When it comes to email marketing, they say the money is in the contact database. However, how much do you need to invest in nurturing that database if you want to see significant results?

GetResponse is an email marketing tool that helps you to manage your connections with crucial leads through carefully segmented campaigns and attractive messages. With GetResponse, you can create immersive newsletters that inspire the people on your mailing list and improve your chances of conversions. (READ More: A comprehensive review on GetResponse)

There are even options to view and analyze the statistics you collect along the way, helping you to determine which of your autoresponders are the most effective.

As GetResponse continues to invest in more features and functionality for its toolset, it’s quickly emerging as more of an all-in-one marketing tool for today’s growing brands. In addition to email marketing, businesses can now use GetResponse for hosting webinars, building landing pages, and even managing customer relationships with CRM functionality. (READ More: Why sign up for GetResponse)

How much do you need to pay for a software solution like GetResponse? In this post, we will discuss the GetResponse pricing plans. Read on to find out which package is best suited to your needs.

GetResponse Pricing: The Basics

As with most email marketing software, GetResponse offers multiple package options to suit businesses with different budgets.

The first thing you’ll need to do when you’re looking for a price is to determine how big your email list is. The more contacts you have, the more you need to pay.

If you’re dealing with more than 100,000 subscribers, then you’ll be asked to contact the GetResponse customer support team for a personalized package.

Pricing starts at around $15 per month for 1,000 subscribers on the “Basic” plan. This goes up to $25 for 2,500 subscribers or $65 for 10,000 subscribers. All of the plans available on GetResponse come with unlimited autoresponders and emails, and there’s no extra set-up fee to deal with.

GetResponse also allows you to choose your billing period for a slight discount. For instance, if you pay every month, you’ll pay 18% than if you pay annually. Those who buy two years of service at a time get the biggest discount, at 30% off per month.

The Four Pricing Plans of GetResponse

1.       Basic: $15 per month for 1,000 subscribers for unlimited emails
2.       Plus: $49 per month for 1,000 subscribers
3.       Professional: $99 per month for 1,000 subscribers
4.       Enterprise: $1,199 per month for lists exceeding 100,000 subscribers

GetResponse Basic – Unlimited Sends, and Send Time Optimization

GetResponse’s most affordable plan, Basic, includes unlimited email sends. You can send autoresponders and email newsletters, and create emails by importing RSS feeds. It also includes landing pages you can use with a custom domain, and you can perform split-tests for those landing pages.

You even get access to GetResponse’s Perfect Timing feature, which sends your emails at the time your subscribers are most likely to open them.

This is a powerful feature, and GetResponse is the only provider that offers it in its most basic package. With Mailchimp, you’ll have to upgrade to the Standard package to get send-time optimization, and neither AWeber nor Constant Contact offers anything similar.

GetResponse Basic also allows you to send drip campaigns, create social ads, tag contacts, and use pop-ups.

GetResponse Basic is worth your time and money if you need to optimize sending times for numerous emails.

GetResponse Essential – A Great Solution for Webinar Marketing

This plan adds a few useful features. For example, you can use automated funnels to help you win leads and sales and to entice people to sign up for webinars.

You can run unlimited live webinars via GetResponse, with three hours of recording storage. Keep in mind that although there are no limits to the number of people who can register, attendance is capped at 100.

Webinars are a great marketing tool. While other platforms such as AWeber offer GoToWebinar integration, GetResponse is still a clear winner here because webinar marketing is built into the platform.

The Essential plan also gives you e-commerce features like custom order forms, digital product delivery, and PayPal, Etsy, and Stripe integration. It includes landing page and auto-funnel templates, and you can use a team of three to manage your email marketing.

This plan also gives you access to the GetResponse CRM for better contact management. With this feature, you can quickly identify contacts at different stages (such as leads and customers) so that you can tailor your marketing accordingly.

Upgrading to the GetResponse Essential Plan is good if webinar marketing is an essential part of your strategy.

GetResponse Professional – Excellent Workflow Customization

GetResponse’s Professional plan will help your business become an email marketing powerhouse.

You get a lot of improvements to webinar functionality. For example, you can have triple the number of webinar attendees (300) and double the hours of recording storage (six).

This plan also improves workflow management by giving you custom workflows and a visual editor to create them. These are some of GetResponse’s strongest features, and some of the reasons why GetResponse gets such great reviews.

You can easily drag and drop condition blocks, to set criteria to identify individual subscribers, and to choose what happens for those who meet that criteria. You can also segment and filter contacts via the workflow to make your marketing even more relevant.

If you need e-commerce features, you’ll appreciate the option to send abandoned cart emails so that you can win back customers and improve revenue.

GetResponse Professional also includes custom DKIM, which is one of the email authentication protocols that helps your emails reach your subscribers’ inboxes. This is essential, especially if you’re sending a lot of emails.

It is recommended to upgrade to GetResponse Professional Plan if you need those custom workflows and plans to invite more webinar attendees.

GetResponse Enterprise – Dedicated Support Tailored to You

The Enterprise plan is the right choice if you want an account manager who’s dedicated to your email marketing success, and who will provide you with campaign and deliverability consultations. With this plan, you can get tailored advice on your email marketing campaigns.

You can have a dedicated IP address and infrastructure, too. This is your chance to email marketing precisely the way you want, and the price tag reflects that.

Here are some other Enterprise plan bonuses:

•       You can have webinars with up to 500 participants, and store up to ten hours of recordings
•       You can use GetResponse with a team of up to ten people

If you’re a big business and want personal attention from the GetResponse team, this plan is worth considering.

How is the billing calculated for all the GetResponse’s Plans?

On GetResponse, your monthly or annual billing is determined according to the peak number of active subscribers you’re dealing with within that period. This means that if your subscriber count suddenly goes up, and you’re not paying for the right package, then you’ll be charged at a higher level.

For instance, if you sign up for the $15 Basic plan for up to 1,000 subscribers, but your maximum list grows to 1,010 people in the third month of your package, you’ll be charged for a higher contact count. Although this might be a worrying way to handle pricing for some businesses, it also means that you pay for what you use. There’s no need to buy a higher tier “just in case,” as GetResponse will adjust your pricing for you.

One other point to note is that each of your lists is treated separately by GetResponse. That means that if you’re adding an email address to multiple lists, that email will count as multiple contacts. This is a bit annoying, as it means you’re paying extra to connect with the same person. Saying that you don’t pay for active subscribers, which means that you’re not going to be paying extra for deleted email addresses, unsubscribes, or bounced email accounts.

Which one should you get?

The price you’ll pay for GetResponse depends on the size of your email list and the kind of features that you want to access. This pricing structure means that it’s easy to scale your tool to suit your needs as your business evolves. You can start by picking the feature list that’s most appealing to you, then allow your price to adjust naturally as your subscriber list grows.

Most people will be able to start quickly with the Basic plan if you’re looking for intro-level features to help you nurture your marketing leads. However, if you want to access some more robust features, you can always upgrade to the next level with the Professional plans. There’s a big leap between the Basic Plan and the Essential option when it comes to things like eCommerce features and abandoned cart support.

Although GetResponse isn’t the cheapest software on the market, it’s not the most expensive either. There’s also a 30-day free trial available for all levels of the GetResponse pricing tiers, so you can figure out which option works best for you. It is highly recommended to take advantage of the trial before you hand over your card details.