A lot of people focus on increasing their website’s traffic to improve their website’s conversion rates but in digital marketing, this shouldn’t be the case.  Achieve faster results by improving your conversion rate even by 1%. In this detailed post, we compare Unbounce vs GetResponse.

You’ll learn about two of the widely used landing page builders, what they offer, their features, pricing, pros, cons, and so on, so you can pick the best builder for creating landing pages.

The best way to increase your website conversion is by creating landing pages. The only problem is: it’s not easy to create high-converting landing pages, especially if you don’t have any coding skills.

This is where landing page builders like Unbounce and GetResponse come in handy. They offer you exceptional features such as a drag-and-drop builder to create and customize landing pages quickly.

What are Landing Pages?

A landing page is a dedicated web page for users to: 

•       Fill out a contact form.
•       Subscribe to a newsletter
•       Start a buying process

The user lands on the page after clicking a link, a banner, or an advertisement present on social networks or search engines.

Why are Landing Pages important?

In the world of digital marketing, sales is everything. The website traffic comes second to making money. 

This is where the conversion of websites comes in handy. Placing ads all over your site won’t increase sales or conversions. For increasing conversion rates, you need to have dedicated pages made for this purpose. 

Here are some reasons why you need to create landing pages.

1.     Landing pages provide you with better conversion rates than regular web pages on your blog or website. They offer better user experience with fewer distractions so you can focus on increasing your conversions by giving them fewer options.
2.     Landing pages are visually appealing with less clutter.
3.     By creating landing pages, you can boost your sales.
4.     Landing pages increase credibility and your overall brand awareness.

GetResponse

GetResponse is an email marketing platform, a landing page builder, among other things such as:

•       Helping you build and grow your email list. It also provides email automation tools for better results.
•       Creating webinars
•       Auto funnels and many more

GetResponse’s landing page creator helps you create high-converting and fully responsive landing pages to grow your sales and leads quickly.

Feature list of GetResponse

Here are some of the excellent features of GetResponse Landing Page Builder.

•       Access to landing page creator
•       Webinars
•       Manage and grow your email list such as access to sign up forms, HTML templates and more
•       Autoresponders
•       Unlimited landing pages
•       Automation templates
•       Forms and surveys
•       Exit popups
•       Facebook Ads
•       150+ integrations
•       A/B testing

Why use GetResponse?

Below are some of the reasons why you should use GetResponse. (READ: GetResponse Review)

1.       4-in-1 marketing software

One of the reasons most people prefer GetResponse over its competitors is it can act like a 4-in-1 marketing software tool where you can get:

•       Email marketing
•       Landing pages
•       Webinars
•       Marketing automation

If you need an affordable all-in-one online marketing software to generate leads with your landing pages, improve your conversions, create webinars, and grow your email marketing list, GetResponse is the right choice.

2.       Fully responsive templates

GetResponse offers you 100% responsive templates to create high converting landing pages. It provides you with a ton of mobile-friendly HTML templates to organize everything, including sales pages, landing pages, squeeze pages, promo offers, and so on.

You can start customizing your pages from scratch. You can simply choose your favorite design like opt-in pages, sales pages, webinar pages, etc. You can use their drag and drop editor to customize however you want. 

3.       Flexible hosting options

GetResponse offers flexible publishing options to publish your landing pages, squeeze pages, sales pages, and so on.

You can either use GetResponse subdomains for free or choose any domain to publish your landing pages. You can also protect the domain you connect to your landing page using an SSL certificate. 

4.       Other Benefits

•       You can choose a template from over 100 great-looking landing page templates.
•       Customizing your landing pages is simple with their easy to use editor.
•       You can publish your landing pages quickly. You can get free hosting on subdomains, or you can use your own. Expand your audience with instant publishing on your Facebook fan page.

GetResponse Pricing

GetResponse offers four pricing options:

1.   The basic plan at $15 monthly for up to 1,000 subscribers and an unlimited amount of emails
2.   Plus plan at $49 monthly for up to 5,000 subscribers and an unlimited amount of emails
3.   Professional plan at $99 for up to 10,000 subscribers and an unlimited amount of emails
4.   Enterprise plan at $1199 per month for up to 100,000+ subscribers and an unlimited amount of emails

Unbounce

Unbounce creates builders that help you build high-converting landing pages quickly without any prior technical skills. It has an A/B testing feature, and lead generation tools make Unbounce worth paying for.

Features List of Unbounce

Here are some of the fantastic features of Unbounce.

•       Offers easy to use drag and drop builder
•       Gives you access to a gallery of 100+ high converting templates
•       It lets you add custom JavaScript, CSS, and HTML to any page.
•       Offers you accelerated mobile pages (AMP) for faster speeds.
•       Offers you 100% mobile responsiveness
•       Choose from over 840 Google typefaces.
•       Images are optimized automatically for better quality and make your pages load faster.
•       You can run A/B tests to improve your conversion rates.
•       No need to pay extra for hosting your landing pages, pop ups, and sticky bars

Why use Unbounce?

Below are some of the benefits of using Unbounce for your landing pages.

1.       Access to drag and drop builder

Unbounce gives you access to an easy drag and drop builder and 100+ templates so you can easily create any type of landing page.

It provides you a ton of customizable templates with optional JavaScript and CSS scripts to create stunning landing pages that work amazingly well in both desktop and mobile.

Overall, using the drag and drop builder of Unbounce can help you drag and drop anything such as page sections, text boxes, images, CTA buttons, forms, and social widgets. It also allows you to use advanced features such as lightboxes, embedded videos, custom HTML code, and many more. 

2.       Access to popups and sticky bars

One big reason to consider Unbounce over other builders is that it gives you exclusive access to popups and sticky bars, which can help you easily promote relevant offers to increase your overall site conversions.

The popups are mobile responsive and SEO friendly so you don’t have to worry about Google rankings or mobile visitors browsing your landing pages. You can also promote exclusive deals, coupons, discounts, and more. 

3.       Increase conversions with A/B testing

Unbounce also offers an in-built A/B testing feature to split test your landing pages to see exactly what’s working. In this way, you can experiment with messaging, design, call to action, and forms.

The A/B testing feature allows you to split traffic between two variations of the same landing page and then use analytics from their dashboard to see the best version.

Unbounce Pricing

Unbounce offers three pricing options:

1.       Essential

The Essential Plan is the basic plan which costs you $79 per month, and you’ll get the following features:

•       75 published landing pages
•       Eight published popups and sticky bars
•       500,000 monthly traffic limits 

2.       Premium

This plan is the most commonly used plan from Unbounce. It costs $159 per month where you can have up to 5 sub-accounts for your clients, and you’ll get the following features:

•       150 published landing pages
•       16 published popups and sticky bars
•       500,000 monthly traffic limits
•       Five client sub-accounts 

3.       Enterprise

This plan starts at $399 per month, where you can have up to 15 sub-accounts for your clients. It provides the following features:

•       Over 375 published landing pages
•       Over 40 published popups and sticky bars
•       Over 500,000 monthly traffic limits
•       Over 15 client sub-accounts

The verdict: Unbounce vs GetResponse

You can access a ton of benefits, including customizable options, drag and drop builder, lots of integrations, and many more by using landing page builder tools like GetResponse and Unbounce. 

Now that we’re done breaking down and comparing both platforms, it’s time to place the verdict!

While both platforms help create visually appealing landing pages, you will need your landing pages to deliver on improving your sales by increasing your conversion rates.  For this purpose, Email Heist recommends GetResponse over Unbounce because the former also enables you to grow your email lists and engage customers better.