Email marketing is old-fashion but modern technology has helped evolved it, and it is still one of the most effective marketing strategies out there if done right. Marketers understand how valuable email is in making a robust marketing strategy.

Email marketing is still one of the most effective ways in engaging with your leads. It is also used in nurturing them and soon will convert them into paying customers. Using email is essential for numerous marketing strategies such as account-based content, and inbound marketing. Your potentials as well as your patron customers can get a personalized email that can assist them towards your brand.

In a nutshell, it is the best way to entice your customer and engage with them.

According to research, 78% of marketers have seen a growth in email management for 12 months in 2020. The increasing trajectory of email ROI is continuously going up as customers still prefer connecting with various brands over email. Also, the survey shows that promotional emails are the types of email that marketers prefer to capitalize on. 

Customers always have their mobile devices along with their hands and can easily check their email immediately. Email is one way to make sure that your customers are always updated with you and don’t miss out on any important announcement like launching new products, discounts, and more.

And if you’re looking for a solid platform for email marketing, GetResponse could help you to hit the ground running. And if you have been thinking of investing in GetResponse, then this article is made for you. We’ve put up everything you need to know before going forward such as full lists of features, pricing, and more.

What is GetResponse?

GetResponse is all-inclusive digital marketing solution software that provides you email marketing, CRM, landing pages, advanced automation, and cutting-edge solutions that can help you in launching and managing your online business.

You can use email marketing software to do almost everything you want. Regardless if you want to send automated emails or crafting eye-catching landing pages, leave it to GetResponse.

Therefore, GetResponse can help you with the following:

• GetResponse comes with a very effective lead generation ability.
• The software can help you to import an existing contact list. 
• It can assist you in marketing campaigns, planning, and launching sales.
• It comes with an autoresponder to follow up with customers automatically.
• GetResponse helps you to design and create a highly converting sales funnel to help you generate more products. 
• The platform can analyze results and plan new marketing approaches.
• It can help you to effectively craft email campaigns and newsletters. 
• The platform provides an effective way to manage your e-commerce business.
• It can help to drive sales using your social media.
• GetResponse can host webinars.
• And many more amazing functionalities that you‘ll discover.

What can GetResponse do?

GetResponse is comprehensive e-commerce and email marketing software that lets you do the following:

• Building your mailing list and capturing your audience’s data.
• Sending the right emails to the right subscribers.
• Viewing and analyzing your email campaigns statistics such as the click-through, forwarded email, open rate, and others.
• Creating effective and suitable automation for your emails to your subscribers.
• Furthermore, GetResponse will provide you with a robust e-commerce tool, automated sales funnels and landing pages, and webinar hosting features.
• In short, using GetResponse, you won’t have to worry about choosing great selections of features, rather you’ll benefit more from it.

Who could use GetResponse?

Now let’s see what type of situation GetResponse suits your business well.

GetResponse is recommended if:

You’re a business owner or a marketer looking for a useful tool to help you generate more leads.

• You own an e-commerce business.
• You want email marketing software that includes inbound marketing features.
• You want sophisticated and innovative email automation.
• You are a digital marketer, marketing manager, solopreneur or you run a mid to large enterprise.

GetResponse is not suitable if:

• You’re looking for solid email marketing software that provides a free plan or lifetime subscription for its pricing.
• You are a blogger or run a pint-sized digital business since you don’t need the sophisticated nature of GetResponse.

(READ More: Why use GetResponse)

GetResponse Features

There is more than email marketing of GetResponse. It also comprises a great selection of features and functionalities that is perfect for businesses.

Email Creator and Marketing

GetResponse comes with a powerful email marketing tool that has easy-to-design, professional email templates. They are also proven to deliver results effectively.

Autoresponder

This will enable you to craft email sequence automation to engage with your customer. Also, will help you build a strong relationship with your subscribers through:

• List management
• Transactional emails

Email Templates

GetResponse provides tons of templates to make sure you get effective and powerful email marketing solutions. The email templates are professionally built and come available for various niches and goals like educating, promoting, selling, and many more.

