Marketing is crucial in business planning. GetResponse and Kartra are two flexible marketing software applications. 

In this article, we compare the two programs to help you decide which is the better tool for you and your business. 

What is Online Marketing?

The internet was a game-changer for everyone. It wasn’t long before entrepreneurs took advantage and migrated their assets online. Those who achieved success doing it formulated various marketing tactics that eventually grew and are now referred to as Online Marketing. 

Nowadays, online marketing can be one or of all of these things:

• Social Media Marketing 
• Email Marketing 
• Webinar Hostings 
• Presence Building 
• Search Engine Optimization 

When these things are done manually, it can get tedious and overwhelming. Thankfully, software applications such as GetResponse and Kartra were specifically made to assist you with these things. But to what extent, you might ask. To know this, let us review their purpose of design. 

Background 

Every program has its origins. Just like its users, it has its own story, which tells you how it was conceptualized and developed. 

There are so many scammers online today so to help you build trust on your investment, it’s best to get to know them a little bit. 

GetResponse 

GetResponse was founded by Simon Grabowski in Poland in 1998 and was primarily designed for email marketing. 

In 2015, GetResponse reinvented itself into an all-in-one marketing program. 

Nowadays, GetResponse assists over 350,000 users globally. 

Kartra

A new addition to the shed, Kartra, was launched in 2018. Although new, its developers are experts in the field.  

Founded by Genesis Digital, this is the same team behind WebinarJam. The developers aimed for a flexible eCommerce tool, which gave birth to Kartra. Like any other marketing software, Kartra focuses on sales boosting. 

Kartra now assists 40,000 businesses online with 500,000 webinar sessions conducted. Although new in the business, the program has proved its competency. 

Features 

In this section, we list down GetResponse and Kartra’s features to see if one will have more features you need over the other. 

GetResponse

• Email Marketing
  • Autoresponders 2.0
  • E-Newsletters
  • List Segmentation
  • Responsive Email Designs
  • Hundreds of Email Templates
  • Drag-and-Drop Builder Interface
• Presence Builder

• • Landing Page Builder
  • Sales Page Builder
  • Conversion Funnel Builder
  • Webinar Hosting
  • Sales and Sign-Up Forms
  • Opt-in Forms
  • Customizable Page Templates (Drag-n-Drop)
  • What-You-See-Is-What-You-Get Functionality

• Organizing and Data Management

• • Contact Tagging
  • Engagement Scoring
  • CRM Tools:

• • • Audience Filters
    • Behavioral Tracking Workflow
    • Product  Catalogue
    • Action-based Triggers
    • Deals & Sales Offers
• Analytics

• • A/B Split Testing
  • Lead Scoring
  • Click-Through Rates
  • Sales and Sign-Up Tracker
  • Subscription Rate Tracker

• eCommerce

• • Shopping Cart Integration

• Integration

• • Social Media Ads Integration
  • Shopping Cart Software Integration

• Live 24/7 Customer Support 

Kartra

• Presence Builder
  • Video Hosting
  • Page Builder
  • Add-ons such as Pop-up and Referrals
  • Customizable Page Templates
  • Page Preview for Responsive Devices 
  • Opt-in Forms

• Marketing Automation

• • Sales Funnel Builder
  • GDPR Secured
  • Marketing Sequence Builder

• Email Marketing

• • Email broadcasts
  • Email Automation
  • Subscriber Tagging
  • Contact Importation/Exportation
  • Email Reception sequences

• Affiliate Management

• • • Lead Management Capabilities
    • Membership Sites

• Customer Support

• • Karta Helpdesk
  • Onboarding Introduction (For Beginners)

Similarities

GetResponse and Kartra are versatile programs with similar qualities. Both programs indicate a specific system, which focuses on eCommerce, including every factor that branches from it. Here are some particular benefits that both these programs can offer:

MARKETING

It’s no surprise that both offer this. Both offer various features that fall under marketing such as the following:

• Email Campaigns
• Presence Builders (Landing Pages)
• Social Media Advertisements
• Webinar Hostings
• Contact Recording/Tagging

