In this article, we review two of the most prominent programs in the field of online entrepreneurship, GetResponse and Wix. Read on as we discuss their background, the services that they currently offer, their strengths and weaknesses, and lastly, the price points of their package plans. 

GetResponse

Founded in 1998, GetResponse started as the first email autoresponder to many email services. This was then turned into what it currently is in the year 2000 by Simon Grabowski. GetResponse mainly focuses on Email Marketing and Customer Relations Management. With these features, they are one of the most well-known eMarketing programs out there. 

Accumulating at least 350,000 customers worldwide as of writing, GetResponse has been able to integrate Online Landing Page Creator and Conversion Funnels into their arsenal of features, allowing many aspiring content creators and entrepreneurs to access eCommerce within GetResponse’s domain. (READ More: Why use GetResponse)

 

Features: 

• Built-In Email Automation 

• • Customized Newsletter 
  • Personalized Customer Relation Management sector 
  • AutoResponder Editor 

• Landing Page & Website Editor 

• • 200+ Templates (Not all are accessible at Basic Plan)
  • Drag-and-Drop Interface 
  • User-Friendly Interface 

• Search Engine Optimization
• Advance Workflow Automations 
• Accessible Conversion Funnels 
• Built-In Data Analytics 
  • Data Segmentation 
  • A/B Split Testing 
  • Reportings 

• Personal Webinars 
• Account Security 
• 3rd-Party Data Integration 
• International Live Support 
• Discounted Programs   

Wix

Founded in 2006 by Avishai Abrahami, an Israeli, Wix is known as one of the leading website builders. Wix is mostly used by small and medium-sized businesses, and has established its over-the-top quality brand with its website and landing page editor. 

Features: 

• Designer-Approved web templates 
• Wix App Market 
  • Additional Wix functionalities that are only available once bought. 
• Domain and social media integration 
• 500+ Web Templates and Personal Wed Editor 
• Wix Template ADI (Artificial Design Intelligence) 
• Web Hosting & Domain Services.  

Differences and Similarities

The truth is, it is impossible to find a perfect program. If you’re a beginner in the digital business, you need to choose a dependable program that enables you to perform the basic features needed and vital aspects in entrepreneurship. 

Although the two softwares offer almost the same amount and types of services, ultimately, your choice will still depend on your needs. We will analyze the differences and similarities between the GetResponse and Wix to help with your decision-making. 

• Marketing 

When it comes to marketing, it encompasses different forms of mediums that can help your business attain a larger exposure. Examples of these are Emails, Social Media Accounts, Search Engines, and of course, Websites, Landing Pages, and E-Campaigns – being able to connect and market to these platforms are necessary capabilities that you should look out for if you’re looking for a marketing application. 

When it comes to marketing as a whole, GetResponse has got it all covered. Even though Wix has offered built-in marketing coverage through its features, its scope is still yet to improve and its users are only allowed to accumulate a limited amount of contacts, as of writing.  

• Website and Landing Page Building 

A visitor’s engagement must always be taken into account. Visitors can assess the capability of a website within 10 seconds. Within that period, they can decide whether they should interact further with the website quickly.  

For you to catch the attention of your possible lead, you need an eye-catching interface where the user can feel comfortable. You should use a design template that will be able to engage with other people’s attention. When it comes to this, Both programs can do the job. 

Even though Wix offers a lot more designer templates than GetResponse, both programs still use the Drag-and-Drop Interface as a means of editing templates to your own liking. 

• eCommerce

Both programs offer a platform that is free for all. This means that anyone can use GetResponse and Wix based on their interests. Some can open businesses; other professionals can start online courses in their secured web hostings; while content creators may simply need a web domain for their personal needs such as portfolios or even online selling.  

Due to capitalism, the programs’ ability to cater to a wide selection of audiences is limitless. But if plotting and materializing your very own online store is the plan, GetResponse is your friend. 

With its marketing tools and conversion funnels, it allows its users to gain access to workflows that they can personally organize so that it can adequately process online transactions without worries. It also offers payment forms that are usually used by customers who visited stores in GetResponse. 

GetResponse’s Conversion Funnel also allows its users to build their very own catalog of products. It allows its users to search for a specific product easily. This feature alone properly organizes the sales pipeline and online engagement between the user and their customers.  

