All businesses need marketing to boost their sales. Nowadays, marketers are going the extra mile to use more personalized marketing strategies like SEO (search engine optimization) marketing and email marketing.

Every business or product or service could use a landing page. It will be the first impression of your audience on your business. A good landing page encourages visitors to take action like signing up or subscribing to your website. It culls contact information, which then becomes your first line of communication.

Several tools are useful for increasing the feasibility of a company online such as GetResponse and ClickFunnels.

GetResponse is one of the most commonly used email marketing software. It is used to send email newsletters, conduct online surveys, carry online campaigns, and follow up all the autoresponders. GetResponse makes email marketing easier and more productive than before.

Meanwhile, ClickFunnels is a powerful tool that you can use to create funnels, beginning with building a landing page.

Though GetResponse and ClickFunnels differ in many ways, both of these platforms have a landing page builder. Through this article, we will help you explore which is the right landing page builder for you.

Key features of GetResponse

Here are some of the best features of GetResponse.

Affordability

GetResponse has different pricing plans that any business can choose based on their budget. Its most affordable plan is $15.00 per month.

Reliability

The software provides a simple to use design. It helps you come up with highly responsive landing pages.

Usability

You don’t need to have any coding or programming skills to use the software. GetResponse is designed in a way that any novice can understand.

Deliverability

GetResponse gives up to a 99% deliverability rate. However, this may be limited to the content of the message you send to your mail list.

Key features of ClickFunnels

Below are some of the best features of ClickFunnels

Funnel Templates

ClickFunnels offer blueprints for four types of funnels, which total to at least 22 funnel templates. Business entities can choose to create:

A lead funnels: this funnel focuses on directing customers to your landing pages.
A sales funnel: this type of funnel focuses on converting leads to sales.
An event funnel: an event funnel guides customers to web-based events such as webinars.
A membership funnel: this type of funnel helps you to get members for an online-based service such as an online course.

Numerous Page Elements

Page elements such as input forms, video widgets, headlines, images, and buttons are available on ClickFunnels. These elements enhance the design look and user experience on your landing pages. Each of these elements has a different role, but the ultimate goal of converting leads to funnels.

Integrations

ClickFunnels lets you integrate your accounts on other platforms, especially autoresponder and payment service providers. However, ClickFunnels also offers autoresponder service.

Drag and drop visual customization

Customizing a landing page from scratch can take a lot of time. ClickFunnels offers a drag-and-drop visual editor to help expedite the process. You can also edit specific elements rather than editing the whole page.

The characteristics of a great landing page

Now that you’re more familiar with what ClickFunnels and GetResponse can do, let’s move on to discussing building landing pages. First off, landing pages must contain the following characteristics:

Trust. Make sure that you are providing a good experience for your customer. Establish a good reputation so your customers will know that when they engage with you, they can look forward to a positive experience.

Connect. A landing page should build a connection to the potential customer. You want to ensure that you are relating to your customer and understand where they are coming from. Focus on their questions to increase the connection element. Explain to them the deeper meaning behind your product or service.
Excite. Excite your customer about the product or service. Make sure to provide as much information as possible about your product or service. To do this, list some exciting features or benefits of what they can expect.
Impulse or Call to Action. Your landing page should have a strong call to action. When incorporating this, keep in mind that online customers have a short-attention rate so it needs to be snappy.

Key elements to build high-converting landing pages

Each of these factors has a set of key elements that can impact your conversion rate. Let’s examine them more closely to understand how you can build a high-converting landing page.

Design

The most effective and high-converting landing pages have one thing in common — they pay attention to their landing page design. Good aesthetics can go a long way in funneling your website visitors. But design encompasses many different components.

Content

Your landing page needs to communicate your brand values and highlight your USP. A well-written landing page copy can encourage users to take the desired action. This, in turn, can boost your conversion rate.

CTA

The call-to-action (CTA) is the most important part of a high-converting landing page. After all, that’s what gets you more leads and drives your sales. It’s the last thing your users see before they convert.

CTA for lead capture forms

Many high-converting landing pages also have lead capture forms. While designing your forms, make sure your CTA stands out. A simple “Subscribe” or “Submit” is boring. Instead, write something that motivates the users to take action.