CONTACTS RELATION MANAGEMENT

• Contacts that are successfully converted are stored. You can manage these contacts through the following features: 
  • List Segmentation
  • Follow-Up news/letters
  • Additional Campaigns
  • Product Sales and Deals
  • Customer Surveillance
  • Contact Importation/Exportation
  • Feedback Collection

ANALYTICS

Data will tell you everything you need to know– if you’re in the right direction or if you need to do or try something else for your business. Explore what insights Analytics can offer you through features such as the following: 

• Revenue Calculation
  • Behavioral Tracking
  • Trigger- Based Tools (Email Marketing)
  • A/B Split Testing
  • Surveys
  • Active Contacts checking
  • Page & Links Open Rate
  • Successful Click-throughs

E-COMMERCE

E-commerce features are arguably the most important out of all these features. It allows merchants to integrate or execute their businesses digitally, which will enable them to set up payments online.

• Product Catalogue
• Order Forms
• Sales Pages
• Transaction Process
• Payment/Transactions Gateway
• Delivery and Shipping Options
• Abandoned order recovery
• ROI Tracking

Target Users

Each program was designed with a specific type of user in mind. Although the two programs are great, they may not be compatible with everyone. Subscribing to a program is situational and should depend on the user’s needs.

In this section, we identify the types of users that may match best with each program, depending on their needs and functionality.

GetResponse

Freelancers

Content creators, in particular, are an excellent match for GetResponse. Since it offers ease and convenience, it’s ideal for newbies. 

Besides, the program’s encoded with robust experience. Meaning, users will be wiser due to the system’s basic output.

Examples of freelancers are digital artists, course lecturers, consultants, promoters and marketers, content creators (bloggers). 

Small Businesses

Small businesses will benefit well with GetResponse. Since the program’s a good platform for beginners, tedious workloads are avoided for its simplicity. Although the program doesn’t offer built-in eCommerce, it’s affiliated with strong cart applications. It is also great for businesses that need consistent engagement. 

Kartra

Independent Owners

Users that need direct income can benefit from Kartra. Since eCommerce is Kartra’s specialty, independent owners who want a direct sales or revenue process would be an excellent fit for it.

Since Kartra has its built-in cart, the program can process transactions with ease.

Salespeople 

Resellers and retailers are also an excellent match for Kartra. The program offers excellent forms that allow repetition. Customers can be hooked with Kartra’s automation. Salespeople can personally build their pipelines—these pipelines direct prospect to individual results, based on triggers and actions. 

Costs

Specific programs limit their tools based on their plan offers. This can be a drawback to some users, but not to the program itself. 

We compare below the most affordable price plans offered by GetResponse and Kartra to give you an overview.   

GetResponse

GetResponse starts its offer at $15/month. Pretty great price for starters.

It would include the following benefits:

• Up to 1,000 contacts
• Email marketing (autoresponders, landing pages)
• Marketing automation (workflows, tags)
• One user
• Unlimited emails

Along with this plan comes with the necessities for the tools. We recommend this for beginners that need engagements with their contacts.

(READ More: GetResponse Price Plans and Packages)

Kartra 

Kartra, on the other hand, offers $99/month. Pretty hefty, in our opinion. 

The plan would include the following features in the initial subscription:

• 2,500 contacts 
• 15,000 emails per month 
• 100 total pages created
• 20 total products created
• Two help desks portals
• 1 custom domain
• 20 dynamic follow up sequences
• 50 GB bandwidth per month
• Unlimited page visits
• 100 automation
• Two total membership sites

Appropriately named “Starter,” it’s an excellent plan for beginner-level users. Although the price may be shocking, it can live up to its potential. 

Final Verdict

Email-Marketing wise, GetResponse is a clear winner since email interaction is its specialty. 

Furthermore, GetResponse offers a wide range of marketing tactics. These tactics go best with small businesses. Since these types of businesses usually need exposure, GetResponse’s market offers excellent opportunities for them.

When it comes to eCommerce, Kartra wins this round because that would be its primary function. With its built-in payment process, transactions are usually done faster. It has excellent skills in content management as well so product inventory wouldn’t be a worry. (ALSO READ: ClickFunnels vs Kartra)