It’s smart to create a relationship between your business and customers to build loyalty. It can also help you get real-time feedback, which is crucial to put you in a better position to improve your business. 

Email is one of the best ways to establish and maintain a personal connection with your existing and prospective customers. Through email, you can inform current and prospective customers about your latest company promos and news as events unfold. It also generates the highest amount of ROI for all marketing strategies. 

Unfortunately, creating and sending individuals manually to your client list is time-consuming. This is where you need an email marketing software like AWeber. 

What is AWeber?

AWeber is one of the most popular email marketing software providers in the market. It is a Pennsylvania-based company that was founded by Tom Kulzer in 1998. It has remained one of the best email marketing software companies since then, best known for its high-quality auto-responders, solid performance, and an array of features that makes sending of emails between businesses and clients relatively effortless.

Over 120,000 small to medium businesses and bloggers use this tool to help them grow their business using AWeber’s industry-leading email marketing software. 

What does AWeber do?

AWeber is an email marketing service with an autoresponder capability. It helps small businesses create effective email marketing campaigns to boost engagement, loyalty, and sales.

AWeber offers its users all the tools needed to create a successful email marketing campaign. It provides an easy-to-use interface and a solid support system that allows you to kick off and maintain your email campaign without any difficulties. 

AWeber has over 150 customizable email template options, and it also provides a great deal of freedom to decide when, where, and how to send emails to your clients. 

Top Features of AWeber

Below are some of the most popular features of AWeber:

•     Dozens of integrations to make using your favorite tools even easier
•     API for third-party apps
•     To-notch customer service by phone, live chat, and email
•     Easy-to-use drag-and-drop editor
•     Over 100 customizable templates
•     Robust autoresponder services
•     Ability to tag emails to create triggers
•     Trackable analytics so you can see what is working
•     High deliverability rates 

AWeber Autoresponder Function

One of the best features of AWeber is the ability to send automatic emails. It can send communications that are relevant to the individual.

For instance, you can create a sequence of emails, time to be delivered at set intervals, that gets sent to website visitors automatically who take specific actions, like:

•     Downloading a free e-book, research report, or white paper
•     Registering for, or completing a webinar
•     Signing up for an email newsletter
•     Purchasing a product

Some examples include a welcome email that is sent as soon as a new client signs up to your contact list, followed a few days later by an informatory email discussing the products and services you offer, then an email that markets your current offers, and so on.

You can also create a variety of series of post-purchase emails, based on the product that the individual purchased.

Alternatively, you can create automatic emails that go out to all your customers whenever there’s a change, special offer, or a new product in the company. AWeber allows you to engage with your customers by sending them personalized, timely, and targeted emails to keep your company on their minds

Versatility 

With AWeber’s versatility, you can do more with sales and marketing integrations. This is another excellent feature of AWeber. It can integrate your email marketing account with different aspects of your business.

The integration options are wide and range from simple call-to-action tactics like posting email subscription forms on the website and social media platforms of your business, to integrating your account with favorite online shopping tools like PayPal.

Some of the most popular integrations are the following:

1.     WordPress
2.     Shopify
3.     Magento
4.     GoTo Webinar
5.     Salesforce
6.     Shopify
7.     WooCommerce
8.     ClickFunnels
9.     Unbounce
10. Freshbooks 

Create your own Email Marketing App with AWeber

AWeber Labs is a flexible programming interface that features many powerful functions that allow you to create your very own customized email marketing apps that help you fully optimize your marketing strategies.

This API programming interface also serves as a managing tool, which provides you access to AWeber data. 

Contact List Management 

AWeber offers you an essential list segmentation feature that makes it easier for you to manage your contact list. Here are some things that you can do with proper contact list management.

•     Sort and categorize customers to market to them better.

This feature allows you to separate your customers into different categories depending on various factors like their value in your company, their shopping habits, or how long they have been with your business. 

You can create segments for new customers, VIP clients, customers who source your products/services repetitively, etc. When you separate your customers into different segments, it makes it easier to send relevant and targeted emails that they will respond to.

From the integration capabilities to the list segmentation feature to the provided analytics, AWeber pulls out all the stops to ensure you have the best experience possible when managing your contacts. You have a dashboard that allows you to make changes quickly to your campaigns whenever you want. 

Templates and Forms

If you don’t have any experience when it comes to creating emails, AWeber allows you to make some good-looking emails from the built-in 150+ templates, which can be customized according to your needs.

It also allows you to build up your email database with over 700 different signup forms. These forms provide you with access to thousands of potential clients since they can be placed on your company’s website, blog page, and social media platforms. 

Easy Email Creation of AWeber

AWeber provides over 150+ templates for easy and quick email creation. It eliminates the need for you to create your campaign messages from scratch. All you need to do when creating emails is customize the chosen template using intuitive tools in the email editor.

The editing tools allow you to upload images to the template, add your company logo, move content around, and change the color scheme of your templates. 

Split Testing 

It’s nice to know what works and what does not when it comes to your email marketing efforts. One of the best ways to gather such information is through split testing.

The concept of split testing is simple: you create two emails. Then, you send one email randomly to one group of customers and the other email to another group of customers. Afterward, you compare the success rates of either email by looking at metrics, such as:

•     Delivery Rate: how many emails successfully reached an excellent inbox?
•     Open Rate: how many people opened your sent email?
•     Click-Through Rates: how many people clicked the links you included in your email? 

Pricing

The pricing of AWeber is straightforward. All plans come with the same features, so you simply choose the plan that supports the number of users on your email list. The most affordable plan starts at $19 per month.

If you are not yet sure whether AWeber is the right product for you, the company allows you to find out firsthand through an affordable tester plan. Its free trial lets you have up to 500 email subscribers and will enable you to send unlimited emails for 30 days. 

AWeber has a non-committed package that allows you to cancel after your free trial if you don’t think AWeber’s services meet your email marketing needs. 

Pros and Cons of AWeber

Below are the essential pros and cons of AWeber.

Pros

•     It allows you to preview emails before sending them out.
•     It allows you to create and edit company newsletters.
•     All AWeber packages come with a unique Call Loop feature, which collects the phone numbers of subscribers and enables you to send text messages and voicemail messages to your subscribers. 
•     It provides spam protection to ensure all your emails arrive at their assigned destinations.

Cons

•     It does not allow you to import your contact lists from other providers.
•     It has a strict anti-spam policy that prevents you from adding contacts that have not sent a subscription confirmation. 

 

(READ More: AWeber vs GetResponse: Which is better?) 

Despite its disadvantages, AWeber is everything you need to create a successful email marketing campaign. It has an easy-to-use interface and solid support system that allow you to kick off and maintain your email marketing campaigns efficiently.

Its endless list of email and signup form templates lessen the work you need to do. To top it all, you’re provided with regular reports that allow you to stay at the top of the email marketing game.