Landing Page Testing

Changing the color or position of a CTA or an image may seem like a minor change. However, it can make a big difference to your landing page conversion rate. To understand which version works the best, it’s essential to test your landing pages.

GetResponse’s Landing Page Builder

Building a high-converting landing page is no easy feat. Getting the key elements right requires a lot of time and attention to detail. It can be overwhelming, especially if you have a business to run. Thankfully, GetResponse can take the stress away.

Even if you’re new to web design, you can easily design high-converting landing pages with this tool. GetResponse comes with Autofunnel; an automated sales funnel that makes it easy for you to get more conversions.

Autofunnel’s landing page builder is a great tool to build high-converting landing pages in just a few clicks. It enables you to design landing pages that can grow your contact list, promote your products and offers, and get you more conversions.

Here are the main features of their landing page program:

Ready-made templates

Save time with GetResponse’s professionally-designed, mobile-responsive landing page templates. The best part is that they are optimized for high conversions.

Built-in image editor

GetResponse comes with a built-in image editor that gives you access to a large database of free Shutterstock images and GIFs from Giphy. Their high-quality visuals are a great way to spruce up any landing page design.

Easy customization

It’s easy to make changes to your landing pages with GetResponse’s drag-and-drop editor. It enables you to crop, move, resize, and reshape all elements of your landing pages. You can also switch to the mobile view to optimize landing pages for mobile conversions.

Track landing page performance

It’s easy to keep track of your landing pages with the GetResponse A/B testing feature. Using this option, you can see how users interact with your landing pages. It enables you to track clicks and conversions to get insights into user behavior and find the best design for your page and understand what your customers are looking for.

Pop-ups, forms, and countdown timers

Want to grab the attention of your website visitors? GetResponse makes it easy for you to create precisely-timed pop-ups.

To get more conversions, you can also collect their data with GetResponse’s lead capture forms. To highlight a limited time offer, you can also add a countdown timer on your landing page.

SEO settings

SEO is a crucial part of building a high-converting landing page. With GetResponse, you can work on your SEO while designing your landing pages. Under the SEO Settings, you can add your page title and description. Additionally, it also has options for cookie notifications, favicon, and Facebook posts.

Multiple integrations

Don’t let your productivity suffer just because you need to move from one application to another. GetResponse comes loaded with integrations for popular apps, including Amazon Payments, Big Commerce, WooCommerce, Vimeo, WordPress, Shopify, and others.

ClickFunnels’ Landing Page Builder

ClickFunnels is among the most promising landing page providers, but it offers more than just landing page building capabilities. It is one of the popular tools for creating sophisticated sales and marketing funnels for almost any type of business.

This software tool is predominantly used for services or product promotions and for converting website visitors into potential customers. It provides an easy interface with several pre-built templates for designing funnels for webinars, sales, membership sites as well as subscriber list.

It incorporates almost all the core elements of an online sales funnel builder such as – landing pages, opt-in pages, billing pages, etc. that can be customized to match your business requirement.

The features also include email autoresponders for building customer relationships, A/B testing to rule out any non-performing funnel, website hosting, SEO management, sales, and data analysis, performance report, and several integrations with the third-party services for payments, CRM, etc.

With ClickFunnels, you can create anything from landing pages to sales funnels, squeeze pages, product launch pages, and lead generation systems, among others, with drag/drop ease.

This builder’s easy to use and powerful editor has seen many of its users apply the tool with great success.

The Verdict

When it comes to landing pages, the stakes are high so you can’t afford to slack off. You need to invest time, effort and money into a tool to develop high-converting landing pages. After all, they can get you more conversions and drive revenue.

Both ClickFunnels and GetResponse are great at what they do and it’s hard to say if one is better than the other because it will mostly depend on your business goals.

If you intend to create sales funnels, then obviously, ClickFunnels would be a better option for you as it’s designed for creating funnels and comes with several funnel templates to make the job easier for you.

On the other hand, if you are looking for an email service provider to manage your email marketing campaigns and subscribers, then GetResponse would be the right platform for you.

When it comes to the best landing page builder, GetResponse has more dedicated features than ClickFunnels since the latter is designed as an all-in-one business solution.

Tags:clickfunnels, getresponse