How Convertkit Works  

Not a lot of businesses achieve success on the first try, that is a rare feat. It can take several tries and a lot of manual labor to get things done. Fortunately, there are software applications now that can assist you in your business.  

eCommerce businesses require constant exposure. To achieve this, you can either use emails or social media and then hire a marketer and advertiser to execute your strategy in the platforms or save money by enlisting the help of marketing and advertising solution applications that are already designed to help you in this endeavour. 

In this article, we feature ConvertKit, one the leading programs email marketing platforms in the market and explain how it can be beneficial to you. 

 

ConvertKit: What is it? 

Founded by Nathan Barry and David Wheeler, ConvertKit launched in 2013.

ConvertKit is a software as a service (SaaS), created to help and assist users in specific tasks and lessen every online workload. Although the service is not usually free, they are designed to produce real results.  

ConvertKit is a SaaS that specializes in email marketing with a system that revolves around customer relations. (READ More: Everything you need to know about ConvertKit)

ConvertKit is focused on being the best email marketing solution to a specific audience: online content creators. With ConvertKit, content creators should be able to test ideas, connect with fans better, and guide them to a system where they can generate income.  

The company is currently based in Idaho, USA, and is trusted by 19,500 customers worldwide while sending almost 500 million emails per month. 

Every email marketing software should offer these 5 basic qualities:  

• Different marketing solutions 
• Updated analytics and tracking 
• Great Customer Relations Management Utilities 
• Outstanding quality of service 
• Accommodating customer support 

Using these 5 factors as our guide, not only will we cover the steps on using ConvertKit but we’ll also assess if it is a good product. (READ More: How to set-up ConvertKit for email marketing) 

ConvertKit’s Capabilities: Useful tools for email marketing  

 In this section, we’ll learn what makes ConvertKit different from its competitors. 

We’ll be dividing each quality into categories. That way, you can understand the way ConvertKit works clearly.  

Email Marketing 

Users can decide to organize their emails. The system allows it so that it’s in order. The following are ways users can fix their emails: 

•       Compose self-written emails 
•       Personalize each email 
•       Schedule each emails’ delivery 
•       Set out each emails’ designated lists 
•       Segregate contacts lists

ConvertKit’s workflow builder consists of what’s listed above. 

These workflows come with their very own blueprints consisting of: 

•       triggers 
•       actions commands 
•       specific events per email 
•       Particular contact list to send to

Users can also manage their contacts. Since inactive contacts are common, it’s best to declutter them.  

The following are the ways users can manage their contacts: 

•       Include contacts to lists 
•       Update subscriber lists 
•       Remove inactive contacts 
•       Import contact data from 3rd Party Programs

By segmenting these contacts, it allows campaigns to be sent in proper manners. 

Set out different email marketing tactics to your advantage. Use the following ways to grow your current circle:  

•       Drip Email Marketing 
•       Marketing Automation 
•       Email Broadcasts

Use various email types to send notifications to your subscribers, inform them with the following ads: 

•       Announcement of Discounts and Sales 
•       Product Launches 
•       New Blog posts (E-Newsletters)

With each workflow, decide the triggers that will activate each email to be sent. 

Create your own set of automation rules. Once rules are met, automation will proceed! 

Here are some triggers to start your plan: 

•       Special Events 
•       Successful product purchases 
•       Completed courses (certification) 
•       Additional contacts (successful subscription)
•       Greetings 
•       Click-Throughs or Web Traffic 

The possibility is endless. It’s up to you how you will use the program’s email marketing capacity. 

Email marketing has no learning curve. Basics are applied, making it easier for entry-level users. 

Each marketing solution comes with guides to help beginners to take the first step. 

Customization  

Drag and drop editor is a staple in every ESP. The process is faster and efficient. Designs tend to be simple yet compelling. 

 

The DND editor can be used in the following: 

•       Websites 
•       Landing Pages 
•       Sales Pages

 

Landing pages also come with templates, same with every personalized mail. It’s an efficient alternative for users that have no coding background. 

 

The great thing about drag-and-drop is its WYSIWYG capability. What-you-see-is-what-you-get allows visitors to decide firsthand on what they are presented with. 

 

This, along with templates, makes publishing easier. 

 

Especially for advertising, since ads and sites act as digital storefronts bringing attraction for site visitors.  

Publishing  

Sign-up forms are also a great way to accumulate contacts. These forms, along with land pages, can be customized based on the user’s choices. By doing so, it relays information through interaction. Each sign-up form can also be integrated into a specific workflow. Per successful subscriptions, users can automatically add contacts to a specific list. 

The same goes for opt-in forms. These forms can be inserted into emails. Once done, users can apply a direct link to their site on these mails. If clicked by the reader, they’ll be transported to the page.  

Analytics 

Applied analytics can make or break your site. ConvertKit’s analytics relays essential info such as: 

•       Feedbacks from Visitors 
•       Percentage of Sales 
•       Rates of Visit 

As of writing, ConvertKit offers two analytical tools for its users to use. Click-Throughs can detect successful visits per site links, while Unsubscribes can detect the active and inactive contacts in your subscriber lists. 

Users can use these data to find ways to improve their site. 

Constant innovation is key in digital marketing. Use every opportunity available to nurture your business.  

Right Audience: Who would ConvertKit be beneficial to the most?

ConvertKit is an ideal choice for users whose career is content creation. Users such as the following would work best with ConvertKit: 

• Daily Vloggers 
• Content Creators 
• Freelancers 
• Arts and Graphic Designs 
• Social Media Influencers 

It’s a great choice, especially for people that have a tight budget. 

Budding businesses would also benefit from using ConvertKit. There’s nothing much to worry about in terms of complexity. Each tool is simplified. 

We recommend this program for entry-level users, especially to newbies who aren’t well-versed in marketing.  

ConvertKit Pricing: How much is it?

The program’s pricing is based on the Subscriber count. But the great thing about it is that all plans include every tool available. 

• 0 – 1k subscribers
  • $29/month

• 1k – 3k subscribers
  • $49/month

• 3k – 5k subscribers
  • $79/month 

The more subscribers you have, the more expensive it gets but the quality service remains the same. 

Every user will receive good accommodation from the support team, which should help keep you at ease with your investment. If everything is done right, you should be getting money back and more in 6-7 months. (READ More: How much is ConvertKit?)

There are cheaper programs compared to ConvertKit, since most of its tools are modern, it’s no surprise that it can be pricey. At the end of the day, it’s all about finding the program that works best for you. ConvertKit, like many of its competitors, is good at what it does.

We recommend ConvertKit the most to the right audience (mentioned above). 

 

Need an alternative to ConvertKit? Check out GetResponse and AWeber.