Conversion Funnel (Autofunnel)

GetResponse houses ready-made and sales funnel automated builder tools. This will allow you to accomplish all the tasks efficiently and hassle-free such as:

• Creating your landing pages in no flat time.
• Setting automation for your emails.
• Selling your products successfully.

Landing Pages Builder

GetResponse knows that having the best quality landing pages is essential in boosting more qualified leads. GetResponse comes with stunning marketing pages such as landing and squeezes pages. They come with professionally designed data capture forms that will let you capture buckets of leads.

You can utilize the GetResponse landing page builder to test your pages’ conversion rate against one another in actual, craft your squeeze pages. Like its split testing ability, this will help you get the one that will work best.

The creator comprises other vital tools like the Google Tag Manager, analytics tools and cookies, Google Analytics, Facebook pixel, and your Kissmetrics.

Marketing Automation Builder

GetResponse provides lots of cutting-edge tools that are useful for email sequencing automatically.

This amazing feature lets you create workflow automation using a drag and drop editor easily. This will let GetResponse do all the work for you based on your audience’s actions and behaviors.

Analytics Tools

GetResponse houses useful insight analytics that provides helpful reporting to help you monitor every action made by your audience. This will include the open rate; unsubscribe rates, click-through, forwarded rates, and many more.

Here are some additional GetResponse Analytic Tools:

• Email ROI
• Per-user information
• One-click segmentation
• E-newsletter performance comparison
• E-newsletter time

Split Testing Ability

Split testing allows you to test different variants of your e-newsletters so that you can determine and select the one that performs well.

What keeps GetResponse exceptional in the competition is that the platform lets you split tests up to 4 diverse messages against one another, including:

• From the field
• Content
• Subject line
• Delivery time

Hosting Webinars

Imagine that you have both an email database along your webinar tool store on the same platform. The idea is beneficial for generating lots of qualified leads using minimal time and effort.

Therefore, GetResponse enables you to host webinars straight to your audience as a way of engaging with them and leveraging your marketing campaigns.

The features of GetResponse Webinar will enable to:

• GetResponse will enable you to host unlimited webinar events.
• The platform allows you to host up to 1,000 live attendees.
• It will allow you up to two presenters.
• GetResponse lets you store webinar recordings of up to 20 hours.

Other Features

• Paid ads- The features will help you in running and managing all your paid campaigns, including Google search ads, Facebook ads, Social ads creator, and Facebook Pixel.
• Web push notifications– It is a native web push feature to usher you in driving more audience back to your site. It houses all the necessary tools including web push analytics, unlimited notifications, and custom prompt.

(READ More: How to use GetResponse: A Guide for Beginners)

GetResponse Pricing

• The Basic Plan is available for 15USD per month.
• The Plus Plan is available for 49USD per month.
• The Professional Plan is available for 99USD per month.
• The Max Plan is available for custom pricing.

GetResponse Pros

• GetResponse comes with an easy-to-use interface, which is perfect for beginners.
• The platform provides a 30-day free trial to see if the platform is the best choice for your business.
• It lets you send unlimited emails.
• GetResponse enables you to import your contacts from third-party tools easily including Salesforce, Magento, and many more right to your GetResponse account.

GetResponse Cons

• GetResponse has no refund on their annual plans policy.
• The features of GetResponse might be overwhelming (since there are tons of it0 especially if you are a beginner.

GetResponse is one of the leading email marketing services available in the market available today. It is an ideal software if you are looking for a great email marketing automation tool, which provides great value for money. Also, it offers unbeatable CRM solutions, hosting webinars, e-Commerce features and a wide selection of attention-grabbing templates all of these rolled into a single platform.

The approach of GetResponse to email marketing technology is way better compared to other email marketing software in the market.