Online marketing has gained popularity with the growth of the online marketplace, with various businesses taking steps to promote their brand, products and services to their customers in an automated way.

Email marketing is an online marketing strategy that helps promote such businesses to current and future customers.

Since managing email marketing campaigns can be extremely challenging, various tools have been developed to help ease the “techy” pain of building these campaigns in the past.

Two of the most popular marketing tools are GetResponse and ClickFunnels. Both platforms have been designed to replace the manual implementation of the “old school” marketing strategies such as promotional flyers, TV Commercials, Radio, Cold Calls, etc.

ClickFunnels and GetResponse are two of the most popular tools for online marketing. Both are reliable and affordable compared to other similar tools. The best part is that you can integrate GetResponse with ClickFunnels. (READ More: GetResponse vs ClickFunnels: Which has the best landing page builder?)

ClickFunnels

Previously, you would have had to perform time-consuming manual steps to construct an online marketing funnel, ClickFunnels helps you build advanced high converting funnels all in one platform.

Some of the features include email autoresponders, web hosting, membership sites, and the ability to create amazing landing pages, among many other features.

Building marketing Sales Funnels in WordPress or Wix platforms can be very time-consuming as ClickFunnels provides an easy to use drag & drop builder that helps you save considerable time.

ClickFunnels was designed by a team of developers led by Russell Brunson in 2014 as a sales funnel marketing tool.

The software is mainly used to create webinars, landing pages, and squeeze pages, among many other features. 

Powerful features of ClickFunnels

Here are some of the powerful features of ClickFunnels.

1.       Funnel Templates

For you to use this tool efficiently, you must be familiar with the sales funnel creation processes. However, if it is your first-time building sales funnels, then this tool provides an easy to use newbie-friendly interface.

You can easily create a funnel by selecting a desired setup among the available 22 different sales funnels.

These funnels contain various sets of templates, some of which are offered for free, and some are paid options.

These already designed funnels are mainly categorized into three; Event, Sales Page, and Lead Capture Funnels.

Some examples of these funnels include a squeeze page funnel, designed to redirect a website’s visitor to a “Thank you” page and collect their email address.

The 2-step TripWire Funnel uses order bumps from a lower cost lead magnet to upsell to more costly valued items. 

2.       Affiliate Marketing Program

ClickFunnels has an excellent affiliate marketing program that comes with great offers. First of all, this program offers 40% commissions whenever you refer someone while providing you a chance to win amazing prizes when referring customers to the software.

Referring people to the affiliate program and taking part in the promotion campaigns also increases your chances of earning a commission.

Besides, Share Funnels is a feature within the affiliate program that lets you promote the software using a pre-built funnel that you can give away as a lead magnet. However, you need to subscribe to the 14-Day ClickFunnels Free Trial to access the funnel. 

3.       Page Elements

Indeed, you would like to have your funnel pages in a particular layout and format. Page elements are available so you can format and design your pages as you wish. You can easily edit these elements by changing their background color, font size, color, and margins size.

ClickFunnels include basic widgets essential for creating basic blocks within a funnel page, such as Image widgets, video, text, button, and headline widgets.

Advanced elements are also available, including progress bars, pricing tables, surveys, SMS registration, custom HTML, countdown timers, and Facebook comments. 

4.       Drag-and-Drop editor

When it comes to customizing funnel templates according to your preference, ClickFunnels lets you achieve that effortlessly.

By clicking on various widgets using your mouse, you can drag them to different sections on the page and drop them.

You can also include texts alongside the templates you have added, and get to edit them easily.

Customizing your funnel page using this feature saves a lot of time since otherwise you would have gone through the entire coding process.

GetResponse

Similarly, GetResponse is an industry-leading email marketing tool that helps you create landing pages and email autoresponders, among other features.

GetResponse is famous for its email marketing software while ClickFunnels’ strength is in its funnel-building software.

GetResponse has recently entered the funnel building market with the release of “Autofunnels,” a sleek new auto funnel software integrated directly with one of the best email marketing platforms.

Powerful Features of GetResponse

Here are some of the powerful features of GetResponse.

1.       Email Templates and Landing Pages

GetResponse allows you to select from a wide range of email templates when sending emails.

There are also plenty of landing page templates available to build off. This is an area that GetResponse can improve in the future. 

2.       Opt-in forms

The first step towards successful email marketing is gathering email addresses from potential buyers. Opt-in forms can be set up as static inline forms or various entry-exit pop-ups used to collect valuable leads. 

3.       A/B Split testing

This feature lets you test your emails against each other to see which one has the best design and setup for opt-ins.

Marketers will usually test different background colors, copy, font, and headlines among several others.

While most marketers may neglect the importance of using this feature, it has a significant influence. It enhances your emails’ effectiveness and allows you to scale up on the A/B test winner.

Several other features come with GetResponse that are essential for online marketing. Others, such as spam filters, training guide resources, and webinars, are also crucial in the entire marketing process.

Common features of ClickFunnels and GetResponse

•   Insert contacts in marketing campaigns
•   Add contacts in tags
•   Update contact information in marketing campaigns
•   Update contact information in tags

GetResponse aims at helping you grow your business by increasing your sales. GetResponse will help you do this by increasing your outreach through your email list and subscribers. It also integrates opt-in forms on your websites and blog posts, including the comment section.

ClickFunnels helps you further by enabling you to categorize your contact list or subscribers according to their consuming behavior and preferences. This informs the kind of messages crafted for each subscriber and develops customized marketing campaigns for each model. Because of the two platforms’ equally essential roles, integration is necessary to make you more efficient in your marketing operations.

How to use GetResponse with ClickFunnels

GetResponse is a collection of marketing tools that provide businesses and entrepreneurs with an opportunity to create highly personalized marketing campaigns using different channels to increase sales and grow your business.

ClickFunnels, on the other hand, is an online platform that allows enterprises and marketers to build their funnels within the shortest time possible with no prior coding experience.

Follow the steps below to integrate GetResponse with ClickFunnels.

What you need

•       A ClickFunnels account
•       A GetResponse account
•       A list in your GetResponse account

1.       Generate Your GetResponse API Key

An API key is required to connect to your specific GetResponse account from the ClickFunnels account during the integration. Each user has a unique GetResponse API key available in the GetResponse account.

To do this:

•   Log in to your GetResponse Account
•   Go to Menu then Integrations and API
•   Navigate to API and copy the available API key. If you do not have an API key, click Generate API key for your GetResponse account.

2.       Integrate GetResponse With ClickFunnels

•       Log in to your ClickFunnels account and navigate to integrations
•       Click Add New Integration within the integrations dashboard
•       Browse and select GetResponse from the list of available integrations
•       Enter your preferred name of the integration in the Integration Nickname text field and paste your API key from your GetResponse integration on your ClickFunnels account. The API key will be used to connect to your specific GetResponse account.
•       The GetResponse integration is set and can be used in any of the available funnels and landing pages in your ClickFunnels account.

How to test your integration

1.   To test your integration, go to the ClickFunnels dashboard and navigate to ClickFunnels then Funnels to go to the specific funnel and landing page you want to promote.
2.       Edit your landing page in the Classic Editor, and navigate to Settings then Integrations to open the integrations menu. A pop up with integration will appear on the right side of the ClickFunnels site.
3.       Select your newly added integration in the integration drop-down list, select your preferred Action, such as Add to Campaign, and choose your campaign from List to Add.
4.       The GetResponse account is now connected to your ClickFunnels account and active. A check-mark should be visible alongside the Integrations link in the Settings menu.

 

When it comes to growing your business, online marketing plays a huge role. Ideally, in today’s society, you have to change with the times and ensure that you have become “wired in” to the digital marketing landscape!

Your business will benefit from using either program, and you will surely gain more business with the help of these two tools.