With the improvement of technology, billions of emails are being sent every single year. Currently, B2B, as well as B2C businesses, use email marketing tools to drive sales, and boost client engagement.

This article will see an in-depth review of two of the most popular email marketing tools today- GetResponse and Omnisend. We will look at their main features, benefits, and pricing to help you determine which is the best tool for your eCommerce business.

Brief Background of GetResponse

GetResponse is an all-in-one online marketing software application but it has one of the best email marketing tools that you can find. It was founded by Simon Grabowski in 1997 and has maintained a strong reputation since then.

Today, it continues to provide a large selection of advanced marketing automation functions. These features can allow you to manage all your email marketing campaigns. You can also use GetResponse to design opt-in forms, host webinars, create landing pages, and configure complete off-site automation processes.

GetResponse is often called “simple” because of its user-friendly yet advanced features. The best thing about GetResponse is it provides personalized software solutions for businesses depending on the requirements and size.

GetResponse is one of the very first email marketing tools to deliver A/B split testing to its clients. Therefore, you can also consider it an innovative email marketing solution. (READ: REVIEW: GetResponse)

Best Email Features and Benefits of GetResponse

Below are some of the prominent features and benefits that you can enjoy from using GetResponse.

Develop Complex Automation Sequences

While using the features of GetResponse, you can develop complex automation sequences. These sequences will assist you in automating various aspects of email marketing campaigns. Moreover, you can keep peace of mind since you don’t have to involve each and every aspect of the company.

You can use GetResponse and configure activity-based autoresponders. You can configure these autoresponders based on the different actions you take.

Advanced Contact Segmentation

If you can segment your contacts effectively, you can send out messages to them appropriately. This is where GetResponse can assist you. There is a wide number of parameters available for you to segment the contacts.

All you need to do is take a look at those parameters and subscribe according. For instance, you can define segments based on the last opened date, open rate, location, last clicked, pages visited on the website, completion of the email sequence, and many more.

Manage Contacts Intelligently

GetResponse gives you the ability to manage your contacts intelligently with the help of custom fields and tags. It is also great to collect additional information related to the subscribers and use them to create personalized campaigns.

You also have the freedom to introduce parameters like currency, city, gender, favorite movie, or anything else that you are interested in.

Create and Host Webinars

The task of creating and hosting webinars is easier with GetResponse. It is one of the best methods available for you to acquire new customers and generate leads.

B2B companies rely heavily on webinars to conduct marketing campaigns. You can also do the same. GetResponse will provide you with the tools needed to host webinars and manage them easily.

Design and Develop Landing Pages

You don’t have to be an expert in designing to create stunning and highly converting landing pages with GetResponse. All the templates and features you need for developing landing pages are offered along with the tool. All you need to do is maximize the resources to build your landing pages.

You will also be provided with a comprehensive landing page design library. It offers a large number of templates. You can ensure that there is something for everyone in the library.

Create Comprehensive Sales and Marketing Funnels

Your life can be easier by creating comprehensive sales and marketing funnels with the features available in GetResponse. This will assist you in managing all your prospects and leads quickly and engage them.

You can also develop automation sequences within your sales and marketing funnels. Creating a sequence is not a technical thing anymore because in GetResponse, you only need to drag and drop. You can easily take control of the sales and marketing funnels based on your preferences.

GetResponse Pricing

The best thing about this product is that you can start for free! As you begin to grow your email list, the price will change depending on how many contacts you have.

Currently, there are four GetResponse Pricing Plans available.

The Basic Plan starts at $15 per month and allows you to send unlimited emails to as many as 1,000 subscribers.
The Plus plan starts at $49 monthly and allows you to send unlimited emails to as many as 1,000 subscribers
The Professional Plan starts at $99 monthly for as many as 1,000 subscribers
The Max Plan is negotiable

The prices increase while you go on, adding more subscribers to the list. When it comes to the Max Plan, the exact pricing will depend on the list size and the requirements. (READ More: GetResponse Pricing Plans)

Brief Background of Omnisend

Omnisend is an omnichannel email and marketing automation platform for eCommerce businesses. It is an omnichannel in the sense that it allows marketers to reach their customers through multiple channels, all under the same roof.

