AWeber Review 2021: Pros and Cons
One of the most popular email marketing platforms is AWeber. It has been in the email marketing industry for over 20 years and is most known for its autoresponder features.
AWeber is a US-based email marketing company that serves more than a million customers worldwide.
This software allows you to:
- Create a mailing list and capture data onto it
- Design newsletters that can be sent to your mailing list
- Automate your email marketing through the use of autoresponders
- View and analyze statistics related to your email marketing campaigns
From day one of subscribing into AWeber, users should be able to access all their features. Recently, AWeber has also launched a free plan with limited features for users with less than 500 subscribers.
Apart from automation, AWeber offers split testing and email web analytics, which allows you to use your domain in links that you want to track clicks on, and track product sales quickly.
This article will look at what AWeber can do for you, its features, pros and cons, and pricing.
Who is AWeber for?
AWeber is designed for small-to-medium-sized businesses. Below are some of the people who will find AWeber useful.
- Bloggers or entrepreneurs who are starting and want a free email marketing tool to build their businesses
- Online course creators, bloggers, affiliate marketers, coach/consultants, and trainers looking to grow their email list
- People who need an email marketing tool and landing page builder in one roof to grow their business
- Affiliate marketers who don’t have a website but want to build an email list fast – AWeber is the best solution. It allows you to get a sharing link of your opt-in forms and it doesn’t have an affiliate link inclusion policy such as MailChimp.
- Anyone who takes email deliverability seriously
- Entrepreneurs who need high-quality customer support
Key Features
AWeber offers its users with the following key features:
- Choose or create stunning sign-up forms to generate leads and grow your list
AWeber has over hundreds of pre-built beautiful templates in their database making designing professional sign up or opt-in forms easier. You have the option to choose, customize it to match your business needs, or create one from scratch. You can even embed your form on your content or integrate it with your WordPress blog. Even if you don’t have a blog, you can simply get a link of your opt-in form to share or integrate it with your Facebook page to generate leads from it.
- Create Autoresponder email sequences
Email automation allows you to create timely and relevant messages that can be delivered automatically to your subscribers on a schedule or when special occasions are met. It saves you time and energy. Using AWeber’s email automation feature, you can deliver relevant messages to your subscribers by using their segmentation and tags features. It will help you build relationships with your audience, establish trust and credibility with your audience, and then make more affiliate sales. (READ More: How to set up autoresponder in AWeber)
- Create landing pages to grow your mailing list quickly
You don’t need a website to build and publish your landing pages to grow your business. AWeber offers a landing page builder that its users can easily use to grow their email list and quickly sell their product or service.
This software also offers you the possibility to tag subscribers through the form used to segment your list and then deliver a targeted and relevant message to them.
- Choose ready to send email templates to create your email campaign
Since AWeber has been in the email marketing industry for over 20 years, it has hundreds of email templates to choose and create their email campaigns easily.
It has a drag, drop, and edit email feature that makes designing emails easy even if you don’t know how to code. If you want, you can start designing one from scratch, add your logo, images, video to engage your subscribers.
- Integrate with your favorite apps and tools
Email marketing is a powerful tool that allows you to send emails to your subscribers to accomplish desired results.
However, you need more tools to run your business efficiently. When you can connect your email marketing tool to the tools you can use, it can create an effective marketing strategy to boost your business.
If you want to run webinars to get more connections with your audience and increase trust relationships with your audience, AWeber is an excellent choice. You can integrate your webinar tool with AWeber and add more subscribers to your mailing list.
The number of tools you can integrate with your AWeber account is limitless. You can connect it to your social media platforms such as Facebook, landing pages, eCommerce platforms, and other apps.
- Track and analyze your campaigns using detailed reporting
If you want to improve your email campaign and grow your business, you need a detailed picture of your customers’ behavior. This is where you can use AWeber analytics and reporting features. It allows you to measure your email campaign.
Get our FREE course on AFFILIATE MARKETING straight to your inbox This course includes video tutorials on how to do email marketing.
AWeber Pricing Plans
Below are the pricing plans that AWeber offers:
1. Free Membership Plan
The Free Membership Plan of AWeber comes with the following benefits:
- 500 email list size
- Possibility to send up to 3000 emails each month
- You can create and send newsletters using their automation feature
- Get access to hundreds of email templates and thousands of professional images
- Create unlimited landing pages and sign up forms
- Get access to their beautiful landing page templates
- Possibility to integrate it with most tools and apps such as WordPress or your eCommerce store
- 24/7 Live support
2. Pro Membership Plan
AWeber offers discounts for quarterly and annual billing. It provides a 30-day free trial so that you can test the platform before deciding to invest your money on it.
(READ More: AWeber Pricing: How much does it cost and how does it compare vs other email marketing programs?)
AWeber Pros and Cons
AWeber is one of the most popular email marketing software especially among bloggers and Internet marketers. Like other email service providers, AWeber also has its pros and cons.
AWeber Pros
- Simple to create and deliver
Generally, email marketing tools are great since they provide an easier marketing process. They innovated the marketing industry by providing a faster yet more affordable way to communicate with customers and prospects.
When you compare traditional marketing like TV and print ads, you will realize that email marketing offers a faster and more flexible marketing tool. AWeber understands this very well and has developed a control panel that makes navigation simple.
- Customizability
AWeber has over 150 customizable professional templates where you get to decide if you prefer a single or multiple-column design or whether a blue color scheme is better than red.
If you want to create your own email template, you can also do it. AWeber even provides you a drag and drop interface to do it.
- Easy to Manage
Features like subscriber’s management and tracking are some of the benefits that you can expect from AWeber. You can view the analysis results of your email campaign to plan your subsequent steps and enhance your future campaigns. AWeber provides these analyses through easy-to-understand charts.
- Maximum Delivery Results
One of the biggest concerns of email marketers is when their emails fail to deliver. This is where AWeber steps in. Compared to other email marketing tools, AWeber’s deliverability is excellent. While it still depends on a few things, some entrepreneurs reported a high success rate.
- Support
Being in the business for over 20 years, AWeber has improved its customer support. Besides providing 24/7 live support, there are also other ways you can learn more about AWeber’s email marketing tool. You can find answers through AWeber’s knowledge base, online seminars, and video tutorials.
AWeber Cons
On the other hand, here are some of AWeber’s cons.
- Pricing
Other email marketing tools are cheaper and even offer their services for free, such as MailChimp.
- You can’t include or exclude multiple segments directly when sending an e-newsletter.
- While the landing page builder is helpful, it doesn’t provide A/B testing or how to use Facebook pixels/Google Analytics cookies.
- The RSS to email templates are poor, and you can’t edit them using AWeber’s drag-and-drop email builder.
Overall, AWeber is an excellent email marketing tool. It is easy to use and contains most of the critical features you need from an email marketing provider.
The main selling points of AWeber is its ease-of-use and comprehensive support. The latter may be particularly useful for some potential users, especially those starting in e-marketing without technical skills.
AWeber is one of the oldest email marketing tools with a huge number of users. It’s an excellent tool for small businesses, entrepreneurs, and bloggers who need a simple to use and affordable email marketing tool to grow their online business.
READ More:
