Because of the Internet, anyone can venture into the business world nowadays. There are several online platforms out there where you can easily set up a digital store and reach a lot of people. 

As an entrepreneur, it’s important to be constantly looking for ways to improve the way you do your business, especially your marketing. Luckily, there are several tools that you can equip yourself with to achieve this for your business. 

We look into GetResponse and Leadpages – two programs that you can use to better your online business. Fortunately, Though both programs provide the same set of tools, each platform has its own benefits and differences. This comparison will inform you of the possible pros and cons of each program and should guide you on how to use the services and utilities that each of them offers. 

Let’s analyze them and see how we can use their differences to our advantage.  

GetResponse 

GetResponse is an all-in-one email marketing software to help your online business, service, or blog reach its full potential. 

Established in the 80s, GetResponse is one of the very first autoresponder companies. Since their establishment, GetResponse has continuously leveled up its services – from email responders to eCommerce accompanied by webinars and website-making – to aid any aspiring entrepreneur. GetResponse is focused on becoming an all-in-one solution for entrepreneurs for different online transactions. (READ More: A comprehensive Review: Why use GetResponse)

The following are the powerful features that are offered by GetResponse in their program:  

New Features

Built-in Landing Page Creator

If you want to capture leads online, you’re better off using a landing page. Landing pages are at the heart of any solid email marketing strategy and it’s sole purpose is to follow up on any offer you promised.

The drag-and-drop feature within the page creator of GetResponse allows users to drag and drop certain web elements so they can personally customize their landing pages with ease. (READ More: THE ULTIMATE GUIDE: How to use GetResponse for beginners)

Advanced Automation

This feature lets the user build scalable workflows that are fitting for the primary recipient’s response. This, in turn, enables the user to segment the exact type of subscribers based on their journey/response.

 Conversion Funnels  

This purely functions as the guide in the eCommerce aspect of the program. This can be utilized in ways where a user can produce their own set of product catalog for leads to see. It can also function as a transaction phase when a payment is being made. 

Main Features

Email Marketing 

• Newsletter Creation 
  • This feature allows a user explicitly to customize their e-newsletters personally. Accompanied by Templates that are designed to accommodate a specific taste the user has for their letters. 
  • Not only that, but it also reacts to the device that the user is currently using – may it be through their phone or laptop, it can adapt naturally. It also has a preview function so you can see it in different available forms of medium. (READ More: How to set up GetResponse for email marketing)

• CRM  
  • GetResponse allows its users to specifically choose from their mailing list on a certain CRM Pipeline that will be based on their actions. (Form Completions, Mail Opening, Online Purchases, etc.) 
  • They also allow specific third-party platforms to be integrated on the users’ CRM; that decision ultimately depends on the user’s choice.
  • Autoresponders – A user can fully customize a specific e-newsletter that stands as an immediate responder based on the receiver’s action. This also comes with templates. 

Data Analysis 

This allows the user to freely segregate necessary analytics that shows complete data of reaction from their newsletters or any form of emails. The analytics itself reports using the  following commands: 

• One-Click Segregation. This option lets the user view the number of subscribers who have participated so they can choose which of them can be notified in the future. 
• Subscribers’ Metric System over time. Here, you can find the duration of interaction that has happened between the user’s subscribers and their newsletters. 
• E-Newsletter Performance Comparison. This lets the user review the performance of their e-newsletters.

eCommerce 

With the Introduction of Conversion Funnels, customers and sellers can process an online transaction whenever they buy or sell a particular product from the said catalog. This comes with forms that pertain to the said transaction.  

Webinars 

• Accompanied by a customizable video hosting, A live web seminar can also be conducted by lecturers from GetResponse as an act or online Marketing. 
• Online Content Creators are also provided with webinars by the program itself so they can be guided throughout the process, instructing about the basic rules and regulations, etc. 

Support 

Accumulating 350,000 Customers around the globe, GetResponse can project its goals in a Live Chat (24/7) where they can assist incoming users. (READ More: GetResponse FAQs)

 Authentication 

Their program is fully supported by Sender Policy Framework (SPF) & Domain Keys Identified Mail (DKIM). Rest assured, the user’s account will be programmed to receive feedback that would be beneficial. 

Leadpages

Known by most of its users as the best leading page creator there probably is, Leadpages has also attempted to rival many programs that are venturing to the field of eCommerce. Based in Minneapolis, It was founded by lay Collins, Tracy Simmons, and Simon Payne. This program offers online marketing software as its specialty.  

The following are the leading & newly added features that  are offered by Leadpages in their program:  

New Features

User-Friendly Landing Page Builder Interface 

You can host the Leadpages pages that you create on the hosting provided by Leadpages itself. This is good if you want to eliminate hosting charges for your campaigns. 

The ability to conceptualize and materialize your site or landing page has been a gift to others, especially to those who aim to start their online endeavors. 

