Email marketing is a fundamental tool for any entrepreneur or digital marketer. Working off existing contact lists to nurture and engage potential customers, email marketing when combined with email automation, can help keep your customers engaged, track their customer journey, and boost sales.

The popularity of email newsletters helps companies and brands reach subscribers directly in their inboxes. It ensures higher visibility and engagement for your business compared to websites or other social media properties.

When it comes to email marketing, every business owner knows that it’s imperative to have some solid strategy in place and a good email marketing strategy should use some type of email marketing software, where you’ll host your email list, create and send your emails, and review performance reports.

Most consumers check their email daily so it’s crucial to find the best email marketing software for your business. With so many options available today, it can get a little overwhelming. In this article, we compare two popular email marketing tools – AWeber and MailerLite. We will review their features and pricing to see which email marketing tool is better for your business. (ALSO READ: GetResponse vs MailerLite)

AWeber Overview

AWeber is an all-in-one email marketing automation platform that provides businesses and their marketing teams the ability to send out automated, professional-looking, and personalized email content and messages to targeted customers.

Using AWeber, you can engage with prospective and existing customers in a fast and effective way, enabling them to build and maintain smooth and strong relationships with prospects and customers.

AWeber allows users to create their mailing lists showing the names and contact information they need to reach out to as they launch their campaigns. It ensures that they can identify the people in those lists, making it easy for them to classify contacts or recipients.

AWeber automates several email marketing-related activities, and tasks like responding to emails sent by prospects or customers and sending follow-up emails according to the schedules users have set.

Why use AWeber?

The primary benefit of using AWeber is creating mailing lists, which can be enriched with essential pieces of information. Here are some of the benefits of using AWeber.

Personalized Customer Engagement

If you want to engage with prospects and customers via email, you need to prepare lists of people you will reach out to. These lists of people, contacts, and recipients are also called mailing lists.

AWeber enables its users to come up with ordinary lists of contacts or recipients and enrich these lists with all the necessary information they need to engage with people more personally.

As they add a prospect to their mailing lists, they can include important information such as contact details and behavioral attributes or characteristics.

Personalized Email Contents and Messages

Once you are done preparing your mailing lists and add all the information you need. You can now launch email marketing campaigns and send out automated, professional-looking, and personalized email content and messages to your contacts and recipients.

AWeber allows you to launch email marketing campaigns as quickly as possible. It helps you craft email contents and messages ahead of time, so you no longer need to compose emails manually before launching their email marketing campaigns.

Through its built-in templates, you can instantly create email content and messages by using the drag-and-drop editor. You can customize these email templates in any way you want them.

Email Marketing Campaign Automation

The automation abilities of AWeber revolutionize email marketing campaigns. It enables you to reply to emails automatically. This feature is handy when it comes to delivering welcome or thank you messages, confirmation emails, or important reminders and notifications.

AWeber also automates the process of delivering follow-up emails to prospects and customers. You can set schedules that determine when follow-up emails should be sent out to prospects and customers. In this way, you can reach out to people at the right time.

Webinars and Training

Some users, especially those who have recently started their businesses, might not be familiar with email marketing dynamics. Another excellent feature of AWeber is it offers live webinars and training sessions to understand what email marketing is all about, how it should be done, and what benefits it can provide to a business.

The webinars and training sessions are conducted by experts in email marketing and can guide them in knowing and applying the best email marketing strategies.

(READ More: Why choose AWeber)

AWeber Pricing

Below are the pricing packages for AWeber:

Free Trial

Up to 500 Subscribers – $19/month

500 to 2,500 Subscribers – $29/month

2,501 to 5,000 Subscribers – $49/month

5,001 to 10,000 Subscribers – $69/month

10,001 to 25,000 Subscribers – $149/month

25,001 and more – Contact AWeber

They have cheaper rates for those who opt to be billed annually.

Pros and Cons of AWeber

Pros of using AWeber

Free trial
Ease of use
It comes with a wide range of templates
Support options are more extensive.
Built-in landing page builder
Facilitates AMP for email
Integrates with an extensive range of third-party applications
Email templates are responsive.

Cons of using AWeber

Some of the templates look outdated.
You can’t include or exclude multiple segments directly when sending an e-newsletter.
The RSS to email templates are poor and can’t be edited using AWeber’s standard drag-and-drop email builder.

(READ More: AWeber Pros and Cons)

MailerLite Overview

MailerLite is an email marketing platform that offers users the necessary tools to customize email building, manage popups, create landing pages, and more.

It is a cloud-based software that helps businesses generate email marketing content through HTML, videos, images, and texts. MailerLite is designed for small businesses since it can provide them with a powerful and versatile solution that’s user-friendly and offers compatibility with third-party marketing tools and strategies.

This platform has useful features that email marketers would want in a professional email marketing software. It has an intuitive interface and a handy drag-and-drop editor that can help users create amazing email newsletters.

Users can choose the functionalities they need and then have their content uploaded. They won’t have to deal with complicated settings. They can build and share their campaigns swiftly, keep track of their results, organize subscribers and non-subscribers, and make customized landing pages and popups without any technical experience.

MailerLite has a pre-installed HTML editor to help you build HTML email anytime. Moreover, you can also edit in Rich Text, web forms, generate landing pages, make embedded forms, and set up subscription buttons.

The program offers integration to several third-party applications such as Zapier, ProductDyno, WordPress, Shopify, and WooCommerce. MailerLite is an excellent email marketing platform that concentrates on ease of use, simplicity, amazing email designs, and above-average customer support.

Why choose MailerLite?

The primary benefits of MailerLite are its ease of use, a plethora of functionalities that make email marketing a breeze, and fast setup process. Specifically, below are the advantages users can expect from the software.

Quick Setup

MailerLit is a user-friendly tool that lets you install and utilize the software almost immediately.

Cost-Effective

The software operates swiftly and efficiently. Businesses can now maximize their email marketing efforts without spending too much money.

Email Customizations

MailerLite allows users to tailor their email to their needs based on the arrangement and type of content being displayed. You can also have additional elements such as dividers, social links, image headers, and texts. It has a drag-and-drop editor that allows you to control how your emails will appear to your customers.

Statistics Tracking

MailerLite gives you the option to track email statistics. You can analyze charts and figures that indicate click-through rates and open rates. This helps to leverage the information needed to assess how their email marketing campaigns are performing.

Furthermore, you can derive insights into your efforts, so you can make essential changes to achieve improved results and elevate engagement.

Mobile-Friendly

Newsletters and emails made using MailerLite are optimized for viewing on smartphones and tablets. This ensures that the pages remain consistently attractive for mobile device users. Mobile-friendly content ensures that your customers can read and consume content even if they’re away from their laptop or desktop PC.

MailerLite Pricing Plans

MailerLite pricing is available in the following plans: