It’s a smart move for any business to invest in marketing tools that will help them succeed. GetResponse and WordPress are two of the most used marketing software applications.   

In this article, we will introduce you to both programs and discuss the benefits of using them separately and together. 

What is GetResponse?

GetResponse was first launched in 1998 and was originally designed for email marketing with the aim to – as per its name – get a response. Today, GetResponse is an all-in-one marketing platform, gaining the trust of several major companies and catering to 350,000 users worldwide.   

The program is known for providing robust assistance in email engagements, automatic replies, and customer interaction. 

(READ More: Everything you need to know about GetResponse)

What is WordPress?

Thinking of migrating or setting up your business online? Unlike the old days, you don’t really need to hire a web developer/designer to do it manually for you. All you need is a website-builder and content management application software like WordPress. 

Before, online publishing can be very stressful and its complexity can get the best of you. Now, with the help of WordPress, you can build your online shops/blog sites easily, quickly and for free. 

WordPress specializes in publishing simplistic yet compelling websites. It is now used by so many people, businesses, and services around the world. 

Why integrate GetResponse with WordPress? 

Many programs across the web work well in sync. This is the case for GetResponse and WordPress. Although both can function separately, their duo has its merits.

Manage Contacts and Contents Efficiently

• Use both programs to your advantage.  Build a subscriber list through tagging. Customize your site catalog based on trends and niche.
• Build your following, set up a good platform. Start deals and sales to persuade newcomers. 

Direct Prospects/Contacts to your Main Site

• Set up a good site for viewers to see, then conduct marketing campaigns. Catch the public’s attention by making compelling info.
• Charm and preserve your contacts with daily updates. Inform and Notify former/inactive prospects, gain their trust by reinventing your brand.
• Innovate your way of the process. Set aside a specific link for beginners. Test the waters and analyze what works best. 

Organize your Sales Flow

• Set up a cohesive workflow. Build a staple process of sales so that it’s organized. Quickly gain revenue by adjusting your standards.
• Adapt with the times, hasten your transactions online. Ease the user/viewer’s experience by laying out a cohesive output.

Kill 2 Birds with 1 Stone

• Use both plug-ins to gain access to both program’s utilities. Use each solution as a guide for future campaigns. 
• Collect new customers through SEO and CMS. Bring something new to the table, persuade users to invest in your business.
• Acquire consistent attention, build an online empire with ease. 
• Reduce your workload through careful planning. Decide what works best based on the feedback or reception. 

Conduct Online Engagement Faster

• Use web ads to gain exposure, connect with other plug-ins.
• Gain an insane amount of following, preserve your contacts count.
• Quickly gain new and repetitive customers by keeping the connection open.
• Arrange webinars, live sessions, and online courses to persuade learners. Build your own niche community, engage online so the connection doesn’t stop. 

Track your Potential Customers

• Use both programs’ analytics to device plans.
• Set up strategic plans to further increase ROI and Customer count.
• Target your audience through tagging; use this to persuade them. Base your market in their respective field. Categorize your current and new contacts.

GetResponse and WordPress are affiliated, which means each program respects the function of the other as well as recognize their synergy potential. 

They each have different specialties that you can use to your advantage to gain better, bigger exposure in more ways than one. 

GetResponse – WordPress integration

Read below the step-by-step integration process of GetResponse and WordPress:

What you will need:

1. A GetResponse Account
   1. Landing Page
   2. Contacts List
   3. API Credentials

1. A WordPress Site
   1. User’s Main Site/Domain
   2. Campaign
   3. API Credentials

What you should do: METHOD 1

1. WordPress
   1. Log into your WordPress admin dashboard.
   2. Go to the Plugins menu and click Add new.
   3. Type in GetResponse for WordPress in the search board and click Search Plugins.
   4. Once you’ve found it, click Instal Now. Once done installing, it will appear in the side menu.
   5. To activate the plugin, go to Plugins>>Installed Plugins, locate GetResponse for WordPress, and click Activate.
   6. Check for changes in the main dashboard.

1. GetResponse
   1. Go to Plugin
   2. Click the Account tab in the plugin.
   3. Copy and paste the GetResponse API key. You can find your API Key in Profile>>Integrations & API in your GetResponse account.
   4. Click Connect to save changes.

What you should do: METHOD 2

1. Download the GetResponse plugin for your WordPress version.
2. Unzip the downloaded file and extract the code to your /wp-content/plugins/ folder.
3. To complete installation, you should activate the module in the plugins section of your administration panel.

To see the changes, look for it on the main dashboard. You should eventually see the plugin there. 

Target Audience: Who can benefit from using GetResponse and WordPress?

Each program has a specific agenda. There may be similarities but they are defined by their distinct qualities, which sets them apart from their rivals.

Although both programs are good for anyone, they may not be suitable for everyone.  In this section, we discuss the type of users that will benefit the most from using GetResponse and WordPress separately and together.  

GetResponse (Email Marketing & Conversion Funnels)

Online Sellers & Key Specialists

•       Getresponse Autoresponder 2.0 feature is a great asset for eCommerce.
•       The program specializes in conversion funnels that work best for customer invitations. It also is excellent when one wishes to relay information through scheduled campaigns.
•       What’s best about the Conversion Funnel is the primary UI it has. This can be great for newcomers that are trying to learn the ropes.
•       Each Email campaign is assured with a 99% Deliverability rate. This can be great for users that need constant interaction.
•       Landing pages are also available. It comes with a Drag-n-Drop builder, great for simple personalization. 
•       It is recommended for users that need easy money & communication. 

WordPress (Website & Page Platform Builder)

Promoters & Content Creators

•       Pioneers in Website building. WordPress has a simplistic approach to online publishing.
•       Accompanied by countless templates. Users can personalize their sites based on their tastes.
•       Great for exposing specific merchandise, assets, etc.
•       Manage and Catalogue your content with perfect precision. The UI is simple and basic, perfect for newbies like you.
•       Free for anyone. Bloggers, Promoters, or Content Creators, you name it. 

GetResponse & WordPress (eCommerce Marketing Duo)

Small to Medium Enterprises

•       Both programs are great for CMS and WMS. 
•       Analyze the effectiveness rate of your campaigns.
•       Set out a solid subscriber list through tagging. 
•       Exclude and include contacts to your campaigns.
•       Organize your Contents and Product Catalogue with perfection.
•       Direct your successful conversions to your contacts list.
•       Use other affiliate plugins to expand your limits.
•       Great for retailers, sellers, branded clients, etc.

Price: How much will it cost?

GetResponse offers a $15/ per month Email Plan. This plan includes the basic needs in eMarketing, including 1000 contacts and marketing automation. It is recommended for beginners/starters since contacts should eventually grow throughout the process and you may need to move on to the next GetResponse Pricing Plan. 

WordPress, on the other, offers a FREE forever plan. Although it can be limited, the features are enough for a starting user. The plan includes Basic Site Customization and a Subdomain.

If that’s not enough, why not try each program yourself? Both programs currently offer a free trial! 

Ultimately, we think that GetResponse and WordPress are both very competent in their field of expertise and are a safe investment, but we definitely recommend trying it for yourself and letting your personal experience be your guide.