How to use GetResponse for beginners: THE GUIDE

GetResponse is one of the older email marketing programs in the marketplace today and remains to be one of the most reliable with a lot of features to offer.

This software application has an email intelligence feature. You can track, gauge, and evaluate your efforts quickly. The tool gives you the power to see per hour changes, segment subscribers with a single click, determine site conversions, compare follow-ups, and make intelligent choices rapidly.

The GetResponse site hosts a detailed Help Center where you can quickly look at responses to typical queries. It provides 24/7 assistance through live chat and email. You can also integrate third-party applications easily with your existing business software platforms.

GetResponse will improve your email marketing. Don’t be intimidated, read through and understand how to use GetResponse.

(READ More: A comprehensive review on GetResponse)

Key features of GetResponse

Here are some of the excellent features of GetResponse:

1.   Marketing Automation

GetResponse’s marketing automation feature lets users develop scalable workflows based upon consumer journeys. Action-based autoresponders allow the production of messages that are activated by relevant recipient actions with personalized responses. Moreover, GetResponse provides its users with sophisticated segmentation tools that allow them to divide their contacts into subgroups and tailor emails accordingly. 

2.       Landing Page Builder

GetResponse has an intuitive drag-and-drop landing page builder that enables users to produce 100% responsive landing pages and web forms. Company online marketers can develop web pages for sales, webinars, thank you’s, opt-ins, about-me, and downloads in merely a few minutes. 

GetResponse also lets subscribers test, analyze, and optimize their pages to boost conversion rates. 

3.       Webinar Integration

The GetResponse webinar platform perfectly incorporates with GetResponse email marketing, allowing users to host product statements, demos, and training sessions. Features include presentation sharing, chat moderation, surveys, desktop sharing, attendee management, and VoIP abilities. Furthermore, GetResponse lets users choose whether their webinar will be password-protected or open to everyone.

GetResponse Prices

GetResponse offers a 30-day free trial for a list of as many as 250 subscribers, with no credit card required.

GetResponse’s rates are as follows:  Beginners

1.       Email

The most affordable email plan provides the user with unlimited email marketing, autoresponders, and a landing page that can accommodate as much as 1,000 visitors a month.

•       Up to 1,000 subscribers: $15/month
•       Up to 2,500 subscribers: $25/month
•       Up to 5,000 subscribers: $45/month
•       Up to 10,000 subscribers: $65/month
•       Up to 25,000 subscribers: $145/month
•       Up to 50,000 subscribers: $250/month
•       Up to 100,000 subscribers: $450/month 

2.       Pro 

The Pro plan eliminates the constraints on landing pages and enables you to make as many of them as you need. You’ll likewise have access to webinars (as much as 100 participants). A Pro account can accommodate up to 3 users.

•       Up to 5,000 subscribers: $49/month
•       Up to 10,000 subscribers: $75/month
•       Up to 25,000 subscribers: $165/month
•       Up to 50,000 subscribers: $280/month
•       Up to 100,000 subscribers: $490/month

3.   Max

The Max plan increases the number of users to 5 and the maximum webinar participants to 500. You will also get a customized domain and an account manager.

•       Up to 10,000 subscribers: $165/month
•       Up to 25,000 subscribers: $255/month
•       Up to 50,000 subscribers: $370/month
•       Up to 100,000 subscribers: $580/month 

4.       Enterprise

Enterprise offers a whole host of brand-new functions for larger businesses searching for extremely personalized features. You’ll need to arrange a demo before signing up.

•       100,000+ subscribers: $1,199/month

How to use GetResponse for email marketing?

One of the most reliable features of GetResponse is its email marketing. In this section, you will learn the steps you’ll need to take to use it for your email marketing requirements successfully. (READ: How to set up GetResponse for email marketing) 

The following steps are involved in the process:

1.       Create a contact list
2.       Add contacts to your list
3.       Create subscription forms
4.       Create newsletters

How to create a GetResponse list

A list helps you segment your subscribers depending on their various needs, interests, and requirements.

For instance, you have 1,000 subscribers. However, only 20% of them are interested in dog training products. 25% of them are interested in health-related products. The rest of them are interested in learning how to make money online.