Call To Action Commands 

• LeadBox, LeadDigits & LeadLinks. 

• As the name suggests, these new widgets inside the Drag-and-Drop Builder of Leadpages can directly link a viewer/lead to a specific link that is customized by the user’s choosing. 
• This is one of the most convenient ways of accumulating sales, due to its rapid process of collection of sales, it has been one of the most recommended tools in Leadpages. 

• • LeadBoxes – these are little pop-ups that, when triggered by a potential customer, automatically lead them to a site that may indicate a two-step operation for a subscription. 
  • LeadLinks – You can integrate a link within your landing page or site so that the customer can be directed to your sublist or into your webinar. 
  • LeadDigits – This lets your customers operate via their mobile phones and then automatically signs them up into your email subscription. 

Main Features

Landing Page Builder  

• Once you subscribe to LeadPage, you have already been given a chance to start your landing page. They will present you with 2 Categories of premade web Templates that you can choose from. First is the Standard Editor, which is the Older version, this particular version restricts the newer Drag-and-Drop Editor to be used. 
• But the user will still be presented with 300+ Blank Templates that they can freely choose from. 

Webinars 

Much like GetResponse, Leadpages also offers webinars that can be both Publicly and Privately initiated by content creators within the program. This function is mostly used by eBooks Sellers and Personal Merchandise Sellers alike.  

User -Friendly A/B Testing 

Data from different websites such as Google Analytics, Pixel, etc. can also be observed in the user’s built-in dashboard analytics. 

Marketing Integrations 

Unlike GetResponse, Leadpages is yet to provide its Email Marketing, CRM, and Payment gateway software, to name a few. But they still allow external websites to be integrated into their program.  

GetResponse vs Leadpages Pricing

Both programs do not allow free subscription, but still are open for a limited free trial. Within that free trial, some unique features are restricted to be used by the user.  

So let’s analyze the costs so you can choose which is more budget-friendly. 

GetResponse 

• Offers Free Trial (30 days)
• No Free Subscription
• Offers 3 Plans 
  • Basic – $15/mo that sends an unlimited number of emails to up to 1,000 subscribers. The primary usage of all the Marketing, Web Building, and eCommerce tools, but limited. 

• • Plus – $49/mo for up to 1,000 subscribers with a fully unlocked set of tools and 3 Conversion Funnels. 

• • Professional – $99/mo for up to 1,000 subscribers, Unlocks Special Feature such as Complete Set of Tools, 5 Conversion Funnels, 300 Webinar Attendees, 5 Team Management Users, eCommerce 

• • Max — negotiable. This specific plan unlocks Special Features such as 5 Automation Builder, Complete Set of Tools, 5 Conversion Funnels, 500 Webinar Attendees, 10 Team Management Users, and full accessibility to eCommerce.  

(READ More: GetResponse Pricing Plans)

Leadpages  

• Standard Annual – $25/mo 
  • Website Builder1 Free Domain (w/ Annual Purchase)
  • Mobile-Responsive Site Templates 
  • Unlimited  

Landing Pages/Unlimited Domains 

• • All Page Templates and Pop-Ups 

• Pro Annual -$48/mo 
  • All that was stated above, but the exception is a Free Domain Registration (w/ Annual Purchase).
• Advance Annual -$199/mo
  • All-Pro Features  
  • Plus 5 Sub-Accounts 
  • Phone, Chat, and 1st Priority Email Support 
  • HubSpot, Marketo, and Salesforce Integration 
  • Connect up to 50 Domains  

Pros and Cons

While there is no perfect product in the market, we can always balance the pros and cons of each program to know which best suits our needs. We list below the pros and cons of the programs that would help you enlighten from the circumstances.  

GetResponse Pros

• The Basic Plan offers enough as it is. If you’re just a beginning entrepreneur, then the Basic Plan is the safest route you can use. With the arsenal of tools that it offers, you can do all the necessary tasks with no worries. 

• All Plans allow you to access A/B Testing. This can potentially save you a lot of money. 

• Marketing Automation’s performance is truly outstanding. 

GetResponse Cons

• The Drag-and-Drop Interface still needs some improvement. 
• Phone support is only allowed once you subscribed to the Max Plan.  

Leadpages Pros

• Easy and Comprehensible Drag and Drop tool
• Helpful add-ons (LeadBox, Links & Digits)
• Alert and Responsive CTA Actions.  

Leadpages Cons

• Lower price limits the usage of the essential tools. 
• The monthly subscription fee may be too pricey for a casual user.  

The Verdict

GetResponse is a good and safe investment to help establish a foundation for your online marketing. Leadpages is also a trusted and beneficial option if you want to focus on building your website and landing pages. 

In the end, you don’t necessarily have to choose between the two. You can use both programs and integrate them to make use of two powerful platforms!