There are tons of email marketing software applications to choose from. Ranging from both old to new, each can help a business grow. But only to a certain degree.

In this article, we’ll be tackling two prominent eMarketing SaaS (software as a service) out there – Sendlane and AWeber – to find out which is the better software based on their capabilities and utilities.

When choosing an email marketing software, look for the following qualities: 

•       Wide selection of templates to choose from
•       Primary yet strong email-builder
•       Mobile optimization (Phone-ready)
•       Outstanding deliverability rates
•       Affordable, reasonable pricing
•       Great analytics utilities
•       Different integrations and plug-ins
•       Marketing tactics 
•       Accommodating customer support

You should always know what you’re investing in. Although a lot of programs may offer all or some of these, performances may vary. One key deciding factor could also be how long the company of the software application has been in business for because it gives an idea of their reliability as well as their ability to prosper. 

Basic Functions

This comparison is not an apple vs orange situation. It should be no surprise that Sendlane and AWeber have similar features since they are both made for a specific purpose – email marketing. What defines them are a few distinct features that sets them apart from each other as well as the rest. 

Sendlane

CUSTOMIZATION

Sendlane takes pride in its intuitive system. Editing emails is fast and easy through a Drag-n-Drop editor. 

Since the program offers marketing automation, workflows are also required to have landing pages. Like the emails, landing pages can also be edited through Drag-n-Drop. 

There are a lot of templates and fonts to choose from so users can match their mails and pages with their style. Users can also add timers, pop-ups, promotional videos, and include many more add-ons to give a better face and promotion to their business or service online. 

EMAIL MARKETING

Sendlane wants to make the process of getting in touch with contacts as easy as possible. By elimination and inclusion, contacts can be directed to mail lists.

Like email automation, contacts are monitored and categorized. The system bases the function on the customer’s behavior, making it easy to find your target. 

Users can then condition their customers based on their actions, as well as use trigger points to auto-tag important contacts, and build a connection with them. 

EMAIL AUTOMATIONS

Sendlane prides on its workflow. These are processed steps that convert customers, successfully baiting them to becoming prospects.  

Applicable for autoresponders, email campaigns, and many more, Sendlane allows customers to have direct contact with the seller. 

INTEGRATIONS

Connect your data from outside sources to SendLane. Import and export contacts manage them conveniently.             

Compared to other rivals such as GetResponse though, Sendlane has minimal integration offers in its current state.  

ANALYTICS

It’s crucial to be updated on the statistics. It represents the status of your business.

Sendlane mainly focuses on successful email ads but it offers a variety of reports. Each data can be insightful for future campaigns. Here are some data that Sendlane can present to you:

•       Click Rates
•       Bounce Rates
•       Unsubscribers
•       Active Contacts

It also tracks the behavior of current and former contacts, making it an excellent tool for contact management. 

AWeber

PERSONALIZATION

The programs specialize in a robust interface. With 700 templates to choose from, users are free to choose their email & page templates. Every template is responsive. If you’re on the go, you can edit your content on mobile. 

AWeber also offers web fonts. Compared to safe fonts, these fonts are great for matching the site’s look. It can be applied to your email templates. 

Like most programs, each customizable element is developed with Drag-n-Drop Builder. What differentiates AWebers customization though is its WYSIWYG (what-you-see-is-what-you-get) method for content creation.           

EMAIL MARKETING

AWeber offers a wide variety of email marketing to choose from. Autoresponders are one of those. 

Autoresponders are sequenced automatic follow-ups based on the condition that’s met. Users can organize the time and type of emails to send to contacts.    

MARKETING AUTOMATION

Connected to email marketing, AWeber offers flowcharts. 

Like autoresponders, these are made with specific triggers. Once these “triggers” are met, readers are automatically directed.

The outcome depends on the sender. Usually, they input their site links in email campaigns. 

OPT-IN PROCESSES

Direct your sales through opt-in processes. Same as marketing automation, these put customers through a series of processes, and the ending is a successful conversion. It comes into two methods: 

• Single opt-in – After the form’s filled-up, the user is directly added to the subscriber list.
• Double Opt-in – After signing-up, the user will send a confirmation email. This can prove that transactions are safe.

ANALYTICS

Unlike Sendlane, AWeber offers a wide variety of reporting. AWeber’s analytics is insightful in many ways. It notifies important info, tracks records, and stores critical data.  

Here are some of Aweber’s analytics function:

A/B Split Testing– Test out two different emails, find out which one works best. Use it for your future campaigns. Detect the effectiveness based on reception.

Key Stats:

                        Bounce Backs – See if you have successful repetitive customers.

                        Open rates – Each email that comes with a link can be traced.

                        Click Throughs – Track the number of traffic your site produces.

                        List Growth – Assess the increase and decrease of current contacts. 

Sign Up Overview – See if how many successful additions are made on a basis.

                        Geo-Location Tracker – Find out where most of your audience is from.

                        Customer Tracker – Check your visitor’s previous background.

All of these are crucial information in email marketing. 

It provides the user with a clear view of what’s happening. This can be useful if done right and with proper ethics.

DATA SEGMENTATION

AWeber has a straightforward approach to data segmenting. Segment necessary fields, user activity, and contacts. Use it to organize your campaigns. Pick the necessary info based on the stored data. Collect the priorities by careful planning so that you can conduct campaigns with ease. 

INTEGRATIONS AND API

Unlike Sendlane, AWeber is open to a lot more doors online. You can integrate your data with third-party programs. AWeber works well with CRM, web builder & eCommerce programs. 

To do this, retrieve your API Keys and essential credentials. Be sure that accounts are active; directly go to the chosen integration.

(READ More: Everything you need to know about AWeber)

Price Comparison

Sendlane and AWeber’s prices depend on how many contacts you want to keep. 

Sendlane’s offer starts at $25 per month for 1,000 contacts. This plan includes most of Sendlane’s features. Keeping 2,500 contacts will cost $49 per month. 

AWeber, on the other hand, offers a FREE forever plan with access to basic features and a limit of 500 email addresses. If the list goes over 500, the price goes up to $19 per month. (READ More: AWeber Pricing Plans and Packages)

If you wish to learn more, both programs offer a 14-day free trial. This trial is excellent for beginners. We recommend that you test the waters to find out which works best for you. 

 

Both programs are great but we recommend AWeber over Sendlane. Not only does it have more experience than Sendlane, it’s more efficient and affordable. 

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• ConvertKit vs Sendlane