Mailchimp vs GetResponse vs AWeber: Find out which is best
Email marketing is the heart of online business success and Mailchimp, GetResponse, and AWeber are three of the most commonly used email marketing tools. Which is the better to engage your audience and market your business?
Choosing your email autoresponder service is a vital step. Which is why you need to make sure that you select the best one for your needs.
What is an Email Service Provider?
Email Service Providers are also called as autoresponder services, email marketing services, email list builders, etc. However, they are not your typical email like Gmail or Yahoo. Email Service Providers allow you to go way beyond just sending and receiving email.
Why use an Email Service Provider?
There are several reasons for using an Email Service Provider for marketing automation and bulk emails. Some of the benefits are obvious while others are more nuanced. However, an Email Service Provider can make all the difference when you want to stand out as an online marketer.
- Handles email volume
Email Service Providers are built to handle large volume emails both in terms of size and speed. Email clients (Outlook, Gmail, etc.) and corporate mail servers have limits the recipients that can be included in an email. It also includes how many emails you can send in a given time.
These limitations protect the integrity of the service for all its users. However, Email Service Providers have the infrastructure to send large amounts of email quickly.
- Designs better email newsletters
Email marketing services can make it easy to produce beautiful email newsletters and all types of emails that match your business needs.
Consistent branding is very important, and this is where Email Service Providers can help. They offer a range of templates and drag-and-drop elements to make it easy to design an attractive newsletter or sales emails. You can include images, video content, and other fonts using an Email Service Provider.
- Ensures your email will always display properly
Email templates provide more than good appearance. If you send a marketing email, you need to be very careful about the coding so that it displays correctly in every email client.
Email programs require coding knowledge. If you design emails on your email platform, you need to be skilled in coding and willing to spend some time to make sure that you’ve got everything right on every email.
With an Email Service Provider, you can depend on the templates to keep everything lined up and coded correctly. Keep in mind that half of all the emails today can be opened in mobile devices. Email Service Providers ensure that your email will render correctly on each device.
- Saves time organizing your contacts
The contact information that you collect can add up quickly and it can go beyond the subscriber’s name and email address. This is why keeping track of all that data in a separate spreadsheet is time-consuming and cumbersome.
Email Service Providers manage your contacts and organize your data to access it faster and easier.
- Sends your emails at the best possible time
Some emails are best sent in specific days of the week and hours of the day. But what if you’re in Paris on business and that best time would be 3 am for your US audience? Email Service Providers let you schedule emails to be sent whenever you like so that you don’t have to set alarms to make sure you catch that critical email window.
- Automates your email campaigns
Most Email Service Providers offer some level of email automation like autoresponders.
Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a particular action.For instance, you can set autoresponders to send an email when your contact celebrates a birthday, or when somebody subscribes for the first time. Autoresponders can save you time while delivering a personalized email service at scale.
The best Email Service Providers provide valuable features that help you maximize your email marketing campaigns and improve your business in several ways.
You can use top-rated Email Service Providers such as AWeber, MailChimp, and GetResponse to take advantage of better email design, contact organization, analytics, and more.
Assessing Your Email Marketing Strategy
Does your email marketing plan work? Perhaps, it could be better!
In this post, we look at the most commonly used email marketing tools: AWeber, Mailchimp, and GetResponse. We will show the advantages of each platform so you can decide for yourself, which is the best one for your marketing needs.
- AWeber
AWeber is an email automation tool that allows you to create automatic emails that will send a message to your customers’ given certain behaviors. You can send a welcome message or thank-you message when your customers purchase or sign up for something. You don’t have to worry about it because it’s all done automatically.
Some of the best features of AWeber include:
- Email automation, templates, and more
- Industry-leading deliverability, and accuracy
- Mobile apps
You don’t have to worry about whether your mobile customers will get your message because of the mobile app integration of AWeber. It provides a quick and easy way for mobile customers to do business with your business.
AWeber offers a 30-day free trial. It also connects you with the following well-known applications:
- PayPal
- WordPress
- LeadPages
AWeber also has excellent customer service and autoresponder follow-up that guarantees your business can progress using their handy tools.
Pricing of Aweber starts at $19 per month, and they have a wide variety of plans and packages to suit your business needs. You can start with the free program and work up to the $149 plan that lets you have over 25,000 subscribers.
- MailChimp
MailChimp is a popular email marketing management tool that allows you to control your email campaigns and increase automation. It takes much of the guesswork out of your email campaigns and saves you time.
Some of the best features of MailChimp are:
- Build custom email rules (automatic send)
- Advanced analytics
- Comprehensive mobile options
- App integration (with other apps)
- API documentation
Pricing for MailChimp starts from free (for new businesses) to $10 a month for growing business and $199 for the PRO business package. Whatever is the level of your business, there is a perfect plan that will suit your needs.
- GetResponse
GetResponse is a company that helps you get a response. The problem with email marketing programs is they don’t always get a timely response from your customers when you send out your email campaign letters. Sometimes, you may not get a response at all.
That’s why some businesses resort to calling customers instead. However, they end up getting blocked from their potential customers’ call logs.
The truth is, people like to reserve their phone calls and emails to the people and companies they value the most. They don’t want random calls from sales people wanting to push their products or services off on them.
So, what do you need to do to get off the block list? You need to become someone they value. GetResponse can help you do this by focusing on the email message itself. This software enables you to make the email marketing letter so beautiful that few people can ignore it.
With GetResponse, you can create the newsletters yourself. You can choose the specific information that you want to include. Include compelling photos and other media as well as coupons, and modify them in any order you wish to.
Some of the best features of GetResponse are the following:
- Attractive DIY emails
- Marketing automation
- Landing Pages
- Webinars
It also offers webinars that you can set up and host, making your brand stand out. GetResponse not only allows you to create award-winning emails, you can set up your automation for your marketing plan and landing pages and even host a webinar.
The pricing for GetResponse starts at $15 each month for up to 1000 emails to $799 for the enterprise system. Take a look at all the features of each pricing and decide which one is best based on your business needs.
AWeber vs. Mailchimp vs. GetResponse: Which is best?
Keep in mind that the primary goal of any and all of these tools is to increase customer engagement, clicks, and conversion.
MailChimp is ideal if you want an effective way of organizing and planning your email marketing plan. AWeber is also great since it has a way to understand your customers’ behavior and models the automated responses accordingly. However, due to its ability to increase conversion using a wider variety of tools, GetResponse is still the best among the three email service providers. Its purpose really lives true to its name – to get you a response.
Take note that these tools are only as useful as the people who use them. Do not let the tools take over the work. Keeping regular communication is still essential. Continue to talk directly with your customers as much as possible to keep the human element in your marketing strategy.
