Starting a business is not a one-way process. You need to consider important aspects and factors that play a huge role in its success such as operational excellence, customer relations/communications, and financial management.

The digital age allows many us to create bonds with people from distant lands and countries. Acquiring global connections is an advantage, especially to starting businesses and entrepreneurs alike. Developing the ability to persuade the general public even from places that one can’t easily traverse to, is a power move that only strategic and opportunistic entrepreneurs can do. 

Many business specialist programs offer a wide array of services that are supposed to benefit a budding entrepreneur to start and market their businesses online and offline. But like most sly marketing tactics, many of these programs do not live up to the services that they offer, leaving many hopeful commoners to lose faith and eventually give up.

We look into two programs that are leading and trusted by many of its users when it comes to all-in-one marketing services, GetResponse and Ontraport. Our goal is to overview the various services that both programs offer, differentiate the extra features that they offer, and how it can benefit you as a user and to conclude a solid decision based on the various price plans that both programs offer. This can help you, and many potential readers pick what’s best for them based on the programs’:

• Capabilities
• Accessibilities
• Authenticities 
• and its Financial Efficiency   

Marketing 

GetResponse

Starting with GetResponse’s renowned AutoResponders, these are personalized e-newsletters that correspond based on the actions of the possible lead. Thus, it allows a hassle-free conversation between the seller and the buyer. AutoResponders are also programmed to be sent as Letters of Notification for current contacts that are part of the user’s subscribers list. (READ More: How to use GetResponse: THE BEGINNERS GUIDE)

GetResponse also has Social Advertisement and Marketing Campaigns to further expose the user’s catalog of merchandise to the general public. Along with this is the user’s personalized CRM Pipeline, where they can orderly manage the flow of lead generation and subscription continuation. This dramatically boosts the positive reception of the user’s online business based on the general public’s reaction. 

Ontraport 

Ontraport also offers features that can maximize the efficiency of online marketing, one of which is the 2-Way SMS Messaging. In contrast, the sender and the user can market while communicating with their lead simultaneously through sending notifications with their lead’s contacts. Ontraport is also affiliated to numerous partner programs that can conveniently help certain users that have used or are currently using some of the same affiliated programs. This can ease the method of data integration from 3rd Party programs.  

Both programs also offer the same features that can be beneficial to its user. A/B Split Testing is a type of examination. In contrast, the user is allowed to choose between two of their personalized letters and test whether the other receives much more positive feedback than the other. Marketing Automation is also a common feature that the user can encounter. It purely functions as the very form of online marketing where it can fully optimize the number of conversion rates and thoroughly analyze the number of potential conversions based on the former data. 

Selling

GetResponse

Let’s start with GetResponse’s eCommerce features. This program mainly tackles online transactions. Not only does this program allow website building, but GetResponse also grants its users access to set up their digital shop. With its Conversion Funnels, GetResponse allows its users to have their Order Forms, Sales Analytics, ProductCatalogues, Abandoned Carts, and of course, Online Transactions. 

These conversion funnels act as systematic guidelines to the sales and profits that rack up continuously based on the merchandise that is being sold, making it easy for the user to analyze the percentage of ROI throughout the process.

Ontraport 

Ontraport‘s eCommerce features have a Metric Dashboard that keeps the balance of the user’s sales and incomes. This specific function allows the user to compare and analyze the former and current rates of sales based on its percentage of sales etc. Alongside the dashboard, Ontraport also offers a Secured Open API. A wide array of Ontraport Project selection is also provided, whereas the user can freely navigate a hundred of business projects that can assist their generation in lead percentage. 

In addition to the previous features, both programs also offer outstanding CRM – Customer Relations Manager that helps alleviate the pressure of connecting with current and former leads and Business Automation that unlocks the access to acquire a systematic flow of transaction that is convenient for the user’s leads.  

Publishing

GetResponse and Ontraport

Both GetResponse and Ontraport offer their users to freely customize their landing page and website through the respected programs’ domain. There are currently 2 (two) types of customization, the Standard and the Modern. Both of which are very user-friendly and can help anyone regardless of their background.  

Support

GetResponse and Ontraport

Both programs have 24/7 Live Support as part of their customer service. Many users of this have guaranteed that both programs excel at prioritizing and assisting their customers in any way possible. 

Other Features 

GetResponse 

• Educational & Personalized (Secured) Webinars 
• Safe Account Authentication 
• Third-Party Program Integration 
• Discount Referral Program 

Ontraport 

• Postcard Marketing 
• One-Click Upsells 
• Custom Object  

Pricing Packages

The following are the number of plans and subscriptions that both programs offer, alongside the plans are the number of features one can unlock once they subscribe to a specific plan.  

GetResponse 

• Free Trial – Good for 30 Days
• Email – This plan costs $15 per month
  • Adds 1000 contacts to the user’s contact list 
  • Access to Email Marketing and Marketing Automation 
  • Additional 1 User 

• Pro – This plan costs $49 per month 
  • Adds 5000 contacts to the user’s current contact list
  • Grants access to the Email Plan Features, along with: 
    • Scoring 
    • Abandoned Carts 
    • Web Event Tracking 
    • Automation Segmentation 
    • 100 Webinar Attendees 
    • 3 Users available 
    • CRM 

• Max – This plan costs $165 per month 
  • Adds 10,000 contacts to the user’s contacts list 
  • All-Pro and Email Plan feature, including: 
    • Custom DKIM 
    • 500 Webinar Attendees 
    • Salesforce Integration 
    • 5 Users Available 
    • CRM

• Enterprise – This plan costs $1,999 per month 
  • Additional 10,000+ Contacts
  • All Max, Pro, and Email plans, including: 
    • Account Manager 
    • Dedicated Infrastructure 
    • Dedicated IP Address 
    • Max mailout Performance 
    • Deliverability Consulting 
    • Ten users available

(READ More: GetResponse Pricing Plans)

Ontraport

• Free Trial – 14 Days Free Trial
• Basic – $79/mo
  • 1,000 contacts
  • Unlimited emails
  • One user 

• Plus – $149/mo
  • 2,500 contacts
  • Unlimited emails
  • Two users 

• Pro – $297/mo
  • 10,000 contacts
  • Unlimited emails
  • Three users 

• Enterprise – $497/mo
  • 20,000+ contacts
  • 200,000 emails monthly
  • 5 users  

The Verdict

Both programs have desirable aspects within it due to its functionalities, many of its users’ capabilities to dish out solutions for specific situations. 

With that said, if you are planning or are already a starting entrepreneur, it would be safe for you to choose GetResponse as your first building block. Due to its diverse yet complex set of multi-functional tools, many solopreneurs and specialists believe that it is much more reliable for your business’ first year. As soon as your sales growth has remarkable results, it would be best to invest in a much more advantageous plan that GetResponse offers so that you can relish its benefits more satisfyingly.  

Ontraport, on the other hand, is the right choice for many medium to large enterprises to use due to its free access to its complete set of tools. The only downside of this is the price point that cannot be guaranteed, especially if you are a freelancer that doesn’t need that many options, making it hard to comprehend for beginners and rookies alike.