AWeber vs Omnisend: Which is the better email marketing tool?

There are hundreds of programs available in the market that claim to provide the best email marketing solution for you. It can be overwhelming unless you know which to choose.  

Email marketing should not be disregarded. Some may doubt its effectiveness as a marketing strategy, but this has been debunked by many marketing specialists. All you need is a reliable program to assist you in this endeavor. 

In this article, we’ll be focusing on two famed email marketing software applications out there – AWeber and Omnisend. We will review their functions to help you find the program that fits best to your needs. 

Setting standards: The basics of email marketing 

Back then, sending emails was a very tedious task because they had to be sent manually. It’s stressful and time-consuming. 

Fortunately, things have changed since then. Since the launch of SaaS (Software as Services), many have relied on a much faster approach. Now, Email Marketing revolves around programs that consist of features made to simplify and automate the job of email marketers. 

Emails offer efficient and continuous interaction. With each update and notification, conversations are encouraged between the sender and the recipient which is crucial to building relationships and trust. 

The quality of a good email service provider depends on the accuracy of its features. We recommend that you review its potential with this checklist:

• Great CRM capabilities 
• Responsive Analytics 
• Variety in Email Marketing Tools 
• Extensive Marketing Tools
• Accommodating Customer Support 
• Authorized Integrations 
• Safe and Secure Data 
• Affordable Price Plans

Brief Introduction

Every software application has its own unique story of how it came to be. Knowing this should help prove a program’s credibility. 

AWeber 

First started its operation in 1998, AWeber is a pioneer in the industry and became the staple in email marketing service, providing a blueprint for effective marketing tactics in emails and landing pages. 

AWeber has assisted several entrepreneurs to attain success early in their careers and businesses. With over 20 years of experience, AWeber has proved its reliability and its ability to innovate. 

Taking pride in its email capabilities, the program aims to implement email marketing in every business’ success.  (READ: Everything you need to know about AWeber)

Omnisend 

Omnisend ushers a new age of information-sharing, providing a fresher take on email marketing through email interactions. 

Omnisend started its operation in 2014. Although relatively new in the scene, it brought quality and standards that equaled its rival programs. 

Now, it’s qualified and respected by its peers in the industry. This is due to its modern methods that were proven effective by the new generation. 

Primary Function: Benefits and Tools  

Since AWeber and Omnisend offer similar features, we’ll be focusing on the effectiveness or greatness of their main features based on its capacity. 

Based on the qualities we previously mentioned, we’ll lay out the various benefits of each program and compare their features. 

Email Marketing 

AWeber 

Being its known forte, AWeber excels in email marketing, offering a variety of methods: 

•       Direct Email Marketing
•       Permission Email Marketing
•       Bulk Email Marketing
•       Business Email Marketing
•       Best Email Marketing
•       Email Marketing Campaigns
•       Blog Newsletters 
•       Email Marketing Automation

AWeber also offers Autoresponders. 

AWeber grants each user the ability to customize each campaign to their liking. This is made possible by pre-made templates. Each template can be customized. It comes along with a drag-and-drop editor, encoded within the program’s system. This allows for a smooth editing process. 

With AWeber’s proven deliverability, users shouldn’t worry about unsent emails or spam. Every email is guaranteed to be sent and received. 

Campaigns are also enforced with follow-ups to secure prospects from unknown contacts.  

Omnisend 

Unlike AWeber, Omnisend is multi-functional. Omnisend marketing not only involves emails but revolves around SMS and social media too. 

Here are the main features that Omnisend offers best in email marketing: 

•       Campaign Booster
•       Welcome emails
•       Abandoned Cart emails
•       Birthday emails
•       Customer Reactivation emails
•       Order confirmation emails
•       Automated email follow-ups 
•       Email and newsletter templates

Our thoughts:

AWeber and Omnisend are both equipped with robust codes. It is easy for users to navigate through them especially with editing tools.  

In terms of email marketing, both are equipped with email tools fit for eCommerce. 

Publishing

Both AWeber and Omnisend have landing page builders. This is a standard feature so it’s no surprise that both of them have it. 

Unlike websites, landing pages or squeeze pages are more direct. They can substitute as an online digital storefront. The information is landing pages are concise and the intent of the page is more precise. The main purpose is to allow for better or faster conversion of a visitor to potential buyer. 

Like emails, landing pages can also be customized. 

To secure contacts, each landing page can be applied with forms, which will pop-up to notify users. Both AWeber and Omnisend also offer form-builders where you can create sign up forms so the user can catch data faster. 

The only difference is Omnisend has signup boxes. Same purpose as forms but simplified. 

Customer feedback forms are also available on both. These are forms meant to survey prospects on their views. It helps site owners gain insight about what else they can improve on. 

Analytics

Analytics helps boost businesses’ general approval rates. By presenting the current state of your site, you are able to track essential data which can be highly beneficial to your business if applied right. 

This is again a standard feature so both AWeber and Omnisend offer Analytics. 

Since AWeber has the experience, given that it’s 20 years in the business. It’s no surprise that it’s far better at reporting. 

The program is equipped with valuable tools. These range from emails to the site itself. That way, information can come from all ways. 

•       Email Analytics
•       Email Marketing Analytics 
•       Split Testing (A/B) 
•       Sign Up Overview 
•       List Growth 
•       Geo-Location of email readers 
•       Customer Activity Tracker 

Omnisend offers less data than AWeber, though that doesn’t mean it’s any less helpful. 

•       Automation reports
•       Campaigns reports
•       Forms reports

Affordability and Limitations

The final factor is the possible expenses. Now, for us to decide which is best, we must value the plans each program offers. 

This plays a huge factor since they’ll include each feature that comes along with the plan. 

Since you’re a beginner, it’s best to focus on the efficient plans first. After that, it’ll depend on your decision to upgrade further.  

AWeber  

Currently, the program has a FREE forever plan. It comes with basic tools needed for email marketing, analytics (limited), marketing automation, integrations, but limits you to 500 subscribers.  

If your subscriber counts exceed 500, then you’ll have to subscribe to one of their Pro plans! This starts at $19 per month. (READ More: AWeber Complete List of Pricing Plans)

Omnisend 

Omnisend has a FREE plan and three paid plans – the Standard, Pro, and the Enterprise. 

Unlike AWeber, Omnisend’s pricing does not rely on subscriber count but instead limits its features based on the Plan you’re subscribed to. Almost all of the plans, including the Free plan, allows you to send 15,000 emails per month. The Enterprise plan is allowed an unlimited number of email sends.   

The Standard plan is $16 per month while the Pro plan, which is the plan with the best value, is offered at $99 per month. The Enterprise is custom-priced. 

The Verdict

Overall, both programs are good at what they do. However, it is worth noting that AWeber is focused on email marketing while marketing in Omnisend best involves social media and SMS. If you want to improve your email marketing strategy, we recommend AWeber for this concentration. It has also been in the industry longer, proving its effectiveness through a long list of successful clientele.