There are so many programs out there that claim to specialize in online marketing, website and landing page building, and business management. With so many budding entrepreneurs needing aid in integrating their livelihood to a digital platform, it’s only right to study which one could provide the most efficient service before investing in one. 

We have done a lot of reviews and it is no secret that GetResponse is currently one of our most favored tools for email marketing here at Email Heist. Read on if you’re trying to decide if GetResponse is the right application for you or if you’re simply just trying to look for a digital marketing tool. 

The origin of GetResponse

GetResponse started its operation in 1998 and was first known as Implix, introducing the first email autoresponder. At that time, its founder Simon Grabowski allowed emailing agents to compose a specific letter that automatically responds based on the receiver’s action. This tool was then utilized and adopted by many up-and-coming entrepreneurs that have first insinuated integrating their businesses online and through digital platforms. 

The company has since rebranded its name from Implix to GetResponse to reflect the improvements and changes they have made in their services. Originally based in Poland, GetResponse has been able to create its first out-of-country support branch in Canada within its first 5 years of operation. Six years after that, GetResponse was able to operate on all continents, including Oceania; and a year after that, their team was able to procure 100 employees. 

Its accolades and achievements have since then grown as the years went by. This, in turn, caught the attention of large companies and enterprises that were in need of marketing and all-in-one services to solve their business problems. With its collective set of necessary and convenient tools, its users have also since then grew tremendously, which resulted in its success. Now, GetResponse is trusted by its 350,000 users from around the globe in 183 countries. 

Included in its features are responsive email designs, smart autoresponders, user-friendly landing page builder, and marketing automation, to name a few. They have been continuously evolving and improving their quality and services along as their number of users grow.

GetResponse’s competitors

GetResponse is an amazing tool but it is no longer entirely unique. Several other platforms have since risen claiming to do for your business what GetResponse also claims to do. Let us look into some of GetResponse’sl rivals and find out how and why they compare. 

To be able to conduct a fair and organized comparison thoroughly, we will be setting the programs’ ability to offer the following services – Marketing, Selling, Publishing, and Organizing capabilities – and discern the various advantages and disadvantages that each program provides to fairly deduct each of their certain remarks and downfalls throughout the process of elimination. 

Marketing: GetResponse vs AWeber 

One of the essential aspects of GetResponse is its competency in Email Marketing. As it specialized in autoresponders in its first years, it has since then innovated its marketing assets through different social media platforms. Not only does it offer its users to compose their autoresponders personally, it also provides a workflow for each autoresponder and its respective subscriber’s list, allowing its users to easily divide and analyze each recipient’s behavior through their interaction with the said mails thus resulting to a qualified sales funnel. 

AWeber is often compared to GetResponse due to its equal competency when it comes to marketing—known by many as one of the leading lead generator software in the field of digital marketing. AWeber’s reputation is, without a doubt, in par with GetResponse’s competency as sales and marketing software throughout the years. 

One of the most distinguishable features that both offer (and they’re nearly at each other’s neck at that) is their user interface and Split Testing. 

While both platforms launched in the same period, GetResponse and AWeber’s user interface have since then adjusted to the new and modern outlook of things. Some of its complex features have been modified and downgraded to a much more understandable and convenient form, allowing many of its users to grasp its utilities quickly. 

Split Testing is when a user can have two forms of the same letter as options to choose from. The interaction with the letters are automatically converted into data that the leading CRM will then analyze, allowing a user to see the response and effectiveness of each letter and use the said data as reference for future decisions. 

READ More: 

• MailChimp vs GetResponse vs AWeber: Which is best?

• AWeber vs GetResponse: The Epic Comparison

Selling: GetResponse vs BigCommerce 

GetResponse’s sales funnels and landing page builder tools lets its users personally pick and organize their product catalog that stands as their digitally integrated shop. These product catalogs and sales funnel is a game changer for GetResponse’s eMarketing feature as it allows online transactions, fill-up orders, customer conversion, and abandoned cart recovery to be processed within the program’s domain. 

BigCommerce is one of the leading eCommerce platforms in the Industry. It compares to GetResponse with its state-of-the-art selling functionalities that maximizes online selling. 

