Nowadays, many entrepreneurs invest in software application services for efficiency and money-saving practices. With the emergence of so many email marketing applications, the question is: which should you trust? 

In this article, we compare GetResponse vs SendGrid to find out which is the better investment for you. 

Background: GetResponse & SendGrid 

It’s important to understand and get to know what you’re investing in so we begin this review by introducing you to the origin of GetResponse and SendGrid. 

GetResponse 

One of the first email marketing programs out there, GetResponse was one of the blueprints. Launched in 1998, GetResponse has been around for over 20 years and is one of the most successful email marketing services out there. 

GetResponse is among the first to introduce Autoresponders. Since its launch, the program has skyrocketed. 

Today, GetResponse has evolved and is no longer just an email marketing application but also an all-in-one marketing solution for eCommerce. It is trusted by 350,000 customers in 183 countries.   

SendGrid

Relatively new compared to GetResponse, SendGrid was founded in 2009 but was relaunched when Twilio took control in 2013. Since Twilio, SendGrid has also evolved to become almost an all-in-one solution. 

SendGrid currently has over 80,000 customers.  

Great Software: The Right Factors to Consider

A good email marketing SaaS today not only assists in contact tracing and subscriber segmentation but in sales too. When used right, email marketing applications can be advantageous for your business or service. 

Solutions are one thing, but the situations that they fit into is another. How you can measure these softwares to standard is through a list features that a good email marketing platform should have at the very least: 

• Great Contact Management 
• List Segmentation 
• Updated Analytics Reporting 
• Customizable Contents 
• Marketing Automation (Bonus)
• Accurate Deliverability 
• Excellent Customer Accommodation (Support Team)
• Consistent Improvement 
• Basic yet Powerful User Interface 

Main Functions: How they compare in basic utilities 

We look into basic features offered by GetReponse and SendGrid so we have an ordered standard for both. 

Email Marketing 

AutoResponder  

These are time and action-based emails that are triggered by the recipients’ actions. Great for efficient communication. Both GetResponse and SendGrid offer this feature. 

Triggers that are set by users will activate the sending process, a path to the mail list, and delivery. 

GetResponse has better performance in autoresponse than SendGrid because of AutoResponder 2.0.

E-Newsletter 

These are updates, notifications, and deals inside an email, that are great if you want constant exposure. It’s also customizable like the other features, a specialty of GetResponse. 

So far, only GetResponse offers this feature.  

Personalized Mails 

These are self-composed mails. Both GetResponse and SendGrid offer this. It comes along with customizable templates.  

List Segmentation  

This is an excellent tool for divided yet organized marketing. This includes tagging to identify their groups. 

Both GetResponse and SendGrid offer this feature, but GetResponse gives better performance. SendGrid has a limited capacity in list-building. It only offers basic segmentation, using the audience data. Meanwhile, GetResponse has included List Boosters and Subscriber Tagging in their List Segmentation. 

Email Marketing Campaigns 

These are bulk mail deliveries that are directed to specific lists; it’s excellent for chosen targets. Campaigns are usually directed to contact groups. That is to help organize a good community. 

Both GetResponse and SendGrid offer this feature. Compared to SendGrid, we think GetResponse is also better at Email Campaigning because of the receiver lists. 

Email Deliverability 

These are the exact percentage of delivery and is ultimately the measure of data for email effectiveness. It tackles successful mails and failed ones. 

Both programs can present statistics but SendGrid has better rates than GetResponse. 

Automated Workflows 

These are processed with sequences. It directs readers based on triggers. Autoresponders are applied here. 

GetResponse has greater Automations than SendGrid. 

Additional Sign-Up Forms 

These are pop-ups that allow excellent conversion. It requires emails that’ll be sent directly to a specific list. 

So far, GetResponse only offers such a feature. 

Conversion Funnels

Like drip campaigns, these rely on customer behavior. It depends on its set of actions based on its trigger. Commanding these can be great since it processes transactions with success. 

As of now, only GetResponse offers this.

Key Stats (Clickrates, Visits, and Web Traffic) 

Analytics is a crucial element to success. Both GetResponse and SendGrid accelerate in reporting. Every necessary data is kept by both platforms. 

Webinars 

Live Video Conferences are great for online lectures, online selling, video demonstration, and much more. Your viewers can be from anywhere in the world.  

Only GetResponse offers this feature. 

Landing and Sales Pages / Website Builder 

A great alternative for websites. These are specific squeeze pages, relaying information with ease. 

Landing pages are the digital storefronts of your business. It’s what compels visitors to check out stores. 

Only GetResponse offers this feature.  

Drag-and-Drop Builder 

This is an easier way of editing. Great for WYSIWYG content such as emails and pages, it allows users to take creative control. 

Almost all programs have this, which means both SendGrid and GetResponse have this feature. 

Course Blogs/Teaching Seminars 

Experts hand out free tips and tricks to handle their business well through informative articles, tutorials and guides for beginners to use. 

Both GetResponse and SendGrid offer this feature to their users.

Integration

These are plugins that allow programs to link externally and are great for importing/exporting necessary data from one program to another.

Both allow their users to retrieve their API. These API are credentials needed for the integration.             

Search Engine Optimization 

SEO can be a great part of your success. It allows shops to be searched on the web. 

This is also a good indication that a shop is verified since the process requires a series of confirmation. Once done, your catalog should be available to be searched online. 

Although both GetResponse and SendGrid do not offer SEO, GetResponse offers tutorials about it in their community blog. 

Customer Support 

• Support Team – Both programs have accommodating support teams. Functioning 24/7 through live chat, users can have free consultations whenever they want.
• Secured Data – Both Programs offer legit security for business accounts. But its capabilities are limited to their subscription.

Both GetResponse and SendGrid are qualified marketing apps but compared to SendGrid, GetResponse has more tools. Ultimately, the capabilities are what differentiates them.  

The Verdict

GetResponse will be most useful for eCommerce. Not only because of its arsenal of tools, but also because of its versatility and multipurpose. It is developed for specific situations. Indeed, it’s a solution for many. 

All in all, we think GetResponse wins this comparison. We recommend GetResponse for businesses of all sizes, especially those that struggle in sales and marketing, as well as online marketers and promoters.