AWeber is an email marketing software application. It enables entrepreneurs to create, send, and automate emails as well as manage their contacts. 

AWeber is one of the pioneer email marketing platforms and has proven its competency over time.  

If you’re looking into investing in AWeber, you’re in the right place. In this article, we’ll be introducing you to AWeber. We’ll go over its background, features and what it can do for your business. 

Email Marketing: The Basics  

First and foremost, we hope we don’t need to convince you that email marketing is highly effective. It’s safe to assume that almost everyone who has access to the internet today definitely has an email address. Every business needs a good marketing strategy and if you haven’t dived into email marketing, you should. 

Unlike social media where you broadcast to several people, email marketing allows for a more intimate interaction with your audience since (they let) you engage them in their inbox – a very personal space, don’t you agree? This leads to better chances of building a relationship with your recipients. 

Email marketing is more than just sending emails. Every aspect of an email composed and sent out to your prospects or current customers must be well thought of. 

There are so many email marketing software applications in the market today. Some are inspired (copies *coughs*) by the other so it could be a challenge to choose which one is the best for you. To discern a good email marketing software as a service (SaaS), look for the following: 

• Fast and Accurate Deliverability 
• Various Personalization 
• Multiple Marketing Tactics 
• Automatic Analytics and Data Tracking 
• Efficient and Affordable Pricing 
• Accommodating Software 

A SaaS is a good investment for making your life easier by automating several tasks and processes that would need to be done manually otherwise. 

Origin 

AWeber began its operation in 1998 during the resurgence of emails and around the time when the first autoresponders were introduced. Being one of the early solutions in email marketing allowed the company to flourish fast.

With over two decades of experience, AWeber did a great job innovating to keep up with the times. AWeber is trusted not only for its longevity but also because of its developers. Over time, it has gained notoriety for its customer support and utilities.  

In the early wave of the COVID-19 pandemic, AWeber enforced a remote-workforce operation. operates remotely with the team scattered around the world. (READ More: Everything you need to know about AWeber)

AWeber: Skills and Capabilities   

Here are some specialties that AWeber offers:  

Email Marketing 

The main function is to send and receive emails but AWeber has gone above and beyond by introducing several email marketing methods. 

One of these methods is Autoresponders, which are emails that are automatically sent by triggers and commands. Users can compose mails and set triggers. You can add your autoresponders to your site links to lead directly to your pages. (READ: How to set-up AWeber autoresponder)

Workflows or Automations are sequences of steps that process a contact’s action, which is a great way to convert prospects. Each mail can be inserted into automation so the whole process is easier and faster. 

AWeber offers different publishing options suchs sign-up forms and land pages. Once directed to pages, sign-up forms can help seal the deal. Each successful sign-up is then added to contact lists. You can segregate your lists in the tools and assign specific emails to each list. 

Users can also conduct email campaigns.  

AWeber users can also import and export contacts outside AWeber. To avoid spam, you’ll have to go through security measures to ensure data safety.  (READ More: Why choose AWeber for your email marketing)

Customization 

Each email is customizable so users can personalize their advertisements, allowing them to market their brand.  

With the drag-and-drop editor, editing your site or landing pages can’t be easier and more idiot-proof. By picking elements to remove and add, the creative process is easy! 

E-newsletters as well can be edited. With ready premade templates, users are allowed to pick what fits best to their vision. 

One of its unique tools is AMP for emails. These are add-on info for your mails. Insert live results, calendar, reminders, and updates on your emails. 

However, AWeber continues to encourage its users to compose their own designs for their own brand identity.  

Analytics and Reporting  

A good entrepreneur would know how important data is. Every resource is an insight that can be used in the future. 

Like trends, the mind of a buyer is seasonal. Patterns allow entrepreneurs to predict what steps to take in the future. AWeber knows this so it offers tracking tools for elements that matter most such as:

• Traffic Count 
• Geo-Location Tracker per each Visitor 
• A/B Split Testing 
• Activity Tracker 

All in all, users can track their site effectively through 3 main things:

• Broadcasts (Emails)
• Subscribers (Contacts)
• Reports (Feedback) 

User Accommodation  

AWeber comes with a robust interface. Its simplistic approach in User Interface (UI) allows new and old users to navigate easily on the site. This is evident in the editing tools, analytics, and even in some customizations (e.g. responsive email designs).  

Each template can be viewed through mobile and laptop/desktop to help you design your site with better composition. 

AWeber’s Points: Strengths and Weaknesses 

Below are the strengths and weaknesses of AWeber.  

Pros: 

• Easy-to-use and has a minimal learning curve 
• So many templates to choose from! 
• Customer service is super and guaranteed by its awards
• Responsive templates 
• Outstanding integration compatibility with third-party applications

Cons: 

• Exclusion and inclusion of multiple lists at once while sending mails cannot be done
• Some templates can look outdated; especially for creative newbies 
• The landing page doesn’t have its own A/B split testing. 

Keep in mind that this list is of course based on the preference of the user. At the end of the day, it will still depend on how you use and apply the program. 

(READ More: AWeber Review: Pros and Cons)

Audience: Who is it for?  

AWeber is for anyone who needs to market their business or service through emails. 

Since the program excels in customer relations management (CRM), it’s a good match tool for any merchant or entrepreneur.  

Emails are proven useful for constant engagement. Nowadays, most contacts within the industry have email addresses.  

This proves that emails are far more respected than social media. Advertisement-wise, email marketing is also on par with other marketing tactics.  

Pricing

AWeber’s pricing differs from most software. It relies on the current number of contacts. 

Its FREE Forever plan must not exceed 500. If met, the user will have to subscribe to the $19 standard per month. 

Within the free plan, users will have access to AWeber’s basic tools for email marketing tools and analytics. Some features can only be unlocked in a standard plan. (READ More: How much does AWeber cost?)

Overall, AWeber shows great promise in its functionalities and we think it is reasonably priced. Sign up for the free trial so you can see for yourself if it’s a good match for your business.