Your online business can acquire sustainable success using effective marketing strategy, composed of online tactics like email campaigns with autoresponders, sales funnels, and lead conversion. Fortunately, through the help of specialized email marketing softwares like GetResponse and Sendlane, it has become easier for anyone to utilize marketing tactics. 

GetResponse was founded by Simon Grabowski and was first introduced its email autoresponder in the ‘90s, but it was in 2005 when it really rose to prominence in 2005 for its comprehensive arrangement of services alongside its famous AutoResponder 2.0. GetResponse currently offers assistance to 350,000 loyal users in 128 countries around the globe. (READ More: Why choose GetResponse and why should I sign up for it?)

Sendlane was founded in 2013 by three digital marketers, Zak Meftah, Jimmy Kim, and Anik Singal, who are experts on the field with a combined experience of 35 years. Since its founding, Sendlane has revamped and improved its services into next-generation marketing tools that are applicable for both the former and current generation to access. 

Features 

There are a lot of email marketing software offering similar and the same amount of services. However, not all can live up to expectations and satisfaction of some of their users. The great news is both GetResponse and Sendlane have a good amount of loyal users who trust their efficiency and competency. 

We list below their features: 

GetResponse 

 Overview of Benefits 

• Landing Page Builders 
  • With a Drag-and-Drop editor alongside 500+ choices of professionally designed templates for your web, any user can personally form their online landing pages with ease. 
• Marketing Automation 
  • Conversion and Sales funnels are one of the reasons why many still pick GetResponse as their trusted email marketing. 
  • These are systematic workflows and pipelines that allow the transaction processes of each lead to be much more efficient, saving them a lot more time than before. 
• Helpful Webinar Hostings 
  • These are either live or pre-corded video hosting that allows the user to personally demonstrate ways on how they can effectively help their leads in certain circumstances. 

Features: 

• Customer Relations Manager 
  • A software that allows the user to manage their relations with their prospects and leads personally. This includes: 
    • Sales Pipelines 
    • Notes 
    • Deals 
    • Task Reminders 

• Email Marketing Automation 
  • This a systematic order of emails as a way for the user to personally initiate marketing campaigns through email communication. Minimal features under this automation are the following: 
    • AutoResponders 2.0 

• • • • Emails that relies on the leads’ response through time-based and action-based replies 
    • A/B Testing 
      • An effective form of strategic choice where you can implement two different emails and personally track their performance based on the feedback that it has accumulated within the process. 
    • Newsletters 
      • Much like autoresponders, these specific letters are also sent based on the contact’s time-based and action-based behavior. They are usually filled with online promotions based on the products or services that you currently offer. 
• Built-In Analytics 
  • Optimized within your dashboard, you can personally track and reorganize the data that you’ve accumulated regarding the statistics from your site’s necessary elements. 
    • Lead Scoring 
      • This scores explicitly the number of successful conversions that you’ve attained throughout your career. Tracking such information allows you to personally assimilate your method of marketing that works best based on the trend, feedback, and is essentially based on the general public’s opinion. 
    • Web Traffic Tracking 
      • Good and healthy traffic should give you AT LEAST a thousand monthly visitors every year – a good indication that you’re regulating a healthy and proper visitor circulation within your site. 
    • Cart Abandonment 
      • You can monitor which of your leads left and failed to purchase the products they wish/ed to buy. This function will allow you to improvise an intuitive yet functional alternative solution for a lead’s problem 
    • Automation Segmentation 
      • Freely segregate the data of the automated workflow that you currently manage—preventing confusion and misinformation with just a drag-and-drop editor. 

Sendlane 

Overview of Benefits 

• Intuitive Email Marketing 
  • Sendlane’s platform provides its users with a helpful interface for you to set up intuitive email campaigns. Much like GetResponse, Sendlane allows its users to personally segment the audience that will specifically receive a specific email from you. 
• Intelligent Marketing Automation 
  • Choose a specific automation process to regulate so it can organize the numbers of necessary responders. 
• Real-Time Event tracking 
  • Responses, Actions, and Feedbacks are recorded by Sendlane’s system, allowing you as the user to utilize the important insights that you have gathered from lead reviews and compliance. 
• Email Retargeting 
  • With Sendlane, you can personally detect the lead’s behavior inside your site. Much like the Real-time event tracking,  it can help you choose an appropriate workflow based on the lead’s way of response or action. Thus, allowing the possibility to re-engage your site with your former and current contacts and leads. 

Features 

• List and Tag Management 
  • As said from the audience segmentation, the user can personally manage their subscriber and tag list in ways they wish to do so. 
• Site & Third-Party Management 
  • Sendlane offers its users the ability to fully migrate and integrate their data from Sendlane to various external programs as a way to implement a working business strategy fully. This also means that the user is allowed to personally manage their site and accounts and monitor the feedback that it receives. 
• Machine Learning Open Predictability 
  • This allows your emails to be correctly sent on the receiver when the receiver is currently free and can read your emails—enabling you to initiate the conversation earlier than anticipated by the lead/receiver.
• Migration Services 
  • It allows you to import and export contacts from past platforms and even from platforms that you currently use but are outside of Sendlane’s domain. This service can also be seen in GetResponse Contact Imports.  

Price Comparison

Digital marketing tools like GetResponse and Sendlane are [necessary] investments for your business, but how much do they cost? 

We focused on their most affordable price points so you can easily gauge which one gives more back for your buck. 

GetResponse

• Free Trial – 30 Days of Trial 
  • Access to basic and limited tools such as: 
    • Email Marketing
    • 1000 contacts
    • Landing Page Builder
    • Marketing Automation
• Email – $15 per month 
  • Allows access to all of the free trial’s offers that also includes: 
    • Up to 1,000 contacts
    • Email marketing (autoresponders, landing pages)
    • Marketing automation (workflows, tags)
    • One user
    • Webinar
    • Webforms
    • Analytics
    • Automated Sales

 (READ More: GetResponse Pricing Plans: Which one should you get?)

Sendlane

Sendlane’s pricing value is a little bit different from the others because they base their set value based on the number of contacts that you wish to achieve. 

• Free trial – 14 Day free trial 
  • Grants access to all the tools and features of our Marketing Automation Pro Plan with the ability to collect up to 100 contacts and send up to 500 emails.

 

• 1000 Contacts – $25 per Month 
  • Along with all the features that are implemented and offered  

The Verdict 

GetResponse wins this comparison review for us! Supported by its years of expertise in its field, GetResponse is a more reliable choice having proved their capability and credibility to their users. 

This does not mean though that Sendlane is not a good option. Even though Sendlane is the newer platform, they are competent with seven years of experience. It has shown excellent mail deliverability rate.