Pros and Cons

The following are the pros and cons of GetResponse and Wix.

GetResponse 

Pros: 

• The Basic Plan that it offers is enough as it is. Due to its accessible tools, offers such as these would suffice for starting entrepreneurs or web designers as such. 
• It offers discount programs that will be both beneficial to its users and potential leads (referrals). 
  • Referral Program 
• Outstanding Marketing Automation service. 

Cons: 

• Drag-and-Drop interfaces still need some work. 
• Data Capture forms can still be improved. 
• No Phone Support is provided unless the user is subscribed to the Max Plan. 

(READ More: Why use GetResponse)

Wix

Pros: 

• Excellent Design Templates 
• App Market with Third-Party Integrations
• Automatic Site Backup 

Cons 

• Expendable Tools & Functions 
• Loading Speed 
• Permanent Templates (Cannot be changed once chosen) 

Pricing Plans

GetResponse’s plan offers: 

• Free Trial – 30 Days 
• Email – $15/mo 
  • Auto 1,000 Contacts 
  • Access to Email Marketing 
  • Access to Marketing Automation 
  • One user 

• Pro – $49/mo 
  • Addition of 5,000 Contacts 
  • Access to all the Email Plan, including: 
  • Scoring 
  • Abandoned Cart 
  • Web Event Tracking 
  • Automation Segmentation 
  • 100 Webinar Attendees 
  • Three users Available 
  • CRM 

• Max – $165/mo 
  • 10,000 Contacts added 
  • All-Pro Features, including: 
  • Custom DKIM 
  • 500 Webinar Attendees 
  • Salesforce Integration 
  • 5 Users Available 
  • CRM 

• Enterprise – $1,199/mo 
  • 10,00+ Added Contacts 
  • All Max Features, including:
  • Account Manager 
  • Dedicated Infrastructure 
  • Dedicated IP Address 
  • Max mailout performance 
  • Deliverability consulting 
  • Ten users available  

(READ More: How much is GetResponse?)

Wix’s plan offers: 

• Free Trial:  ✔️ 
• Free Subscription  
  • Unlimited pages 
  • Drag-and-drop editor 
  • 500MB storage 
  • Secure hosting 
  • Mobile site 

• Connect Domain – $6.50/mo 
  • 1GB bandwidth 
  • 500MB storage 
  • Connect your domain 
  • For basic use 

• Combo – $8.50/mo 
  • 2GB bandwidth  
  • 3GB storage 
  • Connect your domain 
  • Free domain 
  • Customized Favicon 
  • No Wix ads 
  • For personal use 

• Unlimited – $12.50/mo 
  • Unlimited bandwidth 10GB storage 
  • Connect your domain 
  • Free domain 
  • Customized Favicon 
  • No Wix adsForm Builder App ($48 value) 
  • Site Booster App ($60 value) 
  • For entrepreneurs and freelancers 

• eCommerce – $16.50/mo 
  • Online store 
  • Unlimited bandwidth 20GB storage 
  • Connect your domain 
  • Free domain 
  • Customized Favicon 
  • No Wix adsForm Builder App ($48 value) 
  • Site Booster App ($48 value) 
  • For small businesses 

• VIP – $24.50/mo 
  • Online store 
  • Ten email campaigns/month 
  • Professional site review 
  • Unlimited bandwidth 20GB storage 
  • Connect your domain 
  • Free domain 
  • Customized Favicon 
  • No Wix adsForm Builder App ($48 value) 
  • Site Booster App ($48 value) 
  • For all types of users, including professionals and SMBs to large enterprises  

The Verdict

Both programs live up to expectations. Their capability to be an all-in-one is credible and strong. Choosing between the two will ultimately depend on which one is more worthy of your investment. 

Between the two, GetResponse has shown that it can cater to its users at a much more affordable and advantageous price, especially if you’re a budding businessman that wishes to acquire the necessary factors in online entrepreneurship. 

We recommend any of the two programs to those who are just starting their businesses. Wix is usually picked by smaller businesses and content creators due to its user-friendly interface and accessible tools and functions. However, for smaller and huge enterprises, we believe GetResponse would be the better choice due to its convenience and accessibility. With its Basic Email Plan, smaller enterprises can start managing their platforms. For Huge enterprises, GetResponse has more capacity to hold eCommerce tools and functions in its plans.