Email marketing is another means to reach out to your audience. But what’s special about it? Because of its intimate nature, where the message is delivered into a recipient’s inbox, it is a more effective way of building relationships and trust.

AWeber and Builderall are software applications with email marketing capabilities. These two programs have been in the digital marketing industry for a long time and have built an impressive amount of user-base. 

In this article, we look into both applications to compare which one is best suited for your email marketing needs, including a rundown of each programs’ relevant features. 

Email Marketing: Qualities of a top program 

The following is a set of qualities that you can use as a checklist to determine whether a software application is worth looking into further.

• Does it offer a variety of email marketing capabilities?
• Does it have design and personalization capacities?
• Is there enough analytics and data tracking features?
• How good is the email deliverability? 
• Can it be integrated with other trusted third-party applications? 
• Does it offer affiliate marketing?
• What are the data security measures?

These are basic questions you should be asking but before you consider fully investing in it, see if you can add more questions that are more tailored to your business’ or service’s demands.  

A lot of applications like AWeber and Builderall also have functions that can do more than email marketing, and can be quite useful for your overall digital marketing strategy such as:

• Publishing utilities
• Social media connections
• Search engine optimizations
• Responsive UI
• Multi-hosting capacity
• eCommerce processing

We’re focused on email marketing in this article but marketing comes in different forms so you may also want to consider these features when looking for the right program for you. 

Origin

AWeber

AWeber was founded by Tom Kulzer in 1998, and was developed to help small businesses communicate with their customers and prospects through permission-based email marketing. 

Coming out early in the game, AWeber is a pioneer and was used as a blueprint of many software applications that followed. 

Now with over two decades of experience, AWeber has evolved into an all-in-one digital marketing platform, offering features beyond email marketing. It has been able to assist over one million small businesses worldwide. 

Builderall 

Builderall is an all-in-one marketing platform that was developed in 2011 by eBusiness4us, Inc. 

Erick Salgado founded eBusiness4us, Inc. in 2008 to mentor entrepreneurs. 

Over a decade in, Builderall boasts more than 250,000 satisfied users. 

Features: Main email marketing tools

AWeber

AWeber was one of the first applications that introduced autoresponders, a standard feature that is used by many email marketing tools today. 

Another forte by AWeber is list segmentation, which allows users to collect and divide contact data. A very useful tool for users who have target audience types. Segmenting contacts can organize data by tagging each contact based on dates, location, and interest. 

AWeber also has newsletters, which are much like autoresponders but instead of mails, newsletters contain updates. 

AWeber also tracks analytics for each email. Users can check the performance of their campaigns so they can make data-informed changes to their marketing plans. 

Of course, AWeber also allows customization in its emails with its built-in editor, a drag-n-drop builder. With the drag-n-drop builder, users can easily compose mails by dragging and adding elements that they want. They can also add photos to personalize their emails further.

Here is a rundown of AWeber’s email marketing tools:

• Autoresponders
• HTML Email Templates
• App Showcase
• Subscriber Management
• Subscriber Segmentation
• Email Analytics
• Email Marketing Analytics
• Direct Email Marketing
• Permission Email Marketing
• Bulk Email Marketing
• Business Email Marketing
• Best Email Marketing
• Email Marketing Campaigns
• Blog Newsletters

Builderall

Builderall, unlike AWeber whose first function was email marketing, was developed to help entrepreneurs build pages and sites, hence the name. However, since Builderall is an “all-in-one” solution too, it offers a variety of digital marketing tools. 

Alongside its publishing and design section, including app builders, Builderall has its own email marketing tool called MailingBoss. It can do the following:

• Contact List Builder
• Workflow builder
• Email Analytics
• Autoresponder
• E-News

Comparisons 

AWeber and Builderall are both categorized as SaaS or Software as a service. It’s in the nature of these programs to fail at some point in tiny details so don’t be too disappointed when this happens. 

Even so, both programs excel at a specific utility. Since both are flexible “all-in-one” programs, it’s safe to say that they are equal in some parts. In order to figure out which of them is the better program for you, we’ve categorized some of its features to look into some of their strengths and weaknesses.

Email Marketing

It’s no surprise that Builderall would lose in this category. Even if it has a more modern take, its capability is no match to AWeber who has been doing this for over 20 years.  

Verdict: AWeber is better in email marketing. 

Personalization

Having the ability to devise your own ad campaigns and tailor it to your business is a great thing, especially for creative and freelance entrepreneurs. Branding is everything if you aim for good recall. 

Lucky for users that need customization, they’ll work best with Builderall. Builderall has an advanced system when it comes to online marketing. Whether it be pages, sites, or emails, Builderall can do it.  

AWeber, even if it has a page and email editor, doesn’t match up to Builderall’s level.

Verdict: Builderall takes the point in editing. 

Analytics and Reporting 

Data is important so you can make informed and intelligent choices with your business. 

In AWeber’s and Builderall’s case, both offer comprehensive analytics. Each has systems that are accurate, detailed and are quick in action. However, we think AWeber takes the lead on this one because it offers extensive ways of analyzing data such as:

• Clickthrough percentage
• List growth
• Contact list tracker

Verdict: AWeber takes the analytics point. 

Pricing

A program’s price range is integral in picking good software.

Most of the time, price plans limit application’s available utilities. Some release each tool in bundles depending on the user’s occupation. This is not the case for either AWeber or Builderall.

AWeber depends on its pricing on subscriber count. Each plan includes all features available and is based on the user’s number of active subscribers. The more subscribers you have, the higher the price point:

• Up to 500 subscribers – $19/month
• 501–2,500 Subscribers – $29/month
• 2,501–5,000 Subscribers – $49/month

(READ More: AWeber’s Price Plans)

Builderall bases its plans mostly on two parts– Premium and Essential.

• Essential Plan – $29.90
  • Offers all the Designer tools and Mailing Boss
  • Limited amount of leads (10,000)
• Premium Plan – $69.90
  • Offers all the available tools
  • Unlimited leads 

Builderall also offers the fancy Funnel Club plan at $99.90. We wrote an article that details all of Builderall’s price plans, you can read more about it here.

The Verdict

All in all, we think that AWeber is the best choice for this use-case. Not only does it support new marketing methods, but it also excels in email marketing. It’s a great choice even for entry-level users.

Builderall is a good choice if you decide that your pages and sites are your top priority and email marketing can just complement it. 

With that said, we recommend that you try both programs out for yourself so you can get a better idea. We think that you cannot go wrong with any of the two, depending on your business’ needs. Both programs offer Free Trials!