There is an increasing number of email marketing services in the market so finding the right email marketing service to depend on could be difficult. Considering GetResponse as the tool for you? You’re in the right place. In this article, we rundown the pros and cons of GetResponse from top to bottom.

What is GetResponse?

GetResponse gained fame in the early 2000s using autoresponders as a way to build an e-marketing empire. Today, GetResponse caters to millions of users worldwide.

GetResponse is a master in email marketing and is currently tagged as the easiest email marketing system worldwide due to its user-friendly interface and for its efficiency as an email service. (READ: How to set up GetResponse for email marketing)

Pros

• User-friendly 

GetResponse’s programming is an easier approach to editing, which you will feel when you’re composing your emails or building pages in it. Its users favor this tool because it’s intuitive and its system has a straightforward interface. (READ: How to use GetResponse for beginners)

• Amazing Landing Pages

Essential in funnel building, users can edit their pages for free! Users can choose from a range of templates and personalize it with the Drag-n-Drop builder. (READ: How to create a landing page in GetResponse)

• Flexible

Emails and Landing Page templates are responsive. Users can edit their pages from different devices—no restrictions for monitoring essential data.

• Good customer service 

GetResponse excels at Customer Relationship Management (CRM) and making sure their users are satisfied. This is beneficial for people, such as small business owners and even large companies. GetResponse offers help on different platforms. Users can contact the team via email or live chat. Each member of the support team is skillful, may it be navigating or demos. Tutorials are even distributed if needed, while the team operates 24/7.

• Automation System

Users can market in different ways. GetResponse offers Email Marketing, Webinars, and Funnels as its primary services. Also, users can build automated workflows by dragging and putting tags based on the receiver’s action, condition, and even filters making it ideal for e-commerce. 

Cons

• Outdated templates

Even if the templates are responsive, they can be repetitive. GetResponse should use this opportunity to upgrade their designs. The good news is, improving its visuals to add flavor and excitement is currently one of GetResponse’s top priorities. 

• No Search and Social Media Marketing

Email marketing may not be enough to get the attention that you need. Nowadays, Social Media and Search marketing are some of the leading marketplaces. As a workaround, GetResponse also allows its users’ to integrate GR into social media.

• Questionable Deliverability

It happens to the best of them, not just with GetResponse, where some emails weren’t sent or received as planned. 

• No 2-Factor Authentication

It’s worth mentioning that GetResponse has no 2-Factor Authentication. Not having a 2-Factor Authorization can be dangerous if the user is sloppy especially when it comes to their data. 

Overall, GetResponse has minimal weaknesses and it will mostly depend on the user’s experience.

Features

Even though GetResponse has its cracks, it is a great program. See below a list of some of its features when applied as a service. 

As a Marketing Service

Flexible Marketing Tactics

• Users can execute their ads through the following ways:

o   Email Marketing Campaigns

o   Paid Webinars (Largest attendees cap at 500. And entrance has its certain price point before they’re allowed to attend)

o   Autoresponders 2.0

o   Lead Magnet

o   List Categorization

o   Conversion Funnels

o   Abandoned Order Forms

Email/ Newsletter Builder

• Users can choose and edit pre-made templates. These templates are responsive and have a corresponding theme. It also depends on its content.

Campaign Initiator

• Users can broadcast emails and ad campaigns to gain revenue. These campaigns can also be tracked and monitored in the main dashboard. Analytics are also offered, but we’ll get to it later.

Compelling Content

• Like Emails and newsletters, pre-design templates for landing pages are also provided. Users can view their works on different platforms while assessing both performances.

As a Contact Manager

Analytics

• GR allows its users access to analytics for mails and campaigns. Some of the analytics you can use are the following:

o   A/B Split Testing (Mails)

o   Metrics over Time (Record the time of Response)

o   Email ROI (Track successful purchases in your online store)

o   Per-User/Contact Information

Contact List Segmentation

• Users can identify which of their contacts are active. This can be done by categorizing, tagging, and indicating each contacts’ behaviors.

As a Campaign Tracker

Lead Scoring

• It records and tracks successful conversion. This can be insightful for future email campaigns.

As you can see, GetResponse is more than just an email specialist. Since adding Conversion Funnels, it became useful in eCommerce. Transactions and catalogs can now be done in GetResponse.

This can be good for beginners. Because it pretty much allows them to set up shops online. Alongside the program’s conversion funnels, almost anything is possible. (READ MORE: Why choose GetResponse?)

What makes it different?

The great thing about GetResponse is its versatility and its potential to drive you or your business to success. Since the program’s equipped with its marketing and page functions, almost anything can be done in it. Not only is it flexible in marketing, but it’s also flexible as a program.

The expertise of GetResponse are evident in its operations, backed up by over 15 years of experience.

It can be safe to say that GetResponse is the blueprint that many applications refer to. Its intuitive system and accommodating teams grew as time went by. Since then, the number of followers and users has increased, along with the improvements and innovation they have incorporated to the platform. (READ: Top 5 competitors for GetResponse and how they compare)

Is it worth it?

The simple answer for us is yes, it is. GetResponse offers a 14-Day Free trial, which will give you access to the basic eMarketing services. The most affordable price plan is $15 a month and offers the following:

• Up to 1,000 contacts

• Email marketing (autoresponders, landing pages)

• Marketing automation (workflows, tags)
• One user

Not a bad plan, since it will provide users the essential tools for a competent marketing service. (READ More: How much is GetResponse?)

Let’s compare it to some rivals, and check if we’ll see a huge difference in the pricing.

• Compared to AWeber, GetResponse is $4 per month cheaper.
• Compared to Mailchimp, GetResponse is $10 per month cheaper.

GetResponse offers reasonable pricing. If you wish to check alternatives, we recommend that you check out AWeber too. 

Who should use it?

GetResponse will be a great asset to starting entrepreneurs but it can also be used by small to medium companies, large enterprises, as well as freelancers and independent artists or anyone who needs to communicate their messages professionally with their audience, customers, or contacts. With unlimited reach, opportunities can be endless.

 

All in all, GetResponse is a reliable program and a great tool to invest in. Although it may have little downfalls, its strengths never fail to meet the expectations and can help you excel in nurturing your connections within your contacts. (READ More: GetResponse FAQs)