Email marketing is still one of the best platforms when it comes to converting leads into a customer, as well as in getting back your investments’ return. Email marketing done right can result in a return on investment (ROI) of $44 per 1 dollar spent, which is 3 times more than any social media marketing can give you, as per an Experian report. This is why email marketing continuously makes noise despite being considered an old-fashioned technology. 

Meanwhile, sales funnels are a series of digital steps created specifically to convert leads into customers. It is a proven and effective strategy employed to this day by many digital marketers to help online entrepreneurs to meet their targets. 

Today, there are countless marketing platforms created to assist with your digital marketing needs. ConvertKit and ClickFunnels are examples. 

For the purpose of helping you identify what marketing strategy is better for you, we are going to zoom in on the benefits and features of both ConvertKit and ClickFunnels to help you evaluate which one will perfectly match your business’ needs.

What is ConvertKit?

ConvertKit is an all-in-one email marketing service provider that lets you create a large email list, set up advanced automation, and send bulk emails. It also has the ability to segment and tag your email list to make sure that the right emails are sent to the correct recipient. This email marketing tool also provides customizable landing pages, and sign up forms to bag in more subscribers.

If you are a blogger and planning to take your blogging skills into a business, ConvertKit is the perfect tool for you as it allows you to create landing pages, sell a product or services over email. But ConvertKit is more than an ESP to bloggers; it is also the top choice for online entrepreneurs that have something to offer in the digital space. 

Benefits of ConvertKit

Below are some of the powerful benefits of ConvertKit.

One List Only 

Unlike other email service providers such as MailChimp and AWeber that charge users per email per list even if an email address is used more than once in another list, ConvertKit will charge once per email since there is only one list. Every subscriber listed in your mailing list comes with a unique profile wherein you can easily tag and segment them hassle-free.

Professional Opt-in-Forms Look

Having unappealing opt-in-forms and difficulty to optimize are some of the major thumbs down of other email marketing services. However, you can still modify them if you are savvy about it or if not, you can use an opt-in designer tool such as the OptinMonster. But, if you are a newbie and want to start out from the scratch, ConverKit allows you to establish simple yet professionally looking opt-in forms.

Autoresponder Sequences are Easy-to-Follow

Autoresponder lets you send automated emails to your subscriber’s list. You can simply drag and drop your messages to modify the sequencing. Having a spontaneous process ConvertKit shows all of your email messages overview through your account dashboard.

Landing-Page Templates

Landing page templates let you make the whole page that is exclusively made for your opt-ins. You can pay for this feature separately for a more outstanding landing page with the use of a software designer such as the LeadPages. But ConvertKit allows you to build a simple landing page with no extra payment needed.

Key Features of ConvertKit

Here’s a quick overview of ConvertKit

Its interface is categorized into five tabs.

Subscribers Management

These are the people who have subscribed to your email list.ConvertKit is analytically focused as it monitors valuable subscribers scale like:

• New Subscriber
• Average open rate
• Average click rate
• Total Subscriber

Forms and Landing Pages

ConvertKit provides a wide array of responsive and customizable landing page forms and templates that include all the pricing to boost your email sign-ups.

Broadcasts

Ideally, for traditional newsletters, the broadcast is a one-off email or a segment of it from your email list.

Sequences

A sequence is basically an Autoresponder or a mixed chain of email.

Automation

Automations will automatically deliver various emails to a diverse number of people based on the actions they have made, like opening a specific email and clicking a link.

(READ More: How to set-up ConvertKit for email marketing)

ConvertKit: Pricing

The pricing depends on how many subscribers you have.

Having 0-1000 subscribers, your ConvertKit price will be $24 per month. It comes with visual automation features, customizable forms, email sends, subscribers tagging, reporting, API, and email and live support. 

If you have 1000-3000 subscribers, the pricing will be $41 per month. It also has many features like automation features, customizable forms, email sends, subscribers tagging, reporting, 70+ direct integrations, API, and email and live support.

Meanwhile, if you have 3000-5000 subscribers, your ConvertKit pricing is $64 per month. The features are automation features, customizable forms, email sends, subscribers tagging, reporting, 70+ direct integrations, API, and email and live support.

However, any list that is higher than 5000 subscribers costs you more monthly but you can enjoy a complete feature, integrations, and support such as (automation feature, customizable forms, email sends, subscribers tagging, reporting, 70+ direct integrations, API, email and live support, and free concierge migration.) 

