Technology has opened doors for marketers and entrepreneurs to reach out to more people from all walks of life across different devices. A number of entrepreneurs have already gained prominence by taking advantage of this opportunity to lengthen the exposure of their products or services, and expand their territory further. 

Several platforms have emerged over the years to cater to the digital advertising and marketing needs of entrepreneurs. Marketing programs GetResponse and OptinMonster have both emerged from being marketing tools to also being eCommerce platforms. 

Both platforms take pride in the services that they offer – some of which may have the same function. In this article, we dive in to scrutinize both platforms to help you find out which may be more reliable and is best suited for your needs. To identify the victor in this comparison, we will look at their features, merits, drawbacks, and price points. 

GetResponse 

Started as an auto-responding software, GetResponse rose to fame in 2006 when it successfully acquired at least 350,000 customers in the fifth year of its operation. Since then, they were able to maximize their base of operations through international offices that are scattered around the globe. (READ More: Why choose GetResponse and why should I sign up for it?) 

Its notable features include:

• Email / Social Media Marketing 
• eCommerce 
• Report & Analytics 
• Work Automation

• Customizable Customer Relations Manager 
• Workflow Automation 
• Conversion Funnels 
• Personal hosted Webinars 
• Third-Party Program Integration 
• Website and Landing Page Editor 
• Discount Referral Program 
• Live 24/7 Support (covered in all mediums)

GetResponse is ideal for: 

• Freelancers
• Small Businesses 
• Medium Companies 
• Huge Enterprises 

One of the known aspects of GetResponse is its outstanding Email Marketing services. This same function allows its users to write letters personally and freely pick a design of their choice to complement their letters. These letters are then adequately put into a conventional and working CRM Pipeline that automatically categorizes the letters based on the responsive action that is given to the lead’s state of action. 

Not only does it offer a stable and ordered mailing, but it also allows its user to personally customize a set of a mailing list that will be able to receive certain types of information regarding the user’s offers. People that are a part of this mailing list are potential leads and current customers that support the user’s business. 

According to their plans, they have a certain amount of contacts that they will automatically induct to the user’s mailing list. This amount of connections depends on the program the user has subscribed to. 

Besides, its CRM allows the user to conduct a significant split testing on individual emails that, when finished, allows its user to see the percentage of lead generation both mails can accumulate based on their engagement factor and content. A/B Testing allows these collective sets of data to show insightful information to its user, making it a handy tool that can help its users accumulate a large percentage of potential leads. 

GetResponse also has started to offer the ability to create a digital platform for their business – may it be online courses or online markets, to their customers. It’s resident Conversion Funnel made online transactions in GetResponse’s domain possible and accessible to anyone. 

Along with its user-friendly Drag-and-Drop Website and Landing Page Editor, many people who have no web layout specialist or encoding backgrounds have gained access to GetResponse’s accessible and comprehensive interface.  

OptinMonster 

Known in the online business industry as one of the powerhouses when it comes to customer acquisition alongside its conservation rates, this feature alone lets OptinMonster to be used by small businesses and non-developers alike. With its new and beneficial ExitIntent Technology, many of its users value the loyalty that OptinMonster serves.  

Some of its notable features are:

• Excellent Lead Generation System
• Social Media Marketing 
• High-Conversion Forms 
• Engaging Advertisements 
• Conversion Rate Optimization System 

• Unique Animation Effects (MonsterEffects)
• Exit-Intent Technology 
• MonsterLink 2 Step-optin Technology 
• Modifiable Conversion Forms
• Built-In Analytics 
• A/B Testing 
• Pop-Up Type plugins 
• Page-Level Targeting 
• Discount Code

Ideal for:

• Freelancers 
• Small Businesses
• Medium Companies 
• Huge Enterprises 

Many of OptinMonster’s users have testified that they have accumulated a rough +600% rates on their Conversion Rate Optimization, alongside the MonsterLink 2 Step-optin Technology it has allowed many of its user’s website links to turn into 2-Step Opt-in process that is proven to help raise a huge number of a percentage to its user’s customer rate. 

Besides, OptinMonster has also integrated a new system of technology that allows its users to personally track the behavior of their subscribers based on their actions and interests within the OptinMonster domain. As soon as a potential lead decides to be a part of the user’s subscriber list, the data based on this specific lead, including their behavior, particular interests, and location, are then to be sent to the user so that they can monitor these possible leads. 

This program also administers personalized pop-ups that are directly customized by the user. These pop-ups include a variety of data capture forms, on-site bars, direct-message pop-ups. It should also be mentioned that the user can personally modify every one of these pop-ups. Making it susceptible to their wishes and personal desires when it comes to their online marketing, but the program also allows the user to fully engage in the creative process of making their pop-ups and messages. 

Pricing Plans

The following are the price ranges and the plans that are offered alongside each plan by both the programs. The data below also includes the following restrictions that shall be accessed once you choose a specific plan. 

 

GetResponse offers Free Trial, Email, Pro, Max, and Enterprise plans. 

• Free Trial – 30 Days 
• Email – $15/mo 
  • Auto 1,000 Contacts 
  • Access to Email Marketing 
  • Access to Marketing Automation 
  • One user
• Pro – $49/mo 
  • Auto 5,000 Contacts 
  • Access to all the Email Plan, including: 
  • Scoring 
  • Abandoned Cart 
  • Web Event Tracking 
  • Automation Segmentation 
  • 100 Webinar Attendees 
  • Three users Available 
  • CRM 

• Max – $165/mo 
  • Auto 10,000 Contacts added 
  • All-Pro Features, including: 
  • Custom DKIM 
  • 500 Webinar Attendees 
  • Salesforce Integration 
  • 5 Users Available 
  • CRM 

• Enterprise – $1,199/mo 
  • 10,00+ Added Contacts 
  • All Max Features, including:
  • Account Manager 
  • Dedicated Infrastructure 
  • Dedicated IP Address 
  • Max mailout performance 
  • Deliverability consulting 
  • Ten users available 

 

OptinMonster offers Basic, Plus, and Pro plans. Unfortunately, They do not offer a free trial to their potential customers. 

• Basic – $9.00/mo 
  • Unlimited Optin Forms 
  • A/B Split Testing 
  • Page-Level Targeting 
  • User-friendly Reporting 
  • One site only 

• Plus – $19.00/mo 
  • All Basic features 
  • Sidebar Forms 
  • After Post / Online Forms 
  • Content Locking3 sites 

• Pro – $29/mo 
  • All Plus features 
  • Exit-Intent Technology 
  • Referral Detection 
  • Mobile Specific Forms 
  • Yes / No Forms 
  • Slide-in Scroll Trigger Boxes 
  • Smart Canvas Forms 
  • Full-Screen Takeovers 
  • Campaign Scheduling 
  • Unlimited Sites2 
  • Sub-Accounts 
  • Priority Support  

The Verdict

Both programs are explicitly made to acknowledge their capabilities as marketing services. But still, there are some faults and nuances that can be stated about these programs. 

GetResponse is advisable, especially by marketing specialists, as a foundation for your online business. If you’re looking for an application that offers an all-in-one package, GetResponse is your friend. Because of its ability to allow eCommerce Transactions, provide Marketing assistance, and Set up Marketing Campaigns, many upcoming beginners tend to rely on GetResponse due to its versatility. 

On the other hand, if you are an established entrepreneur who is struggling to maintain a consistent percentage of lead and sales, OptinMonster may be a good option for you. It has the ability to reverse the abandonment of many potential leads from your site.