GetResponse: Frequently Asked Questions (FAQs)
Email marketing is essential to any online business. While it can be difficult at times, it’s often crucial to the sales and the overall success of the business.
A lot of people think that email is dead but this is simply not true. Studies have shown that email still outperforms other channels in terms of revenue generated. People still read emails. If you can gain access by offering value, you’ll be able to develop a deeper relationship with your subscribers.
Whether you’re new to email marketing or you’re an experienced one, you’ll need an email service provider. This will make it possible to collect subscribers and to serve them through regular emails. They will also have associated analytics, so you can see how your emails are performing.
GetResponse is one of the established tools when it comes to email marketing. In this blog, you will find some of the answers to the most frequently asked questions about this email marketing. (READ: Why choose GetResponse for your email marketing)
GetResponse – Frequently Asked Questions (FAQs)
Below are the most common questions people have about GetResponse.
Q: What is email marketing?
Email marketing is one of the most effective online marketing techniques in which targeted marketing messages are sent via email to well-defined audience segments. (READ More: What is email marketing?)
Q: What is marketing automation?
In online marketing terminology, marketing automation is the process of attracting targeted leads to an email funnel, sending them conditional messages based on their actions and preferences, retargeting them on third-party platforms, and qualifying them based on their conversion probability.
Marketing automation helps you automate certain marketing activities, such as email, social media, webinars, and other tasks. Most marketing automation platforms come in the form of Software as a Service (SaaS) – you pay a monthly subscription fee to use the software for your purposes.
Q: What are the benefits of marketing automation?
A: Marketing automation allows you to gain efficiencies in your marketing activities because some of them can be automated. Sophisticated marketing automation platforms also allow you to analyze your marketing activities and derive insights about your customers and prospects. What’s more, marketing automation tools allow you to speed up the prospect journey from the top of the sales funnel to the bottom of the sales funnel.
Marketing automation can help you save time and money with your marketing campaigns and help you improve your ability to convert prospects into customers.
Q: How can a marketing automation platform help me nurture a prospect through the sales funnel?
When a prospect is first introduced to your product or service, they’re not necessarily in a buying mode. It’s more likely that they’re in an information-gathering mode. Marketing automation helps you identify prospects in the information-gathering mode and differentiate them from prospects, which further down the sales funnel in the buying mode.
When you have a prospect at the top of the sales funnel, you’ll want to talk to them differently from someone at the bottom of the sales funnel.
With a marketing automation platform like GetResponse, you can segment each group of customers out to get a different set of communications. For example, the prospects in the information-gathering part of the funnel might get an e-newsletter that shares blog posts and e-books that talk about the overall benefits of your product or service.
The people who are further down the sales funnel in the buying mode would receive an e-newsletter that provides blog posts and e-books that discuss the pricing of your product or the return-on-investment that your product can provide them.
At the top of the sales funnel, prospects get more general information. At the bottom of the sales funnel, prospects get more specific information.
By using marketing automation to talk to people in different parts of the sales funnel in different ways, you can improve your ability to convert prospects into customers.
Q: What are some of the other benefits of marketing automation?
By analyzing the digital data you’ll be receiving through your marketing automation campaigns, you’ll be able to derive insights about what your prospects want and need.
For instance, you want to test marketing messages about your product or service. In the old days, you will have to guess which message resonated most with your prospects and customers. But with marketing automation, you can run A/B split tests that provide you information about which messages generated the most interest from your prospects and customers.
Another benefit you’ll find with marketing automation is that it improves the results of your sales calls. How? Let’s say a prospect signs up for your e-newsletter. It used to be that you would identify that prospect as a lead and send them to your sales force for a follow-up call. The problem was that many of those leads are too early in the sales cycle – the prospect isn’t ready to talk to a salesperson.
With marketing automation, you can score leads based on their behaviors. For example, you might give someone who opens an email 1 point, and then give him or her another 5 points if they click a link in the email. If they download a free guide, that might be worth 10 points.
If a prospect has fewer than 30 points, they don’t get passed on to the salesperson because they aren’t engaged enough with the brand. But if they score over 30 points, you can send them to a salesperson because you know that they’re engaged more deeply with the brand.
Q: What is GetResponse?
GetResponse is a powerful email marketing and eCommerce solution for businesses of all sizes. It is a leading email marketing automation software that gives you all the tools and features to build, grow, and engage a highly targeted email subscriber base and turn it into lifelong customers. (READ More: Why sign up for GetResponse)
Q: Is GetResponse free?
GetResponse offers a 30-day free trial, but no free plan, so after that, you must upgrade to a paid plan to continue using the software.
Q: How much does GetResponse cost?
Here’s a breakdown of the Getresponse pricing packages available:
- Basic: Variable pricing starting at $15/month or $147.60/year. Collect up to 1,000 leads, send unlimited emails per month. Prices increase depending on the number of leads.
- Plus: Everything in Basic plan plus extra features. Variable pricing starting at $49/month or $489.60/year. Collect up to 1,000 leads, send an unlimited email per month. Prices increase depending on the number of leads.
- Professional: Everything in Plus plan plus extra features. Variable pricing starting at $99/month or $974.16/year. Collect up to 1,000 leads, send unlimited emails per month. Prices increase depending on the number of leads.
- Enterprise: Everything in Professional plan plus extra features. Variable pricing starting with custom pricing. Over 100,000+ leads send unlimited emails per month.
(READ More: GetResponse Pricing Plans)
Q: What can you expect on your GetResponse Login?
As GetResponse is a hosted platform, this means all your products are available from a central dashboard. This does give an excellent overview of your email list and landing pages.
Q: How do I create a landing page in GetResponse?
GetResponse has a drag-and-drop editor that allows you to create your own landing page or customize built-in templates.
Q: Does GetResponse include automation workflows?
Yes, GetResponse has a drag-and-drop workflow builder, which allows you to specify a series of actions that the software will automatically take based on customer behavior.
Q: Does GetResponse integrate with ClickFunnels?
Yes, GetResponse can be integrated with ClickFunnels.
Q: Does GetResponse have an affiliate program?
Yes, GetResponse offers an attractive affiliate program in which you can either opt for $100 per sale (one-time) or 33% recurring commission for every sale. (READ More: How to use GetResponse for affiliate marketing)
Q: Is GetResponse a CRM?
GetResponse has a Customer relationship management (CRM) feature that helps you manage your company’s interactions with current and potential customers.
Q: Is GetResponse better than MailChimp?
Both GetResponse and Mailchimp are popular tools with their own sets of pros and cons. However, most marketers seem to believe GetResponse has more powerful and diverse email marketing features.
Q: Is GetResponse better than AWeber?
AWeber is a leading email marketing tool that has been around for years. However, GetResponse appears to be the more user-friendly tool with a modern look and better automation features. (READ More: AWeber vs GetResponse)
Q: Where is GetResponse located?
The company operates globally with offices in Canada, Poland, the U.S, Russia, and Malaysia.
Q: What are the top GetResponse alternatives?
The most popular alternatives to GetResponse are AWeber, ActiveCampaign, and Mailchimp.
GetResponse is an email marketing powerhouse
Despite being one of the oldest tools in the market, GetResponse is still a strong player in the email marketing industry. It offers all the mainstream email marketing options and a lot of advanced marketing automation features as well.
Specifically, its webinar and landing page builders make it an attractive option for internet marketers. Another attraction for most online businesses is it encourages affiliate product promotions.
Overall, you can call it a complete package for any business that’s looking to grow its subscriber base.
Moreover, its affordable pricing and 30-Day Free trial make it a product worth trying. In case you are not satisfied with the service it provides, you can simply close your account without paying anything.