You can see that there are different types of people who are already your subscribers. Segmenting them will help you in many ways.

This is where lists come handy. Each list is a separate group of people interested in a specific subject. It’s important to send emails based on their interests only.

Inside the GetResponse platform, you can create as many lists as you want. There is a default list GetResponse provides for every new account. This list is used when you have not specified which list to use while adding a contact.

How do you create a list inside GetResponse?

1.   Once you are at the GetResponse dashboard, you’ll find the option from the dashboard toolbar. Select the “Lists” option from the toolbar.
2.   Enter the desired name for your list. Please remember that the name must be unique. It should not exist in any GetResponse account. The name must be between 3-64 characters (only lowercase a-z, numbers, minus (-), and underscore (_).
3.   Click “Create” once you are done. In case you already have some existing lists, you may copy existing lists settings to your newly created list.

Next, you can now add contacts to your list.

How to add contacts to a GetResponse list

There are two different ways to add contacts to your list.

1.   If you already have a list of email contacts, you can use the option called “Add Contacts” from the GetResponse dashboard.
2.   On the next page, choose your preferred list where you want to import the contacts. You can do it manually one by one. Or you can upload a file up to 10mb or use an external service like Google contacts or Zendesk. If you choose the manual way, the maximum number of contacts you can add will be 50 at a time daily. Adding a name for your contacts is mandatory.
3.   If you don’t already have any existing emails, you can import it into GetResponse. You can use their forms and landing pages to capture emails from your website or blog visitors, solo ads, or PPC campaigns. There are several ways to capture email addresses. The most popular method is to add a subscription form on your blog or website.

How to create a subscription form in GetResponse

The steps involved to create a subscription form inside GetResponse is simple and easy.

1.   Once you are logged in inside GetResponse, look for the “Create form” button under “Quick Actions.”
2.       On clicking the button, you’ll be taken to the next page where you can choose either “List Builder Wizard” or any “List Builder Apps” to create and design your desired subscription form.
3.   Under “List Builder Wizard,” you’ll find hundreds of predesigned templates that will help you design the perfect subscription form you need.
4.   With the help of their user-friendly editor, you can edit any section of the template and design it exactly the way you want it to be. You can even start from scratch by choosing a blank template.
5.   Under the “List Builder Apps” section, you’ll find many different form types that you can use depending on your requirements. You also get access to the plain HTML codes that you can use if you like to use HTML and CSS to build up your forms directly on your website.

Once you design the perfect form, integrate the form to your website, collect emails from your visitors, and build your list. The next step is to create and send a newsletter.

How to create and send a newsletter in GetResponse

1.   In the same way as creating forms, you’ll find a button for creating the newsletters from the dashboard “Quick Actions” section.
2.   Click the button and choose whether you want to use their “Drag-and-Drop Email Editor” or the “HTML Source Editor.” If you’re an advanced user and know your way around HTML, choose the HTML Source Editor option. For beginners, use “Drag-and-Drop Email Editor,” which is used by most of the users to create beautiful email messages.
3.   On the next page, set up your newsletter settings.
4.   Select a linked list. It will be the list where you’ll be able to find your newsletter statistics and analyze its effectiveness.
5.   Enter a name for your message. This message’s name is for your use only. It will be used to identify a message separately.
6.   Enter your subject line. This is going to be the subject for your email newsletter that your subscribers will receive.
7.   Select the “From” email, and change the reply-to email if necessary.
8.   You can choose the distribution settings when needed.
9.   When done, click the “Next step” button to go to the template gallery. There are hundreds of beautiful predesigned templates available for your use. Choose the best one that suits you, and you’ll be taken the editor to edit different sections of your email as per your choice.
10.   When done, click the “Next step” button to choose your preferred list where you want to send the newsletter.
11.   On the next step, you’ll be able to send the newsletter right at that time or schedule it to be sent later. And don’t forget to turn on “Perfect Timing” if you are not sending a time-sensitive email. The “Perfect Timing” option enables you to deliver your email newsletters to your subscribers exactly when they are most likely to read the email and act upon it. 

(READ More: Why sign up for GetResponse)