Autoresponders are possibly one of the most important innovations in the email marketing industry. When applied correctly, it can be very beneficial for your business and customer service reputation.

An email autoresponder is a tool that automatically responds to emails with a script that is triggered by commands based on a recipient’s action and can be in set intervals. It allows for a stable and continuous connection between the sender and receiver. From a business’ standpoint, autoresponders can prolong a customer’s interest and confidence as well as guarantee the reliability of a seller. 

In this article, we will be discussing the autoresponder feature provided by email marketing software AWeber as a service. 

What is AWeber? 

AWeber is one of the first email marketing platforms. Since its foundation in 1998, AWeber has become a pioneer in email marketing known for their infamous e-mail marketing automation such as e-mail sending sequences, bulk mails, blog newsletters, and email marketing campaigns as well as its resident features Subscriber Management, accurate email deliverability, and autoresponders. (READ: AWeber: Everything you need to know)

Benefits of autoresponders

Autoresponders can not solve all your problems, and are there for a reason: as a stand in when you’re not there to give a response yourself. The great thing about AWeber’s responders is that it allows its users to compose their letters with full customization of accessories to achieve a more personal, compelling and engaging content.  

The following are the benefits of using autoresponders: 

• It saves the user and sends a huge amount of time. 

• It allows regular communication between AWeber users and their contacts. 

• Its accuracy and deliverability speed is on point. 

• It can help you to quickly generate leads by its ability to convert potential prospects into customers

Autoresponders can impact your business positively using its automatic emailing assistance.

Uses of autoresponders

It’s important to make sure you’re using autoresponders correctly because they can also be more damaging than helpful otherwise. Strategize an effective plan by applying autoresponders in the following use cases: 

• Product and Catalogue Pitching 
• Sales and Discount Announcements 
• Greetings and Notifications 
• Incentives and Offers 
• Subscriber Management by Contact Categorization 

Maximize your communication skills by engaging with your mailing list. You can even acquire more exposure by reaching out to potential prospects.   

Even though autoresponders function mainly for CRM, that does not mean you should neglect writing personal and real-time messages to your contacts list. You must learn to keep a consistent relationship between you and your customers. This can help you to be particular about your dealings with your clients.  

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How to compose autoresponders in AWeber 

Obviously, you first need to secure an AWeber account. (READ: How much is AWeber?) When done, follow these steps to compose and start your autoresponder automation. 

• Log in to your AWeber account. Navigate the settings and then click the manage list button. 

• Assemble the people that you wish to include in a specific subscriber list. 
• Rename the subscriber list into your preference, making it easy to distinguish which is your priority list.

• Add your accurate location and address to the blank slate provided to receive notifications in your inbox when successful conversion occurs (i.e. whenever a contact in your list is successfully signed-up to your site).

Keep in mind that just because you’ve added a certain contact into your list does not automatically mean that they’re already a subscriber or customer. You may still have some persuading and convincing to do for them to actually subscribe or purchase. 

• Provide necessary information such as contact info, address and then save.
• Compose a message in the editor. 

Brand your emails by adding your company name and the URL alongside a tiny copy of your signature that will be attached on every email. 

• The message people will receive when they opt-in to your list is the one that you’ve just saved.  You can modify your message however you want, and luckily the template that’s already offered that AWeber gives you is designed to be engaging and compelling.
• Choose from one of the pre-approved templates provided by AWeber or create a custom one, but you have to wait a day or so before AWeber can approve it.
• Once you’ve done setting up your lists, it’s time to create the autoresponder sequence. 
• Go over to the messages and click on the follow-up series button. After, click on the create your first follow-up button. When done, you’ll be taken to the AWeber message editor. The editor will guide you on how to navigate the editing area. It also includes demonstrations on how to compose your proper message. At the top of each message is the subject line, which will be the first thing recipients will see so it’s essential to make it catchy and significant.\
• Underneath the subject line is the real body of your Autoresponder. By default, AWeber gives a plain email template. Note that this is the template that most internet marketers and email marketers recommend using. 
• Test every composed email before officially adding it to your autoresponder sequence. It is normal to receive a defective letter. This can be due to the strength of the internet connection or some minor flaws in the system so testing is a major step that must not be skipped. 
• TIP: As a welcome, we recommend composing a celebratory letter to rejoice a successful conversion. If possible, attach a welcoming gift such as a promo code or discounts. 

• Set out the date and time you expect the autoresponder emails to be released and start working. TIP: You can personally move the emails on times when your recipients are mostly active. 
• Track your email’s performance to observe how optimization and lead generation works so you can adjust your emails accordingly. The only tracking allowed to be watched at the moment is the click tracking, which tracks the number and behavior of a contact that successfully clicks the direct link inside your mail. 
• Done! The remaining thing to do is wait for the response/non-response that you will get. 

Autoresponders are a gamechanger and it is the right decision to equip your business with them. They save you more time, and give you a chance to have a formidable connection with your customers/prospects. Since autoresponders are programmed to respond to a particular action or request significantly, it can display the program’s service and diligence as a whole, allowing you to accumulate positive feedback.