AWeber vs Drip: Which is better?
Email marketing can be a tricky field to play into since you don’t know for sure what response you’re going to get or if you’re going to get a response at all. You can pique more interest through your deals, get ignored, or worse, you can get blocked. These are just some of the concerns when it comes to marketing strategies.
A marketing newbie would typically depend on their social media platforms as a way to persuade an audience. This tactic alone, though, is no longer advised by many marketing specialists to be used as the only method of advertisement. If you wish to scale your business, you must expand to other platforms that can reach out to an audience more intimately.
To efficiently do this, you must consider investing in tools that specialize in online marketing, may it be through social media platforms, SNS, e-newsletters, and emails. It should widen the reach of your presence by a mile.
In this article, we will be discussing AWeber and Drip, two of the most well-known email marketing programs.
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Background
Let’s begin by looking into the backgrounds and the main purposes of AWeber and Drip to understand their foundation.
AWeber
Most notably categorized as an “automated web assistant” by its creator, AWeber was privately founded by its current CEO Tom Kulzer in 1998. Kulzer first started his career as a software engineer, where he first noticed that there was a particular gap in the current automated response software at the time. Since then, he has formulated and developed a new form of autoresponder software that specializes in sales lead and customer support.
AWeber’s domain and features are ideal for people who are planning to start small businesses, content creators such as bloggers and lecturers, as well as big-shot entrepreneurs.
AWeber is focused on providing the best marketing solutions for today, enabling its users to engage with their customers and contacts with ease and comfort. AWeber’s platform is known for its prolific performance when it comes to autoresponders. (READ More: AWeber: Everything you need to know)
Drip
Professionally known to be an ECRM (eCommerce Customer Relations Manager), Drip has opened its space to both small-scale businessmen and large enterprises. Founded by its current CEO John Tedesco in 2013, Drip fiercely campaigned a software for upcoming entrepreneurs, aiming to build an equal eCommerce ecosystem for all entrepreneurs.
Drip’s uniqueness, along with its capability to help you generate leads, is ideal to users who’ve already established their careers through online selling, small digital businesses, and online courses.
Drip offers a modernized take on online marketing, continuously innovating and integrating their platform to different forms of online marketing. Just like AWeber, Drip also specializes in Process and Marketing automation, which is sent and processed to the user’s choice of audience, giving the users the ability to organize and prioritize the right tasks personally.
Benefits and Functions
AWeber
Main Benefits
- Easy-to-Use Interface
- Unique Campaign Builder
- Superior Autoresponder
Additional Features
- Sign Up Forms
- These are fill-able forms that can be composed by the user, which is then distributed to the user’s possible prospects and lead, which in turn, converts to successful profit.
- Email Marketing
- Direct Email Marketing
- Bulk Email Marketing
- Best Email Marketing
- Permission Email Marketing
- Business Email Marketing
- Blog and Email Newsletters
- Email Campaigns
- Aweber offers various forms of email marketing that cater to its users’ general taste. These email marketing types are specifically chosen based on the trigger that is selected by the composer of the email.
- Direct Email Marketing
- Subscriber Management
- Subscriber Segmenting
- Much like the emails, users are granted the ability to personally divide and collect their choice of the audience that will be entertained based on the lead’s choice of genre or category of service/product.
- Subscriber Segmenting
- Analytics
- Email Marketing
- Users are allowed to track and to monitor the following elements’ recorded data. This data serves as an insightful source for future campaigns.
- Management Automation
- Users are allowed to put standard rules that act as triggers whenever the necessary conditions are met.
- Essential yet straightforward automation is Aweber’s forte.
Drip
Main Benefits
- Visualized Application
- Capable Automations and Workflows
- Healthy and Targeted Campaigns
- Connected through Integration
Additional Features
- Social Media Ads
- ECommerce Features
- Niche Categories
- Tags
- Custom Fields
- Data Implementation
- Contact Actions/Triggers
- Events & Customer Behavior
- Transaction Implementation
- Niche Categories
- Analytics
- A/B Testing
- Drip allows its users to split test their workflows, emails, and funnels to pick out which is more effective than the other, based on their overall performance via feedback.
- Email and Funnel Performance Tracker
- Lead Scoring
- Reports
- A/B Testing
- Subscriber List Management
- Subscriber Segregation
- Email Campaigns
- Drip Campaigns
- This is a common communication strategy where the user can send or drip a prepared written or composed set of messages or any type of medium.
- Email Autoresponders
- Email Blasts
- Email blasts allow the user to send a single mail to a huge distribution of connections or contacts. This can alleviate the chances of lead generation due to its capability to catch a huge amount of attention.
- Drip Campaigns
- Consultation and Support Services
Pros and Cons
There is no perfect program, but there is always room for innovation. Equipped with this mindset, let’s begin to look at the strengths and weaknesses of AWeber and Drip.
AWeber
PROS
- Easier control when it comes to automating your emails by utilizing their new drag-n-drop editor
- At least 700 – 750 Templates
- Manageable Utilities with Built-in settings and analytics
CONS
- Higher marginalized price points
- Lack of Advance and Innovative Features (Too lackluster)
Drip
PROS
- Great and Commendable Automation features
- Solidified integration
- Great Success in Deliverance of High ROI
- Vibrant and Simplified Interface
CONS
- Lacks variety in provided Templates
- Does not have CRO Features (yet)
Price Plans: AWeber vs Drip
Which gives more bang for the buck, AWeber or Drip? To briefly answer this question, we list down the most affordable price plans of each program alongside the features that are unlocked once subscribed to a particular plan.
AWeber
- Free Trial – Good for 30 Days
- 0-500 Subscribers/Contacts
- 1 List Profile
- Email Automation
- Unlimited Landing Page
- Ecommerce Solution Integration
- Live Support
- Pro Plan – 49 monthly / $46.15 annually
- Everything that is within the Free Trial Including:
- 5000+ Subscriber/Contacts
- Email Split Testing
- Behavioral Automation
- Click-Tracking Links
- Save and Send Custom Segments
- Advanced Analytics
- Web page Tracking
- Sales Tracking
- Cart Abandonment/ Purchase Tagging
- Everything that is within the Free Trial Including:
(READ More: AWeber Pricing: How much does AWeber cost?)
Drip
- Free Plan
- 100 Contacts
- Unlimited Emails
- Unlimited Users
- Opt-in Widgets
- API Access
- Email Marketing Automation
- Third-Party Integration
- Purchase Notifications
- Lead Scoring
- Basic Plan – $49 monthly/ $41 month per annual billing
- Everything that is offered in the Free Plan including:
- 2500 Contacts and
- No Drip Branding
- Everything that is offered in the Free Plan including:
The Verdict
Both AWeber and Drip are good at what they do but if you have to choose between the two, here’s our recommendation.
AWeber is easy-to-use. Due to its professional and simplistic approach to online marketing, many choose AWeber to be their trusted partner. Even those who have no background in automation or encoding can set up their business-front in a matter of hours. AWeber is also reliable and efficient in email marketing, empowered with management systems, customizable designs, autoresponders, and so much more.
Drip may be a good choice for you if your business is already established, accumulating stable income within target times. With Drip’s compelling graphics and visual connotations, you will be satisfied with its fresher take in digital marketing.
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