With Omnisend, you can reach your target audience through email, SMS, push notifications, social media, and more. This wide variety of channels can help you achieve a wider audience and increase your revenue.

Omnisend works with various eCommerce platforms such as Shopify, Shopify Plus, Woocommerce, Magento, BigCommerce, and many more. It markets itself as “marketing automation software that helps eCommerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel.”

Powerful Features of Omnisend

Below are some of the powerful features that Omnisend offers to eCommerce businesses looking to increase their sales and revenue.

Versatile Lead Capture Forms

Omnisend offers a variety of lead capture forms to help you collect customer information. With its lead capture forms, you can turn your website visitors into subscribers. You can either opt for the Signup boxes that stay visible at the bottom of the web page or use Popup forms.

The software also offers a Wheel of Fortune signup form that uses gamification to capture leads. You can also create landing pages to help you capture more leads.

Multiple Channels for Reaching Out to Customers

Unlike most eCommerce marketing tools, Omnisend doesn’t limit itself to just email. The software allows you to add SMS, Facebook Messenger, web push notifications, and more. This feature allows you to reach your target customers wherever they are. The more customers you can reach out to, the more sales you will generate.

Email Marketing

Omnisend allows you to create and manage email marketing campaigns. The software comes with an easy-to-use drag-and-drop visual content editor to help you create emails in minutes.

It also offers customizable email templates so you can spend less time designing emails for your outreach campaigns. Omnisend offers CTR boosters to help you increase email engagement. Some of these CTR boosters include scratch cards and dynamic discount codes.

Marketing Automation

You must reach out to your customers at the right time. Omnisend helps you do this efficiently. It has powerful automation features that allow you to set up smart triggers so that customers will receive the right messages at the right time.

Contact Segmentation

Omnisend has a smart segmentation feature that helps you to segment your customers into lists. You can segment them into different categories based on criteria such as the channel they use to subscribe, shopping behavior, campaign activity, and other standards of your choice.

You can also send personalized messages to each subscriber management. It will help you create targeted campaigns that can increase your customer engagement.

Advanced Reporting

Omnisend offers reports to help you track the performance of your campaigns across different channels. You can track your sales performance and analyze which messages provide the best ROI. You can compare the performance of your sales campaigns daily, weekly, or monthly.

Omnisend Pricing

Omnisend offers flexible pricing depending on your lead size and business needs.

Free Plan

This plan is ideal for new eCommerce businesses and individuals who want an easy way to send out emails. With this plan, you can send 15,000 emails per month. The features that are included in this plan are:

Email campaigns
Reports
Signup boxes, pop ups, and forms

Standard Plan

The Standard Plan allows you to automate your email campaigns and reach out to customers through SMS marketing. This plan costs $16 per month. You can also send 15,000 emails monthly. The features that are included in this plan are:

Email automation
Audience segmentation
24/7 email and chat support
SMS campaign and automation

Pro Plan

This plan allows you to enjoy the full power of Omisend’s omnichannel capabilities. Along with SMS marketing, you can reach your customers through other channels. This plan costs $99 monthly and has the following features:

Advanced reporting
Priority support
Google customer match
Push notifications
Facebook custom audiences

Enterprise Plan

You will need to contact Omnisend for the pricing of this plan. It has all the features in the Pro plan along with the following additional features:

Email account migration
Dedicated account manager
Facebook messenger
Custom IP address
Deliverability support

The Verdict

Omnisend helps you save time by automating most of your email and marketing processes. It allows you to create and manage your email marketing campaigns easily. And so does GetResponse.

BUT GetResponse is a pioneer in the world of email marketing. It is one of the most advanced and user-friendly email tools on the market today.

If you want your eCommerce store to become successful, you need a reliable platform with the best tools. For this, we recommend GetResponse.

Tags:getresponse, omnisend