Running an online store needs a considerable amount of work when it comes to marketing. You need to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons, and all the other elements that come along with pushing people to your website. 

Email marketing is a fundamental tool in any digital marketing toolbox. Working off existing contact lists to nurture and engage potential customers, email marketing combined with email automation can keep your customers engaged, track their customer journey, and boost sales.  

The popularity of email newsletters, which help several businesses and brands reach subscribers directly in their inboxes, helps ensure high visibility and engagement that few websites or social media platforms can. That’s why having a tool that can address your email marketing needs is critical for any business.

In this article, we will take a more in-depth look at two of the most commonly used email marketing tools today: AWeber and Market Hero. We will review their benefits, features, and pricing to know which tool suits your business better. 

AWeber Overview

AWeber is one of the most popular tools that is used for email marketing. Launched in 1998, it is a pioneer in the field and has been around for over two decades offering over 100 email template options along with excellent customer service, modern solutions for automation, and opportunities for segmentation.

If you are looking for something simple and an easy-to-use tool to help you create a fantastic email strategy for lead generation and conversion, then AWeber can help. 

AWeber is a promising tool because it focuses on being the best choice for email marketing. The tool is specifically designed for entrepreneurs and small businesses. AWeber continuously transforms the marketing experience and delivers updates to ensure that it remains competitive in the market. 

Key Features of AWeber

Below are some of the critical features of AWeber. 

Automated Follow-Ups

One of the best features of AWeber is sending out automated follow-ups based on customer activity. For instance, when a customer visits your website and buys a product, you may want to send them a thank you message. If they don’t come back after a few months, AWeber can send out coupons to bring that customer back to your store. 

Subscriber Segmentation

Anyone who owns an online store knows the importance of customer segmentation. When you send out broad emails to everyone, it will only return fewer conversions. So, AWeber has comprehensive tools to segment the people on your list.  

Maybe you have some people who you consider VIPs on your list. Perhaps you like sending emails to people who haven’t been to your store in a while. Regardless of your reason, the features are there to make this segmentation possible. 

Campaign Management

One of the toughest questions you need to answer when looking for email marketing tools is how easy it is to make a professional email and send it out. Fortunately, AWeber has a campaign management tool that is run by an intuitive drag-and-drop editor. This means you don’t need to have coding knowledge to run your campaigns. 

Moreover, you have the opportunity to develop automated campaigns that go out at specific periods. So, if you want to send out an automated email to every new eCommerce customer, it only takes a moment to set up. 

Reliable Signup Forms

Integrating with some of the biggest eCommerce platforms, such as Shopify and BigCommerce, is hassle-free. The signup forms you place on your eCommerce store are configured quickly and branded beautifully. This helps with growing your contact list fast, and it also allows for A/B testing. 

Excellent eCommerce Integrations

From PayPal to Etsy and Shopify to WooCommerce, AWeber has an onslaught of integrations with tools that are bound to come up on your eCommerce journey.

For instance, you may want to get an email signup form on your WordPress site run by WooCommerce. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website. 

Tracking

Click-throughs and opens are all included with email analytics. You can view the products people are most interested in and segment your list based on the reports that come in after sending out email newsletters. 

(READ More: Why choose AWeber for your email marketing)

Pricing of AWeber

AWeber offers a 30-day free trial for those who want to get started and see exactly what it has to offer. This has changed from a shorter $1 trial period in the past, making it far more competitive in the marketplace.

Furthermore, this tool offers six different payment plans, making it easier for you to save money and get that plan that best fits your business. 

Here are the AWeber pricing plans you can choose from.

·      $19.99 per month

With this plan, you can get support for up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, 700+ templates, and educational resources. 

·      $29.99 per month

With this plan, you can get support for 501 to 2,500 subscribers, along with all of the features included in the previous plan. 

·      $49.99 per month

This plan provides support for 2,501 to 5,000 subscribers and all of the features included in the previous plan. 

·      $69.99 per month

This plan offers support for 5,0001 subscribers to 10,000 subscribers, along with all of the features included in the previous plan. 

·      $149.99 per month

With this plan, you can get support for 10,001 to 25,000 subscribers, along with all of the features provided in the previous plan. 

·      By Quote

For over 25,000 subscribers, get in touch with AWeber to get a quote 

(READ More: AWeber FAQs)

Market Hero Overview

Market Hero is an email autoresponder and marketing service. Its primary goal is to provide everything needed to create successful email marketing campaigns that can scale a business in one tool. 

Who is Market Hero for?

Market Hero is made for individuals who want to sell products online. If you are not an online entrepreneur, you may want to search for another tool since this tool is especially generated towards making sales. 

Key Features of Market Hero

Below are some of the features and tools of Market Hero. 

Dashboard

The dashboard gives you an overview of every campaign you’ve created. The dashboard of Market Hero will show you:

•     The latest broadcasts and their performance
•     Weekly profit made from your emails

You will also get data about:

•     Amount of subscriptions
•     Emails sent and opened
•     Clickthrough rate of your emails
•     Complaints, if any 

Streams

Streams are a sequence of messages. These often work better when it comes to making sales since you create a relationship with the reader over a longer period of time before offering a product.

 

With Market Hero, you can create two different streams

•     Email stream
•     Facebook Messenger stream 

Visual Workflow Builder

The moment you want to make a new stream, you’ll enter the visual workflow builder. You can visually map out your entire communication funnels inside the builder and determine the lead’s average value that enters your funnel. 

Form Builder

Unlike most email marketing services, there isn’t a specific form-building area. The form is already integrated into the designated funnels and streams. 

Email Templates

Market Hero offers seven custom email templates for you to use. The templates are simple, knowing that less is often more when it comes to email marketing. 

Email Editor

The email editor of Market Hero makes it possible, as the name says, to edit the emails. The editor has a simple drag and drop functionality so that you don’t have to waste time learning how it works. 

Broadcast

While the streams are for long-term strategies, the broadcast is short-term if you just want to send one email out to your list.  

Leads

This is the area where you manage all your leads. You can add or import your leads here. You can also segment your list by tagging your leads.

You can filter your leads based on things such as:

•     Name 
•     Tag
•     Status
•     And many more points 

Finance

In the finance portion, you’ll be able to:

•     See the overall financial picture
•     See report of email and Facebook streams that contain product offers
•     Calculate and compare products across different timelines 

Integrations

Market Hero makes it possible to connect online services to your email marketing to create a complete campaign. You can connect several services such as:

•     Leadpages
•     Shopify
•     ClickFunnels
•     JVzoo
•     And many more

Market Hero Pricing

Below are the pricing plans of Market Hero.

Pricing options:

14-day free trial 

Monthly billing:

1K Subscribers, $19/ month

3K Subscribers, $49/ month

7.5K Subscribers, $99/ month

10K Subscribers, $129/ month

25K Subscribers, $299/ month

50K Subscribers, $549/ month

75K Subscribers, $800/ month

100K Subscribers, $950/ month

Enterprise,  Custom price 

Yearly billing:

1K Subscribers, $194/ year

3K Subscribers, $499/ year

7.5K Subscribers, $1010/ year

10K Subscribers, $1316/ year

25K Subscribers, $3050/ year

50K Subscribers, $5600/ year

75K Subscribers, $8160/ year

100K Subscribers, $9690/ year

Enterprise,  Custom price 

 

Both Market Hero and AWeber can surely empower your business to launch beautiful email campaigns. Market Hero, however, is a little pricier. AWeber’s format and pricing works for all types of businesses, and is one of the easiest to use and most powerful options for email marketing. 

(READ Also: GetResponse vs Market Hero)