales, and customer relationship management, GetResponse is the most logical and most affordable solution. If we’re being practical, you can even consider replacing most of your (if not your entire) marketing staff with powerful marketing tools like GetResponse. 

(READ More: Why choose GetResponse)