How to create a Landing Page in GetResponse: A Tutorial

By Email Heist October 13, 2020 Tutorials 0 Comments

A landing page is the first step to building a sales funnel, which is a series of marketing steps to engage customers to purchase a product. It acts as the storefront of many online courses, infographics, and educational resources. Landing pages have the same quality as a website, the only difference is that landing pages are systematically programmed to prevent traffic jams in your domain’s internal server.

Creating a landing page with GetResponse is as easy as 1-2-3. Here are the guidelines that you should be aware of if you’re planning on setting up an effective landing page:

Choose the right platform
- Choose a suitable and competent web service or software program that has the following functionalities when it comes to landing page building, acquiring the following tools are crucial for the next steps:
  - Drag-and-Drop Editor

- - - A downgraded and adaptable interface that allows its users to personally modify the outer appearance of the whole landing page’s layout. Functions when the user drags a specific element in the graphic output of the site and drops them to the desired placement.
  - A/B Testing
    - It allows the user to pick a suitable version of the current page design; this lets the user analyze which of the following choices is much more eye-catching.
  - Analytics Dashboard
    - Metric system that tracks the page visits, sessions, time duration on the site, and lead conversions, to name a few
  - Fully-Customizable Web Templates
    - Pick a platform that allows its user to choose and edit their page templates personally. Every creative mind needs the right space to express themselves.
  - Personalized Domain Integration
    - Your site must support custom domain names so that your potential spectators can affirm that you are indeed legit.
  - Responsive Design
    - Your landing page should be available to viewed in different media devices. Naturally, customers should be able to access your landing page regardless of the media device that they’re using.

Be mindful of the user’s experience

- The user’s experience sums up the insight and experience that the site visitors will accomplish once they visit your site. Your site should function more simplistically and understandably so that it can receive positive feedback. These are the three tips that you should use to acquire profitable engagements between the user’s site and its visitors:
  - Precise information. The benefits of your offer should be in the headline of the page. The average attention span of a visitor usually lasts for 15 seconds.

If those seconds have passed and the visitor’s interest hasn’t been piqued yet, it means there’s too much irrelevant information.

- - Provide an inside look to your product catalog. Be honest about your merchandise or services; let the visitors personally inspect your offers so that you can build a mutual and respectable trust with your visitors.
  - Use credible symbols. Add credentials or testimonials and press mentions to boost your site’s eligibility.
  - Brand consistency. Be decisive about your site’s whole theme and genre. Landing pages are usually the result whenever a visitor clicks a CTA popup. These simple popups or links should have a particular element that connects them so the viewers won’t get confused about what they are venturing into.

Pick a site that has quick site speed

- If your site’s loading speed is slow, be prepared to lose a potential customer. The viewer’s attention span should be considered every time you’re marketing your brand as a whole. The faster the loading setup is, the larger the visitor’s engagement will be accumulated. Here are a few tips to improve your site speed:
  - Use a credible CDN – Content Distribution Network allows your page to reduce its load time by completely segmenting excess contents from servers that are near the visitor’s geo-location.
  - Optimize your image displays – Properly compress your imagery into sizes that are preferable to the specific dimension, it can be compressed into JPEG or PNG.
  - Acquire AMP Assistance – Accelerated Mobile Pages are web frameworks that layout the complete foundation of your site to quicken its loading speed.

Use descriptive imagery

- Be mindful of the Images that you will present in your site. Appropriately pick the right images based on the shop or merchandise that you will particularly offer. This can avoid confusion and further strengthen the length of engagement between the visitor and your site. Try to administer original and legitimate videos that demonstrate the same offers that you offer to solidify their trust in your products.

Your page should be responsive and precise

- Your landing page should be adaptive to its specific environment – or in this case, a medium or device. Now that we are at an age where most of those around us have a phone or laptop with them, efficiency and accessibility can be done in no time. This should also be applied to your website’s accommodation.
- Pick the right type of platform that allows you to see what your site looks like from a phone user’s perspective. That way, you can personally adjust and tweak minor or significant details that you might see while you inspect.

Analyze your audience and market

- Aesthetics and visual information is a huge player in online marketing. Still, online writing and kournalism is also a huge player in this specific field.
- Carefully pick the exact type of people or audience that you wish to entertain with your services, use this info as a guide for how you will interact with them by relaying the right message that you want to convey through distinct familiarity.
- Assess them, allow them to expose their insights on your site, and interview them about the possible improvements that you can apply in your area as a way to better your customer engagement.

Utilize marketing formulas to strengthen the conversion rate

- Engaging writing or a copy can accumulate a huge amount of customer conversion, as long as you can relay the necessary and desirable information to your visitors, some might ask for more and continue this relationship from visitors to potential customers.
- The following are tips to write compelling writing that can pique its readers’ interest:
  - Before-After-Bridge – This is when you introduce the problem first then as your writing goes. Further, you delve deeper into the possible solutions that might offer to your readers, then after that is the results and benefits that they might acquire throughout the process of subscription.
  - Features-Advantages-Benefits – The primary intent of this writing is to solely depict the various effects of each featured that you might showcase that will be advantageous to its readers.

How can landing pages help your business?

Landing pages are crucial for your business to communicate what it stands for. Without a website that will market your product and relay your business’s message, people’s assumptions about your brand can easily get dull or worse, turn sour if left without your intervention.

Having a domain or space indicates that you are serious about what you do and gives a sense of credibility to potential customers, that is crucial to separate you from online scammers and hustlers.

Landing pages also make it easier for potential customers to find your business as they help search engines serve your products to those who are looking for them. It can automatically show the necessary information to those who need it just by simply typing in keywords.

Choosing and assessing the right platform to set up your shop not only guarantees your brand’s security, but it can also help assist your business longevity. As long as you can maintain a strong bond between your contacts and customers, they can return to your shop to inquire about additional products and offers through your landing pages.

How can landing pages help your business?

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