(READ More: How much does ConvertKit cost?)

What is ClickFunnels?

ClickFunnels is an online full-service software that helps in generating leads and boost sales in the digital space. This platform is perfect for you if you run an eCommerce business, you are in the retail industry, if you market an informational product or services, an affiliate and network marketer, you are in B2B.

This also offers useful features like Facebook marketing and hosting webinars through emails. Clickfunnels also provides their users a pre-built optimized funnel template.

Benefits of ClickFunnels

Now that you know the benefits of ConvertKit, here’s a rundown of the top benefits of ClickFunnels for easy comparison.

User Friendly

Being tech-savvy is not a requirement to navigate ClickFunnels, it has a very easy interface that makes it very user friendly to its customers.

End to End Solution

Being an all in one software solution, ClickFunnels meets all your requirements when it comes to your marketing and sales needs. From creating your website, and landing pages up to offering payment solutions, ClickFunnels delivers!

App-Integration 

Whether for email automation or performance analytics, this software lets you integrate apps and tools with the platform hassle-free. Hence, creating and establishing your sales funnel is a success!

Saves Money

Spending a significant amount of money to design and develop a powerful landing page is quite a risky step especially if you’re building it from scratch.ClickFunnels offers pre-built funnel templates, this will help you save money by not spending on pricey resources like email autoresponders, web hosting, and domain names.

Key Features of ClickFunnels

Packed with helpful features that can help to leverage your to optimize your page. These features are effectively powerful in online marketing or promoting your products and services. 

• A drag-and-drop editor for making landing pages for boosting sales
• Making funnels to send to potential customers the proper product.
• Having a follow up with the customer right after the purchase.
• Sending of SMS messages or follow up emails 
• Adding logins and memberships to your webpage.
• It has an A/B Split Testing
• Domains are customizable
• Tracking of performance 
• It has support for payment getaways
• It has ClickFunnels Backpack
• Priority Support
• Webinar Funnels
• Order Pages
• Downsale pages
• ClickPops
• Sharing Funnels
• Optin Funnels
• All Advanced Funnels
• Email Integration
• Hangout Funnels
• Upsell Pages
• Auto Webinar Funnels
• Priority Template Requests
• Visual Editor
• Email sequences
• Broadcasts
• Custom CSS
• Personalized message
• Email Scheduling

Technical Specifications

Devices Supported

• Web-based

Customer Types

• Small business
• Medium business
• Enterprise

Support Types

• Phone 
• Online

Deployment

• Cloud-Based

Pricing Mode

• Quote-based
• Monthly payment

ClickFunnels Integrations

• Aweber
• ShipStation
• Infusionsoft
• Constant Contact
• Clickbank
• MailChimp
• Twilio
• WebinarJam
• Ontraport
• Sendlane
• ActiveCampaign
• Ever Webinar
• Maropost
• GoTo Webinar
• GetResponse 

(READ More: The benefits of using ClickFunnels)

ClickFunnels Pricing Plan

These are the following available plans for the ClickFunnels.

ClickFunnels- (Startup)-$97 per month. 

• It comes with features such as (Share Funnels, Funnels,100 Pages,1 Sub Users, 3 Payment Getaways, 3 Domains, Chat Support, FunnelFlix)

ClickFunnels Premium- (Enterprise)-$297 per month

• The features are ( Share Funnels, Unlimited Funnels, Unlimited Pages, 3 Sub Users, 9 Payment Getaways, 9 Domains, Unlimited Follow up Funnels, Priority Chat Support, Weekly Peer Review Hackathons, FunnelFlix)

The Verdict: ConvertKit vs ClickFunnels

ConvertKit and ClickFunnels are both helpful if you are struggling with your marketing. 

Both can help you grow your email list. They both have something beneficial to offer, and it may only vary to the type of business.

ConvertKit, ideal for bloggers or content creators, has unique features that can help in delivering emails to a corresponding recipient. It can help in establishing better rapport with your audience and followers on email. 

Meanwhile, ClickFunnels is a complete package tool loaded with effective features that are perfect for digital marketers. This is definitely worth using to boost your business in the digital space.

You can test it first through a free trial for 6 months to give you some insights or overview and know what are the benefits you can enjoy and how it can help your online business. You can decide to level up with your basic plan to set up your business.