Why choose GetResponse and why should I sign up for it?

GetResponse is an all-in-one email marketing software to help your online business or blog reach its full potential. Through GetResponse, you can send custom and automated messages out to your audience. Once everything is set up, you are all set to go and ready to keep your subscribers in the loop with relevant content and important updates.

In this post, we’ll go over why GetResponse can be a good solution for your needs.

Why choose GetResponse

A blog or website for your business is not good enough. If you want to reach the full potential of your online business, you need to find a way to gain subscribers through email. This is why you need to invest in email marketing. 

GetResponse is one of the most popular email marketing tools. (READ more: GetResponse Review)

A lot of times, a visitor who lands on your website may most likely not return. However, that doesn’t necessarily mean that your website is poorly designed or the content is not engaging enough. There is so much information out there online and people get overwhelmed with so many different links to different sources. 

The solution is to come up with an excellent strategy to keep your initial visitors coming back. One of the few and effective ways to do so is to capture their email. If you can capture a visitor’s email through some kind of opt-in form, they will get consistent updates on your website content or whatever you like to promote.

What does GetResponse do?

GetResponse is an all-in-one email marketing tool that you can use to build your email list and, therefore, your audience. It offers an array of features that can help you accomplish this task. 

Here are some of the features you can use to build out your list and promote it to your subscribers.

 

• GetResponse allows you to create opt-ins.

 

You can start using GetResponse to build either pop up messages, or static headers/footers for your website for visitors to subscribe to your email list. 

There are several ways to build these opt-ins. You can use different pre-designed templates if you’re not naturally creative, or you can create your own template from scratch.

Once you have selected a template, you can edit and change the colors, images, and fonts. You can also (depending on the type of “opt-in” you’ve selected) adjust the timing for the pop-ups to appear and the frequency for regular site visitors.

 

• GetResponse creates AutoResponder Sequences.

 

You also have the option to create an autoresponder sequence using GetResponse. This function allows you to set up a series of emails in advance that every new subscriber will receive. You can customize the messages with text, images, and links. After that, you set the specific days on which every new subscriber will receive every email. 

This is useful because it gives you the ability to introduce your new subscriber to your website by whatever means you find the best. It will not only introduce them to your content that you manually added. It will also keep them in the loop for however long you wish. 

If you want to promote useful content already existing on your site, doing it through the GetResponse autoresponder can help you by promoting directly to your subscriber instead of working their way towards finding it on their own.

 

• GetResponse allows you to build automation workflows.

 

GetResponse offers another automated option besides the autoresponder sequence, which is known as automation workflows. 

How are these different from the autoresponder feature? They allow more customization as you build out your workflows through a drag and drop method. You can drag specific “inputs” based on a subscriber’s behavior. And these can link out to different outcomes for the subscriber based on how they interact with your email messages. This customization feature is an excellent tool because it allows you to partition out subscribers based on how they interact with your messages. You can use this feature to redirect people based on what emails or offers they follow through with vs. which ones they ignore or decline. 

This helps both you and your subscribers by customizing what they see or read based on their interests, which are inferred by their actions towards your emails.

 

• GetResponse allows you to build Landing Pages.

 

A landing page is simply a stand-alone web page used to promote a piece of content or get someone to subscribe to your email or download some offer. It’s a page that you can direct traffic to – someone lands on it, and they can choose to input their information for something in return.

The best thing about landing pages with GetResponse is that you don’t even need to have a website! You can build the landing page with GetResponse, create a link that’s hosted on the platform, and have it go live. All you have to do is get traffic to the landing page, promote an offer in exchange for an email, and add those subscribers to your email list.

Why GetResponse is a good investment

After we’ve covered some features of GetResponse and what it can potentially do for you and your online blog or business, the question remains: Is GetResponse worth your money?

The autoresponder, automation, and opt-in options for GetResponse make it a valuable email marketing tool, in my opinion. With prices starting at $15 a month for a smaller subscriber limit, it’s not a huge cost to you as the marketer. 

Even though prices go up as you increase the subscriber list capacity, it pays for itself as those new additions to your list will indirectly pay for themselves. 

Here is a comparison of GetResponse vs four other popular email marketing platforms price-wise to give you a visual. The comparison is the monthly charge for a 5,000 subscriber limit email listing:

• Aweber: $49/month (READ: Aweber vs GetResponse)
• GetResponse: $45/month
• MailChimp: $50/month (READ: MailChimp vs GetResponse vs Aweber)
• ConstantContact: $65/month
• Drip: $99/month

Is GetResponse ideal for beginners?

The email marketing platform may take a little bit of time to get used to especially if you are new to the process and haven’t yet invested your time in email marketing. 

Here’s a list of things you will need in place before you are ready to go live with your email marketing:

1. You will need to create your “List” to put all your subscribers onto. 
2. Once you’ve created your list, you can now use it to link it to any opt-in forms or landing pages that you wish to create. The subscribers that subscribe via these methods will then get added to your ongoing list.
3. You can then take subscribers who’ve opt-in through either of the methods above and send them through your autoresponder sequence or put your subscriber List through an automation flow that you’ve created and customized.

There are a few steps involved in the process, but the good news is that there are resources available that show you step by step what you need to do. And once you’ve built out your lists, opt-ins, and automated messages, you don’t have to worry about that aspect much more. You can then direct your focus more on actually growing your email list!

How much does GetResponse cost?

GetResponse plans range from $15 a month to $580, depending on what account plan you’re after and how many subscribers you have. 

For beginners, starting with the Basic plan is more than enough to get you started. You would have a subscriber list capacity of 1000 people, access to the autoresponder function, and create all the landing pages you want. 

If you wanted to add more customization for your list, you would need to upgrade to the Plus plan at $49/month to get the ability to use the automation builder function. This is something that you may want to try or experiment with later on. For now, just having access to the autoresponder function is enough to promote your content to your subscriber listing successfully.

Furthermore, if you create an automation workflow under the free 30-day trial, it appears as if it will be saved and can still be used to build your list even after the trial expires. All you need to do is sign up for the Basic plan.

The pricing scales increase based on the subscriber limit. Once you reach a specific capacity, like over 1000 subscribers to your list, you may want to upgrade to have the ability to reach out to more and more people as your site grows.

You also have the option to change your billing period when signing up, the longer that you commit to, the more of a discount you will receive on your sign up.

Email marketing is a powerful way to communicate and reach out to your audience. GetResponse is a powerful email marketing software that’s an excellent investment for those new to marketing! With GetResponse, you can build out landing pages, autoresponder sequences, opt-in forms, and automation workflows.