Email is one of the most effective marketing channels for revenue generation and customer retention. To drive sales, you can add value by staying in touch with your customers, sending coupons or discount coupons to them for their use in-store or at your online shop, or sending out personalized emails with product recommendations that can entice the recipient to act on your offer.

Email marketing is impactful. Businesses that use email to share their company’s milestones or stories not only succeed in keeping their customers informed but also in establishing emotional connections with them.  

More and more marketing teams are taking advantage of the power of email marketing so it is important to make wise choices in your execution to help you stand out from the competition.  

User-friendliness, versatility, functionality, and efficiency are time-saving features that are offered by some existing email marketing platforms. They can help increase your email subscriber count and average engagement rates.

While there’s no shortage of email marketing tools that can help you accomplish these various tasks, it is only right for you to find and use the best tool to help you work smarter and more efficiently. 

In this article, we will focus on two of the most popular email marketing tools today– GetResponse and Market Hero. We will review their benefits, features, and pricing to know which is the better tool for your business.

Let’s start with GetResponse. 

What is GetResponse? 

GetResponse is a popular email marketing service that is fool-proof and can get the job done. The platform makes it simple and problem-free to produce professional-looking emails and landing pages. 

It has an email intelligence feature that allows you to maximize the effect of your projects. You will be able to track, gauge, and evaluate your efforts quickly. GetResponse empowers you to measure site conversions, compare follow-ups, see per hour variations and segment subscribers with a single click, and make intelligent decisions rapidly. (READ More: How to use GetResponse)

Powerful Features of GetResponse

Below are some of the powerful features of GetResponse. 

Marketing Automation

The marketing automation feature of GetResponse allows users to build scalable workflows based on customer journeys. Action-based autoresponders enable the creation of messages that are activated by specific recipient actions. Moreover, GetResponse offers users advanced division tools to divide their contacts into subgroups and tailor emails properly. 

Landing Page Builder

GetResponse has an intuitive drag-and-drop landing page builder that enables users to create 100% responsive landing pages and web forms. Online marketers can build web pages for sales, webinars, thank you’s, opt-ins, about-me, and downloads in simply a couple of minutes. Moreover, GetResponse allows subscribers to test, analyze, and optimize their pages to increase conversion rates. 

Comprehensive Reporting

GetResponse has strong reporting capabilities. It shows reports straight in the dashboard, providing a brief overview of project success through pie charts and raw numbers.  

The Email Analytics section supplies additional detail, with a line and bar chart for clicks, unsubscribes, opens, grievances, and bounces. For every report, users can see which customers within their email list carried out any given action. 

Webinar Integration

The GetResponse webinar platform integrates well with GetResponse email marketing, allowing its users to host product statements, demonstrations, and training sessions. The features consist of presentation sharing, chat moderation, surveys, desktop sharing, participant management, and VoIP abilities. Furthermore, GetResponse allows you to decide whether your webinar will be password protected or available to everyone. 

GetResponse Pricing

GetResponse provides a 30-day free trial for a list of as many as 250 subscribers with no credit card needed. However, if you add, delete, and then re-add a contact, it counts as two contacts. As soon as the trial expires, there are various plans readily available. 

The pricing format is rather complicated, with advanced plans becoming available as your business list grows bigger. Pre-paying for a worth of services will save you as much as 18%. 

Below are the pricing plans of GetResponse. 

Email

The cheapest email plan provides you with unlimited email marketing, autoresponders, and a landing page that can accommodate as much as 1,000 visitors monthly. 

•     Up to 1,000 subscribers: $15/month
•     Up to 2,500 subscribers: $25/month
•     Up to 5,000 subscribers: $45/month
•     Up to 10,000 subscribers: $65/month
•     Up to 25,000 subscribers: $145/month
•     Up to 50,000 subscribers: $250/month
•     Up to 100,000 subscribers: $450/month 

Pro

The Pro plan eliminates the constraints on landing pages and allows you to make as many of them as you like. You will also have access to webinars for up to 100 participants. A Pro account can accommodate up to 3 users.

•     Up to 5,000 subscribers: $49/month
•     Up to 10,000 subscribers: $75/month
•     Up to 25,000 subscribers: $165/month
•     Up to 50,000 subscribers: $280/month
•     Up to 100,000 subscribers: $490/month 

Max

The Max plan can accommodate up to 5 users and the max webinar guests to 500. You will also get a custom domain and an account manager.

•     Up to 10,000 subscribers: $165/month
•     Up to 25,000 subscribers: $255/month
•     Up to 50,000 subscribers: $370/month
•     Up to 100,000 subscribers: $580/month 

Enterprise

Enterprise provides a whole host of new features for bigger businesses trying to find highly personalized features. You’ll need to arrange a demo before registering.

•     More than 100,000 subscribers: $1,199/month 

(READ More: GetResponse FAQs; How to use GetResponse for beginners)

What is Market Hero?

Market Hero is a marketing automation tool that helps users respond to emails, social media, and other features. The program is a tool beyond being an autoresponder and dives into the sea of sales, advertising, and what emails can do. 

The functions of this tool can help you analyze, control, and understand all the leads that come through your system. It enables you to separate the customers from the rest of the audience.

Market Hero started as a tool to show people how leads are growing in their business and keeping track. Alex Becker, the founder of Market Hero, is also the designer of many SEO tools in the market, making him a reliable resource person to counsel and direct people’s ideas on their business. 

Powerful Features of Market Hero

Below are the powerful features of Market Hero. 

Customer Segmentation

Market Hero allows you to give customers personalized treatment, segmented by several criteria. It enables you to do just that, always depending on your business’s needs and marketing strategy. 

Safe Data

Several users are concerned with how their data is being used and for which purposes these are being used. Market Hero safely stores this information, and users can trust the platform to do so. 

Its user agreement states their strict data management policies, making explicit how they can’t use or sell contacts, making all data malversation illegal. 

Free Training

Signing up for Market Hero means having a list of marketing training opportunities that help business owners learn more about email marketing, paid ads, search engine optimization, and sales. 

Online courses are usually expensive, and not all of them know the exact needs of a business. Market Hero develops online training to help your business needs alongside automating their marketing efforts. 

Customer LTV

One of the best features of Market Hero is the ability to keep close track of your investments, including the money you put on bringing new sales. Customers differ in value. Some are loyal, and others were simply curious or aren’t attached to your brand.

Market Hero allows you to calculate each customer’s lifetime value on your list and how valuable they are to you. 

Live Support

Any email marketing tool that does a great job in live customer support earns its users’ trust immediately. Market Hero is always available day and night. 

Funnel Creation and A/B Testing

Every test and funnel you want to keep track of is available at Market Hero, which has tools for each and every one of these perks. 

Loyalty Benefits

Being a loyal customer of Market Hero comes with added benefits. There are several benefits to being a brand’s frequent customer, and the profits will just keep going. More training, books, and gift cards are waiting for those who stay. 

Market Hero Pricing

The pricing of Market Hero scales like most other autoresponder email marketing tools available. 

Its pricing starts at $19/month for 1,000 email subscribers and goes up to $950/month for their 100,000 subscriber top plan. They also can handle a custom size email list. If you choose to pay annually, you can get 15%. 

GetResponse vs Market Hero: The Verdict

You can not go wrong with choosing any of the two. 

Market Hero may not be for those on a tight budget. However, it is a good choice for anyone with serious interest in building a list to maximize their marketing potential. 

GetResponse is the more affordable option to host and communicate with an email database. We highly recommend this tool because you get substantial value with this product.