The only downside of BigCommerce is its inability to produce qualified product sales due to its inadequacy in Online Marketing tools, making it hard for entrepreneurs to stand up on their own feet.  

Publishing: GetResponse vs Leadpages

One of the powerful GetResponse’s features is its responsive Landing Page Builder. With GetResponse user-friendly interface, sellers and freelancers who have no coding background or any sort of experience regarding web designing can visualize and manifest their visions in a digital platform. (READ more: How to use GetResponse for beginners) This same feature is crucial to GetResponse’s revolutionary services because it grants its user access to set up an informative page that can help generate their visitor counts by a mile. Besides, this program provides auto responsive actions whenever the user is currently using a different device, whether it be through smartphones or laptops. This feature proves that GetResponse indeed could do what can be done. 

Leadpages, on the other hand, is a program that focuses explicitly on allowing its users to Build their Landing Page domains. Along with a wide range of templates that’s estimated to be at least 500+ that is also professionally designed and is segregated based on the landing page’s purpose, it gives their user a vast and efficient space to integrate their passion and dedication to a single landing page where visitors can in exchange, be converted to potential leads and sales. Due to Leadpages’ convenient arrangement, it truly is a capable and competent competition against GetResponse’s very own landing page builder. 

Fortunately, any email analytics or even sales analytics that a user is currently accumulating at GetResponse can be integrated to Leadpages’ domain, allowing LeadPages’ to generate sales through lead and site visitor converter. (READ More: GetResponse vs LeadPages: Which one should you use?)

Organizing: GetResponse vs PipeDrive

GetResponse’s ability to automatically manage the user’s email marketing and product contents is one of its unique selling propositions. These strategies are what allowed the program to be seen and heard by the netizens, to catch the attention of business people and enterprise-level personnel alike. Certain exposures such as these resulted in the major success that GetResponse has achieved throughout its 20 years of dedication and service.

When it comes to multi-functional management, Pipedrive’s management software could be potentially hard to read due to its wide array of automatically managed data. The collective data that Pipedrive excels at managing include Emails, Workflow, and Template management.

GetResponse’s aspect of business management is frankly still a work-in-progress. However, we wouldn’t worry much about that. As GetResponse have consistently proven over time, they are able to adapt, adjust, and excel rather quickly. The trials and errors that they encounter are key to achieve quality innovation. 

All-in-one: GetResponse vs Hubspot

Mostly compared to GetResponse due to the various similarities that both embody, HubSpot is famously known as an All-in-One Sales, Marketing, and CRM inbound program. Not only that, GetResponse also provides its marketers with all tools and utilities that are necessary to create compelling content, target the right spectators, and accumulate sales at least three times faster than their rivals. Another thing HubSpot specializes at is assisting businesses to enlarge their contact lists, and integrate email analytics directly to the system without complex export and merging. These services are what allowed HubSpot to attain the prominence and reputation that they still preserve until this day. 

Without a doubt, HubSpot has proven that it is indeed at the same level as GetResponse, and might even possibly surpass its capabilities and availability soon. Who knows? (READ More: Detailed Comparison: GetResponse vs HubSpot) 

Price Comparison

Now that we know the essential factors that play a great role in the success of a software program, let us see how much they all cost. Due to the inconsistent price difference, we focused on the much lower price of the spectrum of price plans of each program.  

GetResponse offers a 30 day free trial to its potential users. This specific plan includes the very basics of email marketing tools that can provide the same value of quality but with limited options of tools only. If you wish to migrate your data from GetResponse to AWeber, its cheapest being the Pro Plan with $16.15 per month. (READ More: GetResponse Pricing Plans and Packages: Which one should you get?)

BigCommerce’s cheapest plan, which is the Standard plan, caps at $29.95 per month. LeadPages will cost you $25 per month at its cheapest rate. Pipedrive’s Essential plan, however, will cost you an affordable price of $15 per month. 

If you ever plan on converting to HubSpot, their most affordable plan out of all 3, is the Starter package which costs $40 per month. This pack, in particular, has been recommended mostly by the HubSpot team by beginners who aim to start their platform at an affordable yet hefty price. Do note that these price ranges might vary from time to time for some developers wishing to offer discounts to decrease the possible bills that each user might encounter.  (READ More: Why choose GetResponse?)